Digital Dealer - February 2018 - 4
From the
Show Director
Dear Readers,
This month, we're excited to bring you a cover
story interview with Toni Anne Fardette, who
has been coined "The Billion Dollar Girl" for
tremendously increasing group-wide production and process across the 1.1 billion-dollar,
24-rooftop Atlantic Automotive Group since
stepping into her position as Director of Business Development there in 2011.
In the interview with Toni Anne on page 28,
she shares her insight on how to set up and
manage a successful BDC. She also talks about
the challenges of maintaining a work-life
balance and how she is able to successfully
balance between those two commitments.
If you're joining us on Feb. 13-14 of this month
for the Digital Dealer Workshops (DDW) Chicago event (there's still time to register if you
haven't) you will not only have the chance to
meet Toni Anne, but to learn from her as well.
Toni Anne will be a panelist on the opening
Keynote Panel, and presenting her own workshop as well.
In her breakout session, she'll share her very
own proven BDC approach that not only gives
consumers what they want, but the dealership what they need in order to strengthen
4
FEBRUARY 2018
D I G I TA L D E A L E R . C O M
operations and performance. This approach
is centered around modeling your BDC into
a Concierge Center -- a necessary change for
the "new customer" who wants instant online
information and website transparency. You'll
learn everything from how to hire the right
people for your Concierge Center to what metrics to use to hold them accountable.
On pages 24-27, you'll find some of the featured
presenters on the agenda for the Digital Dealer
24 Conference & Expo (April 10th-12th in Orlando, FL).
Find full event details:
Digital Dealer Workshops Chicago by
visiting: www.digitaldealer.com/workshops.
Digital Dealer 24 Conference & Expo by
visiting: www.digitaldealer.com/conference.
I hope to see you very soon!
Sincerely,
David Southworth
- David Southworth
Vice President, Digital Dealer
David.Southworth@emeraldexpo.com
http://www.digitaldealer.com/workshops
http://www.digitaldealer.com/conference
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - February 2018
Digital Dealer - February 2018
Contents
Letter from the Show Director
Seven Ways to Become More Coachable
Succession Vision Quest
Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
The Greatest Opportunity Comes at a Time of Shortage
A Blueprint to Sales Training
5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer 24 Conference & Expo Featured Speakers
Pay Plan? I Donno It - I Just Get a Check Dude
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
5 Reasons Car Dealers Should Be Concerned with Fraud
10 Reasons Every Dealership Needs a Written Content Strategy
3 Key Metrics for New Car Success in 2018
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - CT1
Digital Dealer - February 2018 - CT2
Digital Dealer - February 2018 - Digital Dealer - February 2018
Digital Dealer - February 2018 - Cover2
Digital Dealer - February 2018 - 1
Digital Dealer - February 2018 - Contents
Digital Dealer - February 2018 - 3
Digital Dealer - February 2018 - Letter from the Show Director
Digital Dealer - February 2018 - 5
Digital Dealer - February 2018 - Seven Ways to Become More Coachable
Digital Dealer - February 2018 - 7
Digital Dealer - February 2018 - Succession Vision Quest
Digital Dealer - February 2018 - 9
Digital Dealer - February 2018 - 10
Digital Dealer - February 2018 - Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
Digital Dealer - February 2018 - 12
Digital Dealer - February 2018 - 13
Digital Dealer - February 2018 - The Greatest Opportunity Comes at a Time of Shortage
Digital Dealer - February 2018 - 15
Digital Dealer - February 2018 - 16
Digital Dealer - February 2018 - 17
Digital Dealer - February 2018 - A Blueprint to Sales Training
Digital Dealer - February 2018 - 19
Digital Dealer - February 2018 - 20
Digital Dealer - February 2018 - 21
Digital Dealer - February 2018 - 5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer - February 2018 - 23
Digital Dealer - February 2018 - Digital Dealer 24 Conference & Expo Featured Speakers
Digital Dealer - February 2018 - 25
Digital Dealer - February 2018 - 26
Digital Dealer - February 2018 - 27
Digital Dealer - February 2018 - 28
Digital Dealer - February 2018 - 29
Digital Dealer - February 2018 - 30
Digital Dealer - February 2018 - 31
Digital Dealer - February 2018 - 32
Digital Dealer - February 2018 - 33
Digital Dealer - February 2018 - Pay Plan? I Donno It - I Just Get a Check Dude
Digital Dealer - February 2018 - 35
Digital Dealer - February 2018 - EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
Digital Dealer - February 2018 - 37
Digital Dealer - February 2018 - 5 Reasons Car Dealers Should Be Concerned with Fraud
Digital Dealer - February 2018 - 39
Digital Dealer - February 2018 - 40
Digital Dealer - February 2018 - 41
Digital Dealer - February 2018 - 10 Reasons Every Dealership Needs a Written Content Strategy
Digital Dealer - February 2018 - 43
Digital Dealer - February 2018 - 3 Key Metrics for New Car Success in 2018
Digital Dealer - February 2018 - 45
Digital Dealer - February 2018 - What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - 47
Digital Dealer - February 2018 - 48
Digital Dealer - February 2018 - Cover3
Digital Dealer - February 2018 - Cover4
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