Digital Dealer - February 2018 - 9
THEIR ECONOMY OF SCALE WILL
STEAM-ROLL ANY BUSINESS THAT IS NOT
RELENTLESSLY IN SEARCH OF EXCELLENCE."
sponded with a smile
understanding the pyric
nature of any attempted
debate with Doc.
"Loyd, do you think
privately owned dealerships are going to be
squeezed out by the
publics?"
"Wow!", I responded
in fun. "You really suck
as an interviewer. What
happened to starting
with a soft one?"
"Trust me, I suck at
much more than interviewing but you were
the one who called me
a hammer," responded
Doc in fun. "So, let's deal
with it."
Reconsidering the
question for a moment,
I responded "absolutely
not! But, the owners who
are focused on what
the business can do for
them are postured to be
roadkill. A self-serving
attitude will block recruiting and retaining the
talent needed to compete. Everyone; banks,
employees, customers,
vendors, competitors
and manufactures will be
perceived as adversaries, the exact opposite
of what is needed for
dealership success.
There is pent-up demand for talent and the
days of family royalty
are over. The edge for
privately-owned dealerships is the concept of
family; genuinely making
employees feel like they
are respected, valued
and appreciated.
"Based upon what I am
seeing this is a next-gen
issue of entitlement; family member employees
who cannot recognize
what others have done
and are doing for their
success. In the absence
of being committed to
stewardship, the nextgen will conclude that the
business has become
not continue significant
growth?"
"No. They will continue to absorb those
dealerships that rely on
the Normative and have
neither the commitment,
enthusiasm or drive to
live in the Formative
where they are challenging the status quo and
embracing change. There
is a dark future for those
that are content. The
publics are the kings of
mediocrity. Their econo-
THE EDGE FOR
PRIVATELY-OWNED
DEALERSHIPS IS
THE CONCEPT OF
FAMILY; GENUINELY
MAKING EMPLOYEES
FEEL LIKE THEY ARE
RESPECTED, VALUED
AND APPRECIATED."
too difficult; margins are
too small, risk is too high,
manufacturers are too
demanding and sell out.
Neither harvesters or
caretakers will succeed.
Owners who serve their
employees, who measure their success in the
growth of their people,
will have the talent and
dominate the markets
they serve."
"So Loyd, are you
saying the publics will
my of scale will steam roll
any business that is not
relentlessly in search of
excellence."
"Hmmm. Interesting
perspective Loyd," reflected Doc, gazing into space
to absorb what I said.
"Do you think the metro
mega stores will also
overwhelm the suburb or
semi-rural stores?"
"No," I responded
emphatically. "In fact,
I believe the metro
stores have more to
fear from the suburb
stores because of
sales culture, overhead
expense and the power
of the internet. The fastpaced, higher pressure
customer experience
at metro stores that are
surrounded by frustrating traffic will push
buyers to the burbs with
a more relaxed, customer accommodating
environment. Furthermore, as internet buying
increases, the suburban
and even semi-rural
stores with lower overhead, state-of-the-art
technology and family-minded services are
pound for pound, going
to out-perform the metro
stores. I expect this
trend to be so profound
that manufacturers will
try to protect the metro
stores with product
allocation and when that
does not work, change
the facility/overhead
requirements to keep
them competitive."
"Never looked at the
market that way but I
see your point Loyd,"
responded Doc already
loaded with another
question. "I know you
have a lot of interaction
with the various manufacturers on behalf of
successor candidates.
Do you foresee that the
D I G I TA L D E A L E R . C O M
Continued on pg. 10
FEBRUARY 2018
9
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - February 2018
Digital Dealer - February 2018
Contents
Letter from the Show Director
Seven Ways to Become More Coachable
Succession Vision Quest
Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
The Greatest Opportunity Comes at a Time of Shortage
A Blueprint to Sales Training
5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer 24 Conference & Expo Featured Speakers
Pay Plan? I Donno It - I Just Get a Check Dude
EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
5 Reasons Car Dealers Should Be Concerned with Fraud
10 Reasons Every Dealership Needs a Written Content Strategy
3 Key Metrics for New Car Success in 2018
What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - CT1
Digital Dealer - February 2018 - CT2
Digital Dealer - February 2018 - Digital Dealer - February 2018
Digital Dealer - February 2018 - Cover2
Digital Dealer - February 2018 - 1
Digital Dealer - February 2018 - Contents
Digital Dealer - February 2018 - 3
Digital Dealer - February 2018 - Letter from the Show Director
Digital Dealer - February 2018 - 5
Digital Dealer - February 2018 - Seven Ways to Become More Coachable
Digital Dealer - February 2018 - 7
Digital Dealer - February 2018 - Succession Vision Quest
Digital Dealer - February 2018 - 9
Digital Dealer - February 2018 - 10
Digital Dealer - February 2018 - Diseconomies of Scale: New Normal for Many Growing – Decentralized Groups
Digital Dealer - February 2018 - 12
Digital Dealer - February 2018 - 13
Digital Dealer - February 2018 - The Greatest Opportunity Comes at a Time of Shortage
Digital Dealer - February 2018 - 15
Digital Dealer - February 2018 - 16
Digital Dealer - February 2018 - 17
Digital Dealer - February 2018 - A Blueprint to Sales Training
Digital Dealer - February 2018 - 19
Digital Dealer - February 2018 - 20
Digital Dealer - February 2018 - 21
Digital Dealer - February 2018 - 5 Ways to Power- Up Your Advertising Effectiveness!
Digital Dealer - February 2018 - 23
Digital Dealer - February 2018 - Digital Dealer 24 Conference & Expo Featured Speakers
Digital Dealer - February 2018 - 25
Digital Dealer - February 2018 - 26
Digital Dealer - February 2018 - 27
Digital Dealer - February 2018 - 28
Digital Dealer - February 2018 - 29
Digital Dealer - February 2018 - 30
Digital Dealer - February 2018 - 31
Digital Dealer - February 2018 - 32
Digital Dealer - February 2018 - 33
Digital Dealer - February 2018 - Pay Plan? I Donno It - I Just Get a Check Dude
Digital Dealer - February 2018 - 35
Digital Dealer - February 2018 - EPA Administrator Scott Pruitt: Growing Business and Protecting the Environment
Digital Dealer - February 2018 - 37
Digital Dealer - February 2018 - 5 Reasons Car Dealers Should Be Concerned with Fraud
Digital Dealer - February 2018 - 39
Digital Dealer - February 2018 - 40
Digital Dealer - February 2018 - 41
Digital Dealer - February 2018 - 10 Reasons Every Dealership Needs a Written Content Strategy
Digital Dealer - February 2018 - 43
Digital Dealer - February 2018 - 3 Key Metrics for New Car Success in 2018
Digital Dealer - February 2018 - 45
Digital Dealer - February 2018 - What the Hospitality Industry Can Teach Us About Dealerships of the Future
Digital Dealer - February 2018 - 47
Digital Dealer - February 2018 - 48
Digital Dealer - February 2018 - Cover3
Digital Dealer - February 2018 - Cover4
https://www.nxtbook.com/nxtbooks/digitaldealer/202004
https://www.nxtbook.com/nxtbooks/digitaldealer/202003
https://www.nxtbook.com/nxtbooks/digitaldealer/202002
https://www.nxtbook.com/nxtbooks/digitaldealer/202001
https://www.nxtbook.com/nxtbooks/digitaldealer/201912
https://www.nxtbook.com/nxtbooks/digitaldealer/201911
https://www.nxtbook.com/nxtbooks/digitaldealer/201910
https://www.nxtbook.com/nxtbooks/digitaldealer/201909
https://www.nxtbook.com/nxtbooks/digitaldealer/201908
https://www.nxtbook.com/nxtbooks/digitaldealer/201907
https://www.nxtbook.com/nxtbooks/digitaldealer/201906
https://www.nxtbook.com/nxtbooks/digitaldealer/201905
https://www.nxtbook.com/nxtbooks/digitaldealer/dd26showdirectory_042019
https://www.nxtbook.com/nxtbooks/digitaldealer/201904
https://www.nxtbook.com/nxtbooks/digitaldealer/201903
https://www.nxtbook.com/nxtbooks/digitaldealer/201902
https://www.nxtbook.com/nxtbooks/digitaldealer/201901
https://www.nxtbook.com/nxtbooks/digitaldealer/201812
https://www.nxtbook.com/nxtbooks/digitaldealer/201811
https://www.nxtbook.com/nxtbooks/digitaldealer/201810
https://www.nxtbook.com/nxtbooks/digitaldealer/201809
https://www.nxtbook.com/nxtbooks/digitaldealer/201808
https://www.nxtbook.com/nxtbooks/digitaldealer/201807
https://www.nxtbook.com/nxtbooks/digitaldealer/201806
https://www.nxtbook.com/nxtbooks/digitaldealer/201805
https://www.nxtbook.com/nxtbooks/digitaldealer/201804
https://www.nxtbook.com/nxtbooks/digitaldealer/201803
https://www.nxtbook.com/nxtbooks/digitaldealer/201802
https://www.nxtbook.com/nxtbooks/digitaldealer/201801
https://www.nxtbook.com/nxtbooks/digitaldealer/201712
https://www.nxtbook.com/nxtbooks/digitaldealer/201711
https://www.nxtbook.com/nxtbooks/digitaldealer/201710
https://www.nxtbook.com/nxtbooks/digitaldealer/201709
https://www.nxtbook.com/nxtbooks/digitaldealer/201708
https://www.nxtbookmedia.com