Digital Dealer - March 2018 - 33

DAVID CHANG

Entrepreneur-in-Residence at Harvard
Business School; Executive Chair at
Feelter; and Co-Founder of PersonalVC.

AVID CHANG has a successful track record in handson roles at both direct-to-consumer and enterprise
companies. He previously led the PayPal Boston oﬃce
and co-founded the Start Tank innovation space.
Earlier in his career, on the consumer side, David was Director of New Products at TripAdvisor where he launched new
features to meet consumers' needs. He was VP of Marketing
and Co-Founder of SnapMyLife where he led product and
marketing eﬀorts. On the enterprise side, David was Director
of Product Marketing at m-Qube, a pioneer in the mobile
content space. He was Senior Product Manager at edocs and
was a VP of Technology at Goldman Sachs.
As a leader in the entrepreneurship community, David
holds several advisor/board memberships. He has made 40
angel investments in startup ecosystem, and he actively mentors students and founders. Recent awards include: Boston
Business Journal's Power 50: Most Inﬂuential Bostonians,
BostInno's 50 on Fire: Investment Winner / Tech Finalist,
and Finalist for NEVY Angel of the Year.
David holds a BS with Distinction in Computer Science
from Cornell University and an MBA from Harvard Business
School.

DAVID CHANG'S Digital Dealer 24 session, "Tap Into User-Generated Content & Social Media to Increase Trust &
Influence With Buyers," will help you:
* Leverage social media to engage website visitors.
* Increase lead conversions and online sales
* Understand what's happening in the market.

STEPHEN PERUN

Offering Management Lead for
Automotive & Connected Vehicles
for IBM's Watson IoT Business Unit

S
STEPHEN PERUN'S Digital Dealer 24 session, "It was a
Connected Vehicle now it's a Cognitive Vehicle" will cover:
* The future of the auto industry and how it will affect dealerships.
* Future mobility business models that dealerships could
investigate, i.e car sharing and ride sharing.

TEPHEN PERUN is currently the Oﬀering
Management Lead for Automotive and Connected.
Vehicles for IBM's Watson IoT Business Unit. He
coordinates strategy, business development, marketing,
sales and development in support of these solutions. He
has over 25 years of experience with Automotive and
Electronics clients, focusing on the Internet of Things,
and helping clients gain value from connecting devices
ranging from manufacturing equipment to vehicles to air
conditioners. As technology has improved most of the
foundation of his projects has been the opportunities for
OEMs to transform and connect with their customers in
new ways. Now more than ever as the Automotive industry undergoes a new mobility transformation, the strategies are driven by customer experience over technology.
He recently ﬁnished an International Assignment in
Japan with a focus on global partnerships and bringing
IBM's new Cognitive technologies to clients. Learn more
at think-automobility.org.

D I G I TA L D E A L E R . C O M

MARCH 2018

http://www.think-automobility.org http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - March 2018