Digital Dealer - March 2018 - 44
DD24
COMMUNICATIONS
APRIL 21-23, 2015 * TAMPA, FL
APRIL 21-23 * TAMPA, FL
Big Data Busted 3:
How Large Auto Groups
Can Win with Better Data
Welcome back to
the conclusion of
my three-part series on
how to implement Big
Data to find the unique
data hook that can
separate your business
from the competition.
These articles are
based on "Truths, Myths
and Everything In-Between," a presentation I
gave at Digital Dealer
23. In the presentation, I
discussed the big
picture of Big Data and
its impact on automotive
retailing, as well as
recommended tactics
for deriving the most
value out of your data.
Believe me when I say
this, core to any
business is its ability to
quickly and cleanly
surface data to help
them solve real and
pressing business
problems. We don't
leverage Big Data for
Big Data sake or
because it's an industry
buzzword we do it to
drive value, make
critical business
decisions and crush our
competition. That's
right, why else would
we use Big Data?
The first article
addressed single-point
dealers (five or fewer
rooftops). In case you
didn't get a chance to
44
MARCH 2018
THANKS TO BIG DATA, YOU NO
LONGER HAVE TO GUESS OR RELY ON
ONE PERSON'S INSTINCTS TO ENGAGE
IN CUSTOMER-CENTRIC MARKETING.
read the article, the key
for single-points is to
leverage their data vendor relationships.
D I G I TA L D E A L E R . C O M
I followed that article
with one about Big Data
and mid-size groups,
dealerships with any-
FEATURED SPEAKER
By Natalie Born
Vice President of
Product, Client
Command
where between 11 and
25 dealerships. At this
size, your greatest
resource is the creation
of a data team, a mix of
in-house staff and parttime contractors.
For my final article in
the series, I'd like to discuss how large dealer
groups can tap into the
goldmine of Big Data
through their advantage
of being a large dealer
group. For my purposes, I've defined a large
group as having more
than 25 rooftops.
KEY TACTIC: Bring
all core data in-house
and build your own data
models, while working
directly with Big Data
services
One of the advantages of having more
than 25 rooftops is
your access to bigger
budgets and more
resources, including
in-house staff. Unlike
smaller organizations,
large dealer groups can
afford to have their own
data team in place-analysts, engineers, data
scientists, architects-
instead of relying on
contractors or third-party
data vendors. As a large
auto group, your goal
should be to bring all
core data design and
analysis in-house while
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - March 2018
Digital Dealer - March 2018
Contents
What Are You Offended By Today, and What’s It Costing You?
How you Receive and Utilize Data in This Marketplace Determines Your Success
A Mystery Shop for a Major National OEM
It Takes Two: Who is Buying All of These Dealerships?
3 Fundamentals to Push Your New Vehicle Performance, Profitability
Mastering ‘Experiential’ Marketing!
Digital Dealer 24 Conference & Expo Speaker Highlights
Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
If You Are Losing Your Donkey – Check This
Big Data Busted 3: How Large Auto Groups Can Win With Better Data
From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
Digital Dealer - March 2018 - CT1
Digital Dealer - March 2018 - CT2
Digital Dealer - March 2018 - Digital Dealer - March 2018
Digital Dealer - March 2018 - Cover2
Digital Dealer - March 2018 - Contents
Digital Dealer - March 2018 - 2
Digital Dealer - March 2018 - 3
Digital Dealer - March 2018 - 4
Digital Dealer - March 2018 - 5
Digital Dealer - March 2018 - What Are You Offended By Today, and What’s It Costing You?
Digital Dealer - March 2018 - 7
Digital Dealer - March 2018 - How you Receive and Utilize Data in This Marketplace Determines Your Success
Digital Dealer - March 2018 - 9
Digital Dealer - March 2018 - 10
Digital Dealer - March 2018 - 11
Digital Dealer - March 2018 - A Mystery Shop for a Major National OEM
Digital Dealer - March 2018 - 13
Digital Dealer - March 2018 - 14
Digital Dealer - March 2018 - 15
Digital Dealer - March 2018 - It Takes Two: Who is Buying All of These Dealerships?
Digital Dealer - March 2018 - 17
Digital Dealer - March 2018 - 18
Digital Dealer - March 2018 - 19
Digital Dealer - March 2018 - 20
Digital Dealer - March 2018 - 21
Digital Dealer - March 2018 - 3 Fundamentals to Push Your New Vehicle Performance, Profitability
Digital Dealer - March 2018 - 23
Digital Dealer - March 2018 - Mastering ‘Experiential’ Marketing!
Digital Dealer - March 2018 - 25
Digital Dealer - March 2018 - 26
Digital Dealer - March 2018 - 27
Digital Dealer - March 2018 - Digital Dealer 24 Conference & Expo Speaker Highlights
Digital Dealer - March 2018 - 29
Digital Dealer - March 2018 - 30
Digital Dealer - March 2018 - 31
Digital Dealer - March 2018 - 32
Digital Dealer - March 2018 - 33
Digital Dealer - March 2018 - Wes Lutz, Owner Extreme Chrysler- Dodge-Jeep-Ram
Digital Dealer - March 2018 - 35
Digital Dealer - March 2018 - 36
Digital Dealer - March 2018 - 37
Digital Dealer - March 2018 - 38
Digital Dealer - March 2018 - 39
Digital Dealer - March 2018 - If You Are Losing Your Donkey – Check This
Digital Dealer - March 2018 - 41
Digital Dealer - March 2018 - 42
Digital Dealer - March 2018 - 43
Digital Dealer - March 2018 - Big Data Busted 3: How Large Auto Groups Can Win With Better Data
Digital Dealer - March 2018 - 45
Digital Dealer - March 2018 - From Self-Driving to Personal Robot: 5 Ways the Car of the Future Will Change Your Life
Digital Dealer - March 2018 - 47
Digital Dealer - March 2018 - Facebook Betting Big on Auto: Tailored Solutions to Industry Challenges
Digital Dealer - March 2018 - Cover3
Digital Dealer - March 2018 - Cover4
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