Digital Dealer - March 2018 - 46

DD24

COMMUNICATIONS

APRIL 21-23, 2015 * TAMPA, FL
APRIL 21-23 * TAMPA, FL

FEATURED SPEAKER
By Stephen Perun
Offering Management Lead for
Automotive & Connected Vehicles
for IBM's Watson IoT Business Unit

From Self-Driving to Personal Robot:
5 Ways the Car of the Future
Will Change Your Life
Love your car? Get
ready to say
goodbye: Soon it will be
obsolete. We're moving
far beyond cars we drive
to cars that drive us. But
it won't stop there. In the
next decade, cars will be
highly cognitive, sophisticated mobility machines
powered by AI. They will
serve as drivers,
navigators, and personal
robots that assist us with
everything we do.
Cars of the future
will learn, understand,
and be able to reason
and make informed,
data-driven decisions
that correlate the reams
of data they collect on
us - their owners and
riders - with data on
transportation, traffic,
other automobiles,
and a whole range of
other sources. Far from
seeming like a novelty,
these cars will become
vital partners in our lives
and jobs, a third hub as
important as our homes
and workspaces. They
will be cognitively linked
to our lives and needs -
physically, mentally, and
emotionally too.
Here's a look at five
ways they're going to
change our lives:
We will depend on cars
more than cars depend
on us: Many cars today
46

MARCH 2018

CAR DESIGN WILL BE MORE LIKE
DESIGNING A CONTEXTUAL ROOM
FOR LIVING, WORKING,
ADVENTURING, SHOPPING,
RELAXING, ENJOYING, ETC.
feature elementary-level
AI technologies such
as image recognition
and national language
processing - which
translates human language and responds by
providing a whole range
of services. Your car
will know what coffee
to order based on your
mood and time of day, for
instance. It will also be
self-healing, self-configuring, self-learning, and

D I G I TA L D E A L E R . C O M

self-integrating - able to
analyze and predict the
maintenance it needs,
to acquire knowledge in
order to optimize its own
performance, and be able
to seamlessly integrate
with the rest of the
Internet of Things. It will
also be able to carry on
conversations with you,
other cars, and more. It
will also be fully involved
in every aspect of your
life and work. If you think

you depend on your car
now, just wait. On the other hand, all those "self-"
functions mean they
won't need us as much
as we need them.
We'll want cars for
different reasons. These
days, we're still focusing on the hardware:
style, power, reliability.
But these won't be the
primary criteria for cars
of the future. We'll want
to know the ability of the
car to learn and communicate. We'll consider
a car's personalization
functions, integrated
driving experience, and
learning. We'll want cars
that can adjust the interior
space to our preferences,
from temperature settings
to music to the colors of
the interior, and at the
same time, learns where
and when it should drive
to specific places based
on our own patterns and
habits. Car design will
be more like designing a
contextual room for living,
working, adventuring,
shopping, relaxing, enjoying, etc. Virtual reality and
augmented reality will
combine a travel experience with anything you
want, e.g. off-roading
on the way to work. The
bottom line: the car will
be an experience that
goes far beyond the act
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Table of Contents for the Digital Edition of Digital Dealer - March 2018
