Digital Dealer - March 2018 - 47

COMMUNICATIONS

APRIL 21-23, 2015
APRIL 21-23

of moving through space.
We may not even recognize them as cars. While
we don't know exactly
what cars will look like
in the coming decades,
consider the design of an
old-fashioned phone -
with receiver and base
- versus a smartphone.
Will cars have four
wheels? Headlights? Mirrors A steering wheel or
pedals? And will we still
call them cars? Consider
the smart device we now
use more than landlines.
We may still call them
"phones," but often, with
additional adjectives: "cell
phone," "mobile phone,"
or by their brand name.
Cars may similarly merit
additional distinctions. We
may decide they should
be known as "smartcars,"
or "mobility assistants," or
"capsules."
We will love them -
and we may feel like
they love us. A cognitive
vehicle is not just a computer, and it's not just a
voice-activated helper in
the guise of Siri or Alexa.
It's a highly personalized
interface that connects to
our very identity. It learns
it: our habits, our preferences, our interests.
And it strives to improve
its own performance with
each task. Driven by data,
it does. But it may be so
well attuned to us, and so
completely integrated into
our lives, that we can't
really think of it as an "it."
When we step into its interior, it greets us. It reads

our moods and makes
certain determinations.
A hard day may prompt
it to play soothing music,
make a beeline for the
gym, or meander home
taking the scenic route.
We don't know yet - and
for each of us it may be
different. The essence
of a highly cognitive personal experience is that
it's personal. Yet another
reason it may be hard to
change models.
We're only beginning to
understand the implications of cognitive automobiles. But one thing is
clear: how they function
and how safe they are
depends entirely on how
we manage our own identities and our own data.
And if we do it right, we'll
be able to trust our car in
ways we never imagined.
STEPHEN PERUN is
Offering Management
Lead for Automotive and
Connected Vehicles for
IBM's Watson IoT Business
Unit and has worked with
Automotive and Electronics
clients for 25+ years.
DR. SEBASTIAN
WEDENIWSKI is a Chief
Technology Strategist at
Standard Chartered Bank
in Singapore, and was an
IBM Distinguished Engineer,
Chief Technology Ofﬁcer
for IBM's Global Industrial
Sector, and part of the IBM
Research & Development
Laboratory, Germany. He is
a trained mathematician and
scientist. Their new book is
My Cognitive autoMOBILE
Life: Digital Divorce from a
Cognitive Personal Assistant.
Learn more at http://thinkautomobility.org.

Let Fair move your pre-owned cars faster, at zero
cost to you, while unlocking a game-changing
customer experience. Learn more today.
fair.com/dealer 800.584.5000 dealers@fair.com

ADVERTISERS INDEX
ADVERTISER
PAG E
Affinitiv.....................................1
AutoTrader............................. 20-21
CDK Global............................ 9
Dealer Synergy...................... 39
DealerTrack.......................... 37
Dominion Dealer Solutions... 27
ELEAD1ONE........................ 3
Fair ....................................... Inside Back Cover
Kerrigan Advisors................... 19
Stip Trac............................... 13
Reynolds & Reynolds............ 25
Rosenfield and Company...... 23
vAuto...................................... Inside Front Cover,
4-5, Back Cover
VinSolutions........................... 15

The index to advertiser page numbers is published for reader convenience. Every
effort is made to list page numbers correctly. The listing is not part of the advertising contract and the publisher is not responsible for errors or omissions.
D I G I TA L D E A L E R . C O M

MARCH 2018

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Table of Contents for the Digital Edition of Digital Dealer - March 2018