Digital Dealer - July 2018 - 14

D E A L E R OP S & M ANAGEM ENT: F ixe d Oper at i ons

By Katia Tikhonravova
Owner, Corporation Clinic

FOMO
(Fixed Ops
Manager's
Objectives)
FOMO stands for Fear
of Missing Out and is
defined as "an anxiety that
an exciting or interesting
event may currently be
happening elsewhere, often
aroused by posts seen on a
social media website." Yet,
FOMO is not limited to only
online activities.
As managers look into
reports and compare the
CSI scores, profitability, and

14

J U LY 2 0 1 8

retention of their department
to the internal, regional, or
national numbers, it is easy
to feel fear of missing out on

the department achieving
greater results.
Similarly, a service writer
will experience FOMO when

they hear about another
service writer doing better
than them, getting higher-paying customers than
them, getting technicians
that are more skilled than
theirs, or working at another
dealership that has stronger
exposure than their own
dealership. Thinking that
the grass is greener on
the other side is a form of
FOMO. Thinking that the
top service advisor is getting
high-paying leads from their
managers is another form of
FOMO.
We see this in intimate relationships. A girlfriend that

A SERVICE WRITER WILL
EXPERIENCE FOMO WHEN THEY HEAR
ABOUT ANOTHER SERVICE WRITER
DOING BETTER THAN THEM, GETTING
HIGHER-PAYING CUSTOMERS THAN
THEM..."

is upset that the boyfriend
spends more time working
than being with her is experiencing another form of
FOMO, as she fears missing
out on activities with her
boyfriend. A marriage that
was broken by an affair is
another form of FOMO.
We see this in families.
A parent with positive
intentions tells one of their
children that their sibling
is better at something and
wants all their children to be
equally successful. This parent is experiencing a form of
FOMO, a fear that they are
missing out on the potential
of one child in comparison
to another child.
There are many positive
effects that are generated
by FOMO. It helps owners,

D I G I TA L D E A L E R . C O M


http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - July 2018

Digital Dealer - July 2018
Contents
Message from the Show Director
Learning Leadership From Coach John Wooden
Anatomy of a Dealership That Gets Superior Results
Internal vs. External Buy-Sell?
FOMO (Fixed Ops Manager’s Objectives)
So Many Used Cars, so Little Time
Dealership Real Estate – to Invest or Not?
Commentary: Online-Only Car Sales Are Hurting the Industry
Your Supplier Base Is Costing You Big Money
Interview With Kevin Frye of Jeff Wyler Automotive Family
To Text or Not to Text?
Figuring out What F&I Products Your Customers Need
Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
The ‘BIG 5’ of Marketing Success!
10 Reasons Why Your Facebook Page Is Failing
Why Digital Retail Is Great News for Automotive
How to Drive Automotive Leads With Facebook
Digital Dealer - July 2018 - CT1
Digital Dealer - July 2018 - CT2
Digital Dealer - July 2018 - Digital Dealer - July 2018
Digital Dealer - July 2018 - Cover2
Digital Dealer - July 2018 - 1
Digital Dealer - July 2018 - Contents
Digital Dealer - July 2018 - 3
Digital Dealer - July 2018 - Message from the Show Director
Digital Dealer - July 2018 - 5
Digital Dealer - July 2018 - Learning Leadership From Coach John Wooden
Digital Dealer - July 2018 - 7
Digital Dealer - July 2018 - Anatomy of a Dealership That Gets Superior Results
Digital Dealer - July 2018 - 9
Digital Dealer - July 2018 - 10
Digital Dealer - July 2018 - 11
Digital Dealer - July 2018 - Internal vs. External Buy-Sell?
Digital Dealer - July 2018 - 13
Digital Dealer - July 2018 - FOMO (Fixed Ops Manager’s Objectives)
Digital Dealer - July 2018 - 15
Digital Dealer - July 2018 - So Many Used Cars, so Little Time
Digital Dealer - July 2018 - 17
Digital Dealer - July 2018 - Dealership Real Estate – to Invest or Not?
Digital Dealer - July 2018 - 19
Digital Dealer - July 2018 - 20
Digital Dealer - July 2018 - 21
Digital Dealer - July 2018 - Commentary: Online-Only Car Sales Are Hurting the Industry
Digital Dealer - July 2018 - 23
Digital Dealer - July 2018 - Your Supplier Base Is Costing You Big Money
Digital Dealer - July 2018 - 25
Digital Dealer - July 2018 - Interview With Kevin Frye of Jeff Wyler Automotive Family
Digital Dealer - July 2018 - 27
Digital Dealer - July 2018 - 28
Digital Dealer - July 2018 - 29
Digital Dealer - July 2018 - 30
Digital Dealer - July 2018 - 31
Digital Dealer - July 2018 - To Text or Not to Text?
Digital Dealer - July 2018 - 33
Digital Dealer - July 2018 - Figuring out What F&I Products Your Customers Need
Digital Dealer - July 2018 - 35
Digital Dealer - July 2018 - Bridge the Gap Between Offline Car Sales and Online Actions With Facebook's Offline Conversions
Digital Dealer - July 2018 - 37
Digital Dealer - July 2018 - The ‘BIG 5’ of Marketing Success!
Digital Dealer - July 2018 - 39
Digital Dealer - July 2018 - 40
Digital Dealer - July 2018 - 41
Digital Dealer - July 2018 - 10 Reasons Why Your Facebook Page Is Failing
Digital Dealer - July 2018 - 43
Digital Dealer - July 2018 - Why Digital Retail Is Great News for Automotive
Digital Dealer - July 2018 - 45
Digital Dealer - July 2018 - How to Drive Automotive Leads With Facebook
Digital Dealer - July 2018 - 47
Digital Dealer - July 2018 - 48
Digital Dealer - July 2018 - Cover3
Digital Dealer - July 2018 - Cover4
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