Digital Dealer - August 2018 - 48
SN E A K
PEEK
Digital Dealer 25 Sessions!
Here Are Just 5 of the 100+ Workshops You'll Find at DD25:
FEATURED KEYNOTE PANEL: Supercharging Innovation
in Automotive: Marketing, AI, & the Connected Car
Join Microsoft for this keynote panel as they discuss the shifts in
advertising and how brands are engaging with customers throughout
their buyer's journey and the role that the connected car plays by
creating engaging experiences and to open new business models.
This session will cover how OEMs and dealerships can innovate with
artificial intelligence connected through advertising and marketing
solutions as well as by creating connected cars that combine IOT, data,
analytics and a cloud infrastructure. Because, today, you are no longer
just selling cars or just competing with other OEMs and car brands.
You're competing across OEMs, across dealerships, and across a new
disruptor - Transportation as a Service.
Primary Learning Objectives:
PANELIST:
PANELIST:
DIRAN HAFIZ
Head of Advertiser
Analytics, Automotive,
Microsoft
PANELIST:
CHRISTI OLSON
Head of Evangelism,
Microsoft
JOHN REED
Director of Automotive
Industry Solutions,
Microsoft
Understand the main disruptors in automotive today.
Understand the current state of marketing for automotive today
and how to reach buyers across the journey.
Learn how to build and maintain your digital presence today
FEATURED SESSIONS:
DEALER OPS: HIRING
& RETENTION
MARKETING &
ADVERTISING: SEO
MARKETING &
ADVERTISING: SEO/SEM
Digital Marketing Frenemies:
Strengthen SEM & SEO Strategies Through Collaboration
Learn how your SEO and SEM
teams can share cross-channel
insights, provide more unified
reporting, and collaborate to be
more profitable.
Creating Pay Plans
That Drive Profitability!
5 Best-Performing Phone
Scripts Guaranteed to Sell
Cars
Google's Quality Raters
Guidelines
Learn how to design a
successful pay plan that boosts
sales, provides managers with
more control, and increases
profitability.
Learn best practices for all
forms of lead communication so
you can better handle each lead
and create meaningful conversations via phone, email or chat.
Implement phone performance
techniques to improve your
customer service experience,
increase show rates, and enhance
your sales and service potential.
PRESENTER:
ANDY CHURCH
CEO,
Profit By Action
48
SALES: LEAD HANDLING
AUGUST 2018
PRESENTER:
PAUL POTRATZ
COO,
Potratz
Partners
Advertising
D I G I TA L D E A L E R . C O M
PRESENTER:
DR. MARIE
HAYNES
Owner,
Marie Haynes
Consulting Inc.
PRESENTER:
DANIELLE
BOONE
Project
Manager,
Go Fish Digital
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - August 2018
Digital Dealer - August 2018
Contents
Message from the Show Director
How to Spot Potential Leaders in Your Organization
Bridge the Gap Between Where You Are and Where You Want to Be
Are You Organized for Success?
BMW and Mazda Incentive Program Changes May Violate Franchise Laws
Accountability: The Centerpiece of Success in Fixed Ops
14 Ways to Recruit Technicians
Disciplined Innovation
What the Companies With the Worst Reputations All Have in Common
The CRM of Tomorrow, Today
Interview With Phil Mitchell of Sunset Auto Family
2 Messages From Dissatisfied Customers
Why Reviews from the Decision-Maker Matter
The 3 Essential Traits of High-Profit F&I Managers
Price Is the Easiest Part of My Job
Phone Power!
8 Tactics to Help You Stand out on Social Media
5 Signs It’s Time to Part Ways With Your Conversion Tools
Direct Response: Now More Than Ever
Digital Dealer - August 2018 - Digital Dealer - August 2018
Digital Dealer - August 2018 - Cover2
Digital Dealer - August 2018 - 1
Digital Dealer - August 2018 - Contents
Digital Dealer - August 2018 - 3
Digital Dealer - August 2018 - Message from the Show Director
Digital Dealer - August 2018 - 5
Digital Dealer - August 2018 - How to Spot Potential Leaders in Your Organization
Digital Dealer - August 2018 - 7
Digital Dealer - August 2018 - Bridge the Gap Between Where You Are and Where You Want to Be
Digital Dealer - August 2018 - 9
Digital Dealer - August 2018 - 10
Digital Dealer - August 2018 - 11
Digital Dealer - August 2018 - Are You Organized for Success?
Digital Dealer - August 2018 - 13
Digital Dealer - August 2018 - BMW and Mazda Incentive Program Changes May Violate Franchise Laws
Digital Dealer - August 2018 - 15
Digital Dealer - August 2018 - Accountability: The Centerpiece of Success in Fixed Ops
Digital Dealer - August 2018 - 17
Digital Dealer - August 2018 - 14 Ways to Recruit Technicians
Digital Dealer - August 2018 - 19
Digital Dealer - August 2018 - Disciplined Innovation
Digital Dealer - August 2018 - 21
Digital Dealer - August 2018 - What the Companies With the Worst Reputations All Have in Common
Digital Dealer - August 2018 - 23
Digital Dealer - August 2018 - The CRM of Tomorrow, Today
Digital Dealer - August 2018 - 25
Digital Dealer - August 2018 - Interview With Phil Mitchell of Sunset Auto Family
Digital Dealer - August 2018 - 27
Digital Dealer - August 2018 - 28
Digital Dealer - August 2018 - 29
Digital Dealer - August 2018 - 30
Digital Dealer - August 2018 - 31
Digital Dealer - August 2018 - 2 Messages From Dissatisfied Customers
Digital Dealer - August 2018 - 33
Digital Dealer - August 2018 - Why Reviews from the Decision-Maker Matter
Digital Dealer - August 2018 - 35
Digital Dealer - August 2018 - The 3 Essential Traits of High-Profit F&I Managers
Digital Dealer - August 2018 - 37
Digital Dealer - August 2018 - Price Is the Easiest Part of My Job
Digital Dealer - August 2018 - 39
Digital Dealer - August 2018 - Phone Power!
Digital Dealer - August 2018 - 41
Digital Dealer - August 2018 - 8 Tactics to Help You Stand out on Social Media
Digital Dealer - August 2018 - 43
Digital Dealer - August 2018 - 5 Signs It’s Time to Part Ways With Your Conversion Tools
Digital Dealer - August 2018 - 45
Digital Dealer - August 2018 - Direct Response: Now More Than Ever
Digital Dealer - August 2018 - 47
Digital Dealer - August 2018 - 48
Digital Dealer - August 2018 - Cover3
Digital Dealer - August 2018 - Cover4
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