Digital Dealer - January 2019 - 36
D E A L E R OP S & M ANAGEM ENT: F ixe d Oper at i ons
By Ed Kovalchick
CEO and Founder,
Net Profit Inc.
Collision Shop
Liability Is a
Serious Issue for
All - Read This!
Unless you have been
living under a rock
outside of your auto
business, you've heard of
the $30 million-plus award
against a franchised
dealer's Texas body shop
for gluing a roof on a Honda
Fit, as instructed by the
insurance company, versus
the 128 welds as it was
manufactured originally. A
subsequent relatively minor
accident caused the
passenger compartment to
collapse onto the occupants, causing severe
injuries.
Oh, and the insurance
company was not held liable
for anything; the entirety of
WE WERE REMINDED
THAT INSURANCE
PERSONNEL 'ARE NOT THE
EXPERTS,' AND THAT THE
COLLISION REPAIRERS
ARE THE ONES WHO MAKE
THE RIGHT OR WRONG
DECISIONS."
the repair liability was laid
on the shop for choosing
not to do the repair per
OEM specs. According
to the courts, the shop
personnel had a choice to
handle the repair properly
(regardless of the insurance company's compensation) or to not do the job.
Ouch!
The annual SEMA
extravaganza in Las Vegas
features hundreds of
learning opportunities, including informative I-CAR
workshops, a plethora of
booth demonstrations, and
presenters from all facets
of the automotive industry.
The many TV-racing-restoration personality appearances are just an afterthought in this massive
pool. It is literally an auto
information-palooza, leaving attendees swimming in
a sea of treasured input,
and close to drowning at
times.
SEMA SPEAKS
I was particularly interested in any workshops
associated with collision
liabilities to share with my
clients and you, particularly
after attending a heady
session last year with the
victorious lead lawyer
in the aforementioned
lawsuit. To say it was an
eye-opener regarding
individual shop collision
liability would be the
proverbial understatement,
especially learning that insurance companies are off
the hook, no matter what
they will or will not pay for
or instruct in any repair
process.
We were reminded that
36
JANUARY 2019
D I G I TA L D E A L E R . C O M
http://www.DIGITALDEALER.COM
Digital Dealer - January 2019
Table of Contents for the Digital Edition of Digital Dealer - January 2019
Digital Dealer - December 2018
Contents
Message from the Show Director
6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
7 Reasons for a 2019 Social Media Policy Review
'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
Buy/Sell Trends Expected in 2019
The Two Non-Negotiable Pillars of Accountability
7 Questions to Ask When Hiring a Customer Service Trainer
How to Add $1.0MM to Your Bottom Line Profits
The Art and Science of Parts Inventory Reconciliation
Trade, Tariffs, and Labor
Building Your Business by Building Your People!
Great Service Managers Follow a 4C Approach
Collision Shop Liability Is a Serious Issue for All – Read This!
Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
Increasing Service Business Through Convenience – A Tactical Approach
5 Questions That Are Missing from Your F&I Customer Interviews
How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK
Digital Dealer - January 2019 - CT1
Digital Dealer - January 2019 - CT2
Digital Dealer - January 2019 - Digital Dealer - December 2018
Digital Dealer - January 2019 - Cover2
Digital Dealer - January 2019 - 1
Digital Dealer - January 2019 - Contents
Digital Dealer - January 2019 - 3
Digital Dealer - January 2019 - Message from the Show Director
Digital Dealer - January 2019 - 5
Digital Dealer - January 2019 - 6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
Digital Dealer - January 2019 - 7
Digital Dealer - January 2019 - 7 Reasons for a 2019 Social Media Policy Review
Digital Dealer - January 2019 - 9
Digital Dealer - January 2019 - 'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
Digital Dealer - January 2019 - 11
Digital Dealer - January 2019 - 12
Digital Dealer - January 2019 - 13
Digital Dealer - January 2019 - 14
Digital Dealer - January 2019 - 15
Digital Dealer - January 2019 - 16
Digital Dealer - January 2019 - 17
Digital Dealer - January 2019 - Buy/Sell Trends Expected in 2019
Digital Dealer - January 2019 - 19
Digital Dealer - January 2019 - 20
Digital Dealer - January 2019 - 21
Digital Dealer - January 2019 - The Two Non-Negotiable Pillars of Accountability
Digital Dealer - January 2019 - 23
Digital Dealer - January 2019 - 7 Questions to Ask When Hiring a Customer Service Trainer
Digital Dealer - January 2019 - 25
Digital Dealer - January 2019 - How to Add $1.0MM to Your Bottom Line Profits
Digital Dealer - January 2019 - 27
Digital Dealer - January 2019 - The Art and Science of Parts Inventory Reconciliation
Digital Dealer - January 2019 - 29
Digital Dealer - January 2019 - Trade, Tariffs, and Labor
Digital Dealer - January 2019 - 31
Digital Dealer - January 2019 - Building Your Business by Building Your People!
Digital Dealer - January 2019 - 33
Digital Dealer - January 2019 - Great Service Managers Follow a 4C Approach
Digital Dealer - January 2019 - 35
Digital Dealer - January 2019 - Collision Shop Liability Is a Serious Issue for All – Read This!
Digital Dealer - January 2019 - 37
Digital Dealer - January 2019 - 38
Digital Dealer - January 2019 - Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
Digital Dealer - January 2019 - 40
Digital Dealer - January 2019 - 41
Digital Dealer - January 2019 - Increasing Service Business Through Convenience – A Tactical Approach
Digital Dealer - January 2019 - 43
Digital Dealer - January 2019 - 5 Questions That Are Missing from Your F&I Customer Interviews
Digital Dealer - January 2019 - 45
Digital Dealer - January 2019 - How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK
Digital Dealer - January 2019 - 47
Digital Dealer - January 2019 - 48
Digital Dealer - January 2019 - Cover3
Digital Dealer - January 2019 - Cover4
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