Digital Dealer - January 2019 - 8

M A R K E T ING & ADVERT ISING: So cia l Medi a

By Kathi Kruse
Founder,
Kruse Control Inc.

7 Reasons for a
2019 Social Media
Policy Review
It's that time again. It's
the beginning of a New
Year where we take time to
assess and realign things.
Do you have a social media
policy in place for your
dealership? If so, how often
do you review it? Now
would be a good time you to
either review your current
policy, or if you don't
already have a written

social media policy in place,
to implement one.
COMPANY ASSETS
AND ANNUAL REVIEWS

Public or private, a
dealership's market value
or equity is based directly
on the assets it retains. It's
a good business practice to
regularly assess company
assets.
Assets both tangible (like

cash, inventory, property,
and buildings) and intangible (like your digital reputation, policies/procedures,
"goodwill," and social media
presence) are directly responsible for a dealership's
market value.
Intangible assets such
as digital properties, all
your content and your
online reputation are better

protected when there's a
company-wide, written social media policy. Reviewing
your policy on an annual
basis is a best practice.
Just as a regular review
of revenue, expenses, and
operations brings many
benefits, so does a social
media policy review.
With a lot of angst and
fear still present with social
media, an annual social
media policy review takes
some of the sting out. You
can't control everything but
with a good policy in place
for 2019, you'll leave a lot
less up to chance. Below
are seven reasons to do a
2019 social media policy
review.
1. REAFFIRMS
COMPANY GUIDELINES
FOR EMPLOYEE USE OF
SOCIAL MEDIA

Upon hire, each employee should have signed an
acknowledgment of receipt
of the company's social
media policy.
A process to conduct
annual reviews of company policy on everything
is always a good idea but
it's crucial to social media. Why? Because social
media changes often and
a dealership's social media
policy should evolve along
with it.
2. SAFEGUARDS
YOUR SOCIAL MEDIA
ACCOUNTS

We've all witnessed one
or more catastrophes when
companies haven't set up
their social media accounts
correctly...and some barely
make it out alive.
One of the benefits of
doing a year-end/new year
8

JANUARY 2019

D I G I TA L D E A L E R . C O M



http://www.DIGITALDEALER.COM

Digital Dealer - January 2019

Table of Contents for the Digital Edition of Digital Dealer - January 2019

Digital Dealer - December 2018
Contents
Message from the Show Director
6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
7 Reasons for a 2019 Social Media Policy Review
'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
Buy/Sell Trends Expected in 2019
The Two Non-Negotiable Pillars of Accountability
7 Questions to Ask When Hiring a Customer Service Trainer
How to Add $1.0MM to Your Bottom Line Profits
The Art and Science of Parts Inventory Reconciliation
Trade, Tariffs, and Labor
Building Your Business by Building Your People!
Great Service Managers Follow a 4C Approach
Collision Shop Liability Is a Serious Issue for All – Read This!
Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
Increasing Service Business Through Convenience – A Tactical Approach
5 Questions That Are Missing from Your F&I Customer Interviews
How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK
Digital Dealer - January 2019 - CT1
Digital Dealer - January 2019 - CT2
Digital Dealer - January 2019 - Digital Dealer - December 2018
Digital Dealer - January 2019 - Cover2
Digital Dealer - January 2019 - 1
Digital Dealer - January 2019 - Contents
Digital Dealer - January 2019 - 3
Digital Dealer - January 2019 - Message from the Show Director
Digital Dealer - January 2019 - 5
Digital Dealer - January 2019 - 6 Facing Sales Slump, Automotive Brands Can Win by Adding Real-World Value in the Digital Shopping Journey BY Brian Solis
Digital Dealer - January 2019 - 7
Digital Dealer - January 2019 - 7 Reasons for a 2019 Social Media Policy Review
Digital Dealer - January 2019 - 9
Digital Dealer - January 2019 - 'OVER-THE-TOP' Advertising! BY Jim Boldebook Dealer Ops
Digital Dealer - January 2019 - 11
Digital Dealer - January 2019 - 12
Digital Dealer - January 2019 - 13
Digital Dealer - January 2019 - 14
Digital Dealer - January 2019 - 15
Digital Dealer - January 2019 - 16
Digital Dealer - January 2019 - 17
Digital Dealer - January 2019 - Buy/Sell Trends Expected in 2019
Digital Dealer - January 2019 - 19
Digital Dealer - January 2019 - 20
Digital Dealer - January 2019 - 21
Digital Dealer - January 2019 - The Two Non-Negotiable Pillars of Accountability
Digital Dealer - January 2019 - 23
Digital Dealer - January 2019 - 7 Questions to Ask When Hiring a Customer Service Trainer
Digital Dealer - January 2019 - 25
Digital Dealer - January 2019 - How to Add $1.0MM to Your Bottom Line Profits
Digital Dealer - January 2019 - 27
Digital Dealer - January 2019 - The Art and Science of Parts Inventory Reconciliation
Digital Dealer - January 2019 - 29
Digital Dealer - January 2019 - Trade, Tariffs, and Labor
Digital Dealer - January 2019 - 31
Digital Dealer - January 2019 - Building Your Business by Building Your People!
Digital Dealer - January 2019 - 33
Digital Dealer - January 2019 - Great Service Managers Follow a 4C Approach
Digital Dealer - January 2019 - 35
Digital Dealer - January 2019 - Collision Shop Liability Is a Serious Issue for All – Read This!
Digital Dealer - January 2019 - 37
Digital Dealer - January 2019 - 38
Digital Dealer - January 2019 - Does Your Store Exemplify Consistency & Excellence or Complacency & Mediocrity?
Digital Dealer - January 2019 - 40
Digital Dealer - January 2019 - 41
Digital Dealer - January 2019 - Increasing Service Business Through Convenience – A Tactical Approach
Digital Dealer - January 2019 - 43
Digital Dealer - January 2019 - 5 Questions That Are Missing from Your F&I Customer Interviews
Digital Dealer - January 2019 - 45
Digital Dealer - January 2019 - How to Drive Sales with Predictive Analytics BY JOHANNES GNAUCK
Digital Dealer - January 2019 - 47
Digital Dealer - January 2019 - 48
Digital Dealer - January 2019 - Cover3
Digital Dealer - January 2019 - Cover4
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