JANUARY 2019, VOL. 26 NO. 1 DIGITALDEALER.COM FACING SALES SLUMP, AUTOMOTIVE BRANDS CAN WIN BY ADDING REAL-WORLD VALUE IN THE DIGITAL SHOPPING JOURNEY BY BRIAN SOLIS Pg 6 'OVER-THE-TOP' ADVERTISING! BY JIM BOLDEBOOK Pg 10 BUY/SELL TRENDS EXPECTED IN 2019 BY RYAN KERRIGAN Pg 18 THE TWO NON-NEGOTIABLE PILLARS OF ACCOUNTABILITY BY DAVE ANDERSON Pg 22 DOES YOUR STORE EXEMPLIFY CONSISTENCY AND EXCELLENCE OR COMPLACENCY AND MEDIOCRITY? BY CHUCK BARKER Pg 39 5 QUESTIONS THAT ARE MISSING FROM YOUR F&I CUSTOMER INTERVIEWS BY MIKE HIRSCHFIELD Pg 44 INTERVIEW WITH DAN KOMMETH OF PERFORMANCE LEXUS Pg 12http://www.DIGITALDEALER.COM