Digital Dealer - February 2019 - 18

COVER
STORY

Interview with

2019 NADA CHAIRMAN,
Charles W. Gilchrist of Gilchrist Automotive

During his interview with us,
Gilchrist talks about the hurdles
facing dealerships in the coming year.
He emphasizes the importance of
building and sustaining a well-trained
workforce, what he calls a dealer's
"best asset." He also points out the
current industry-wide shortage of
service technicians, while explaining
how NADA plans to address the
shortage. Although he admits you
can't predict the future, Gilchrist
advises dealerships to remain nimble
and flexible to follow whatever path
opens, and to embrace technology,
especially when selling to millennials.
Gilchrist concludes by revealing what
he considers are the five core values
18

FEBRUARY 2019

that will distinguish an outstanding
new hire from the pack.
DEALER MAGAZINE: On behalf of
Dealer Magazine and our readers, I
want to congratulate you, Charlie,
for your selection as Chairman of
NADA for 2019. What do you hope to
accomplish during your time at the
helm?
CHARLES: The biggest thing I want
to accomplish is getting every dealer
involved in NADA. And I'm going to
challenge every dealer to get involved.
We're all in this together. I want every
dealer knowing what NADA does for
them every day, because I want every
dealer to see the incredible drive,

D I G I TA L D E A L E R . C O M

Continued on pg. 20

PHOTOGRAPHY BY JASON GILMORE

2019 NADA Chairman Charles W. "Charlie"
Gilchrist served most recently as NADA vice
chairman, representing Northern Texas's
franchised new-car dealers on the board.
Thanks to his vision and commitment, what
was initially SouthWest Ford in 1986 has
today evolved into Gilchrist Automotive,
a company made up of 10 individual new
vehicle franchise dealerships in the Dallas
Fort Worth metroplex. From 1996 through
2008, Gilchrist won Ford's President
Award eight times.



http://www.DIGITALDEALER.COM

Digital Dealer - February 2019

Table of Contents for the Digital Edition of Digital Dealer - February 2019

Digital Dealer - February 2019
Contents
A Message from the Show Director
Seven Truths That Maximize Talent
Leaders Simplify the Complex
Pioneering the Unknown
Tesla Suffers Another Setback
An Advocate Leading Your Team to Victory
Interview with 2019 NADA Chairman
New Year and New Changes: Stop Looking for the Magic Pill
Create a Lasting Impression
How to Safeguard Your Dealership's Social Media Accounts
How to Prepare for Digital Retailing
The Power of Aggressive Broadcast Negotiation!
Pre-Show Highlights: Digital Dealer 26 Sessions
The Biggest Thought Shift You Need to Make This Year
Three Ways to Fix “F&I Apathy” on Your Showroom
Collision Estimator Interactions
6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Why Word Tracks Fail You, and What You Can Do About It
Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - Digital Dealer - February 2019
Digital Dealer - February 2019 - Cover2
Digital Dealer - February 2019 - 1
Digital Dealer - February 2019 - Contents
Digital Dealer - February 2019 - 3
Digital Dealer - February 2019 - A Message from the Show Director
Digital Dealer - February 2019 - 5
Digital Dealer - February 2019 - Seven Truths That Maximize Talent
Digital Dealer - February 2019 - 7
Digital Dealer - February 2019 - Leaders Simplify the Complex
Digital Dealer - February 2019 - 9
Digital Dealer - February 2019 - 10
Digital Dealer - February 2019 - 11
Digital Dealer - February 2019 - Pioneering the Unknown
Digital Dealer - February 2019 - 13
Digital Dealer - February 2019 - Tesla Suffers Another Setback
Digital Dealer - February 2019 - An Advocate Leading Your Team to Victory
Digital Dealer - February 2019 - 16
Digital Dealer - February 2019 - 17
Digital Dealer - February 2019 - Interview with 2019 NADA Chairman
Digital Dealer - February 2019 - 19
Digital Dealer - February 2019 - 20
Digital Dealer - February 2019 - 21
Digital Dealer - February 2019 - New Year and New Changes: Stop Looking for the Magic Pill
Digital Dealer - February 2019 - 23
Digital Dealer - February 2019 - Create a Lasting Impression
Digital Dealer - February 2019 - 25
Digital Dealer - February 2019 - How to Safeguard Your Dealership's Social Media Accounts
Digital Dealer - February 2019 - 27
Digital Dealer - February 2019 - How to Prepare for Digital Retailing
Digital Dealer - February 2019 - 29
Digital Dealer - February 2019 - The Power of Aggressive Broadcast Negotiation!
Digital Dealer - February 2019 - 31
Digital Dealer - February 2019 - Pre-Show Highlights: Digital Dealer 26 Sessions
Digital Dealer - February 2019 - 33
Digital Dealer - February 2019 - 34
Digital Dealer - February 2019 - The Biggest Thought Shift You Need to Make This Year
Digital Dealer - February 2019 - 36
Digital Dealer - February 2019 - 37
Digital Dealer - February 2019 - Three Ways to Fix “F&I Apathy” on Your Showroom
Digital Dealer - February 2019 - 39
Digital Dealer - February 2019 - Collision Estimator Interactions
Digital Dealer - February 2019 - 41
Digital Dealer - February 2019 - 6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Digital Dealer - February 2019 - 43
Digital Dealer - February 2019 - Why Word Tracks Fail You, and What You Can Do About It
Digital Dealer - February 2019 - 45
Digital Dealer - February 2019 - Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - 47
Digital Dealer - February 2019 - 48
Digital Dealer - February 2019 - Cover3
Digital Dealer - February 2019 - Cover4
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