Digital Dealer - February 2019 - 37
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CONFERENCE & EXPO
APRIL 9-11 2019 | ORLANDO, FL
Digital Dealer is where top dealers go to get ahead of the technology curve,
delivering the largest array of industry speakers, peer to peer opportunities, and
exhibit hall offerings - all carefully designed to impart groundbreaking strategies.
Build Custom
Solutions
Choose from over 100
educational sessions led by
top dealership executives,
trainers, and consultants.
Discover New
Technology
Demo the latest products &
services from 130+ technologyfocused providers at the Digital
Dealer Exhibit Hall.
Grow Your
Dealerships
Learn best practices and new
ideas with peers from similarly
sized dealerships at the Peer
Strategy Roundtables.
Expand Your
Knowledge
Receive expert counsel
from top keynote speakers,
including executives from the
country's top 100 dealerships.
Who Should Attend
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Dealer Principals
General Managers
General Sales Managers
Internet Sales Managers
Marketing Directors
E-commerce Directors
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Social Media Managers
CRM Managers
BDC Managers
Pre-Owned Managers
Fixed Ops Managers
F&I Managers
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OEM Personnel
Automotive Dealer Associations
Allied Industry Professionals
International Dealerships
Independent Dealerships
Power/RV/Boat Dealers
What Attendees Are Saying
"The Digital Dealer Conference helped me understand the importance of the new technology in our business
and how we have to change. I have 45 years in working at a dealership and "wow" how things have changed.
- PATRICIA A. HOEWE, GENERAL MANAGER, MARTIN CHEVROLET SALES, INC., SAGINAW, MI
"The Digital Dealer Conferences gave our dealership the opportunity to learn from the best of the bes
in the business. Regular attendance keeps us on the cutting edge of the Internet automotive business."
- RUSSELL BLACKSTONE, INTERNET MANAGER, HEWLETT VW, AUSTIN, TX
"The Digital Dealer Conference has made a huge difference in our operation from the moment
we started to implement various procedures, programs and practices that were learned."
- TOM CASTO, GENERAL MANAGER, PREMIER PONTIAC GMC, RITTMAN, OH
Save Big with Our Lowest Rates Available!
Receive an additional $100 off Early Bird Registration.
Use Promo Code: DMRFMAG at DigitalDealer.com/Conference
http://www.DigitalDealer.com/Conference
http://www.DigitalDealer.com/Conference
Digital Dealer - February 2019
Table of Contents for the Digital Edition of Digital Dealer - February 2019
Digital Dealer - February 2019
Contents
A Message from the Show Director
Seven Truths That Maximize Talent
Leaders Simplify the Complex
Pioneering the Unknown
Tesla Suffers Another Setback
An Advocate Leading Your Team to Victory
Interview with 2019 NADA Chairman
New Year and New Changes: Stop Looking for the Magic Pill
Create a Lasting Impression
How to Safeguard Your Dealership's Social Media Accounts
How to Prepare for Digital Retailing
The Power of Aggressive Broadcast Negotiation!
Pre-Show Highlights: Digital Dealer 26 Sessions
The Biggest Thought Shift You Need to Make This Year
Three Ways to Fix “F&I Apathy” on Your Showroom
Collision Estimator Interactions
6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Why Word Tracks Fail You, and What You Can Do About It
Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - Digital Dealer - February 2019
Digital Dealer - February 2019 - Cover2
Digital Dealer - February 2019 - 1
Digital Dealer - February 2019 - Contents
Digital Dealer - February 2019 - 3
Digital Dealer - February 2019 - A Message from the Show Director
Digital Dealer - February 2019 - 5
Digital Dealer - February 2019 - Seven Truths That Maximize Talent
Digital Dealer - February 2019 - 7
Digital Dealer - February 2019 - Leaders Simplify the Complex
Digital Dealer - February 2019 - 9
Digital Dealer - February 2019 - 10
Digital Dealer - February 2019 - 11
Digital Dealer - February 2019 - Pioneering the Unknown
Digital Dealer - February 2019 - 13
Digital Dealer - February 2019 - Tesla Suffers Another Setback
Digital Dealer - February 2019 - An Advocate Leading Your Team to Victory
Digital Dealer - February 2019 - 16
Digital Dealer - February 2019 - 17
Digital Dealer - February 2019 - Interview with 2019 NADA Chairman
Digital Dealer - February 2019 - 19
Digital Dealer - February 2019 - 20
Digital Dealer - February 2019 - 21
Digital Dealer - February 2019 - New Year and New Changes: Stop Looking for the Magic Pill
Digital Dealer - February 2019 - 23
Digital Dealer - February 2019 - Create a Lasting Impression
Digital Dealer - February 2019 - 25
Digital Dealer - February 2019 - How to Safeguard Your Dealership's Social Media Accounts
Digital Dealer - February 2019 - 27
Digital Dealer - February 2019 - How to Prepare for Digital Retailing
Digital Dealer - February 2019 - 29
Digital Dealer - February 2019 - The Power of Aggressive Broadcast Negotiation!
Digital Dealer - February 2019 - 31
Digital Dealer - February 2019 - Pre-Show Highlights: Digital Dealer 26 Sessions
Digital Dealer - February 2019 - 33
Digital Dealer - February 2019 - 34
Digital Dealer - February 2019 - The Biggest Thought Shift You Need to Make This Year
Digital Dealer - February 2019 - 36
Digital Dealer - February 2019 - 37
Digital Dealer - February 2019 - Three Ways to Fix “F&I Apathy” on Your Showroom
Digital Dealer - February 2019 - 39
Digital Dealer - February 2019 - Collision Estimator Interactions
Digital Dealer - February 2019 - 41
Digital Dealer - February 2019 - 6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Digital Dealer - February 2019 - 43
Digital Dealer - February 2019 - Why Word Tracks Fail You, and What You Can Do About It
Digital Dealer - February 2019 - 45
Digital Dealer - February 2019 - Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - 47
Digital Dealer - February 2019 - 48
Digital Dealer - February 2019 - Cover3
Digital Dealer - February 2019 - Cover4
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