Digital Dealer - February 2019 - 4
From the
Show Director
Dear Readers,
As many return from the NADA convention,
we're pleased to bring you further insight into
the association's efforts for the new year, which
are shared in our cover story interview with
2019 Chairman Charles W. "Charlie" Gilchrist.
Charlie most recently served as NADA vice
chairman, representing Northern Texas's
franchised new-car dealers on the board.
Thanks to his vision and commitment, what
was initially SouthWest Ford in 1986 has today
evolved into Gilchrist Automotive, a company made up of 10 individual new vehicle
franchise dealerships in the Dallas Fort Worth
metroplex. From 1996 through 2008, Gilchrist
won Ford's President Award eight times.
In the interview with Charlie on page 18, he
talks about the hurdles facing dealerships in
the coming year. He emphasizes the importance of building and sustaining a well-trained
workforce, and also reveals the five core values
that distinguish an outstanding new hire
from the pack. He also points out the industry-wide shortage of service technicians, and
how NADA plans to address this. Although he
admits you can't predict the future, he advises
dealerships to remain nimble and flexible to
follow a new path, and to embrace technology,
especially when selling to millennials.
4
FEBRUARY 2019
D I G I TA L D E A L E R . C O M
While the NADA show has concluded, the Digital
Dealer 26 Conference & Expo is just a few weeks
away. Digital Dealer 26 will be held this April
9-11th in Orlando, FL.
The conference agenda will feature more than
100 progressive sessions in Dealer Ops & Management, Marketing & Advertising, and Sales
& Variable Ops. For a sampling of some of the
topics that will be covered, turn to pages 32-34.
For more Digital Dealer 26 event details (register
now with promo code DMRFMAG to save $100),
visit: DigitalDealer.com/Conference/
Lastly, we welcome your feedback and recommendations for Dealer Magazine and/or the
Digital Dealer Conference & Expo.. To share a
topic idea, refer a speaker, or inquire about how
to become a contributor, please email
Speak@DigitalDealer.com.
Sincerely,
Matthew Ramirez
Show Director, Digital Dealer
Matthew.Ramirez@DigitalDealer.com
http://www.DigitalDealer.com/Conference/
http://www.DIGITALDEALER.COM
Digital Dealer - February 2019
Table of Contents for the Digital Edition of Digital Dealer - February 2019
Digital Dealer - February 2019
Contents
A Message from the Show Director
Seven Truths That Maximize Talent
Leaders Simplify the Complex
Pioneering the Unknown
Tesla Suffers Another Setback
An Advocate Leading Your Team to Victory
Interview with 2019 NADA Chairman
New Year and New Changes: Stop Looking for the Magic Pill
Create a Lasting Impression
How to Safeguard Your Dealership's Social Media Accounts
How to Prepare for Digital Retailing
The Power of Aggressive Broadcast Negotiation!
Pre-Show Highlights: Digital Dealer 26 Sessions
The Biggest Thought Shift You Need to Make This Year
Three Ways to Fix “F&I Apathy” on Your Showroom
Collision Estimator Interactions
6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Why Word Tracks Fail You, and What You Can Do About It
Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - Digital Dealer - February 2019
Digital Dealer - February 2019 - Cover2
Digital Dealer - February 2019 - 1
Digital Dealer - February 2019 - Contents
Digital Dealer - February 2019 - 3
Digital Dealer - February 2019 - A Message from the Show Director
Digital Dealer - February 2019 - 5
Digital Dealer - February 2019 - Seven Truths That Maximize Talent
Digital Dealer - February 2019 - 7
Digital Dealer - February 2019 - Leaders Simplify the Complex
Digital Dealer - February 2019 - 9
Digital Dealer - February 2019 - 10
Digital Dealer - February 2019 - 11
Digital Dealer - February 2019 - Pioneering the Unknown
Digital Dealer - February 2019 - 13
Digital Dealer - February 2019 - Tesla Suffers Another Setback
Digital Dealer - February 2019 - An Advocate Leading Your Team to Victory
Digital Dealer - February 2019 - 16
Digital Dealer - February 2019 - 17
Digital Dealer - February 2019 - Interview with 2019 NADA Chairman
Digital Dealer - February 2019 - 19
Digital Dealer - February 2019 - 20
Digital Dealer - February 2019 - 21
Digital Dealer - February 2019 - New Year and New Changes: Stop Looking for the Magic Pill
Digital Dealer - February 2019 - 23
Digital Dealer - February 2019 - Create a Lasting Impression
Digital Dealer - February 2019 - 25
Digital Dealer - February 2019 - How to Safeguard Your Dealership's Social Media Accounts
Digital Dealer - February 2019 - 27
Digital Dealer - February 2019 - How to Prepare for Digital Retailing
Digital Dealer - February 2019 - 29
Digital Dealer - February 2019 - The Power of Aggressive Broadcast Negotiation!
Digital Dealer - February 2019 - 31
Digital Dealer - February 2019 - Pre-Show Highlights: Digital Dealer 26 Sessions
Digital Dealer - February 2019 - 33
Digital Dealer - February 2019 - 34
Digital Dealer - February 2019 - The Biggest Thought Shift You Need to Make This Year
Digital Dealer - February 2019 - 36
Digital Dealer - February 2019 - 37
Digital Dealer - February 2019 - Three Ways to Fix “F&I Apathy” on Your Showroom
Digital Dealer - February 2019 - 39
Digital Dealer - February 2019 - Collision Estimator Interactions
Digital Dealer - February 2019 - 41
Digital Dealer - February 2019 - 6 Questions to Ask Associates to Evaluate Their Customer Service Skills
Digital Dealer - February 2019 - 43
Digital Dealer - February 2019 - Why Word Tracks Fail You, and What You Can Do About It
Digital Dealer - February 2019 - 45
Digital Dealer - February 2019 - Creating a Sales Culture in Fixed Ops!
Digital Dealer - February 2019 - 47
Digital Dealer - February 2019 - 48
Digital Dealer - February 2019 - Cover3
Digital Dealer - February 2019 - Cover4
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