Digital Dealer - March 2019 - 4

Road Trip to DD26 | April 9-11, 2019 | Orlando

From the Show Director

Dear Readers,

Our interview this month, features Brad
Wise of Ferman Automotive Group, an
independently owned and operated group
of franchise car dealers, with 14 major
automotive franchises. From its modest
origins in 1895 as a bicycle company,
Ferman today is a prominent player in
the retail automotive industry. It is among
the small, elite group of dealerships to
receive the prestigious NADA Century
Award, reserved for dealers who've been
in the transportation business for over
100 years.
Brad started in retail automotive in 1988
at a large Chevrolet store in Illinois and
has never looked back. Now, thirty years
later, he serves as general manager of
Ferman Chevrolet Mazda.
In the interview with Brad on page 10, he
talks about the importance of hiring the
right people and giving them whatever
they need to succeed, his plans for the
future, and what he considers to be the
biggest hurdle facing the car business.

Brad will share more insight during a panel
presentation at the Digital Dealer 26 Conference & Expo next month in Orlando, FL.
On the pages to follow, you'll find several
insightful articles written by some of our
conference presenters, as well as pre-show
DD26 session highlights on page 8.
We encourage you to start building your
agenda by browsing through the 100+ sessions on our website (DigitalDealer.com).
If you haven't already registered for Digital Dealer 26, there's still time! Use promo
code DMRFMAG to save $100.
Lastly, we welcome your feedback and
recommendations for Dealer Magazine and/
or the Digital Dealer Conference & Expo.
To share a topic idea, refer a speaker, or
inquire about how to become a contributor,
please email Speak@DigitalDealer.com.
Sincerely,

Matthew Ramirez
Show Director, Digital Dealer
Matthew.Ramirez@DigitalDealer.com

4

MARCH 2019

D I G I TA L D E A L E R . C O M



http://www.DigitalDealer.com http://www.DIGITALDEALER.COM

Digital Dealer - March 2019

Table of Contents for the Digital Edition of Digital Dealer - March 2019

Digital Dealer - March 2019
Contents
A Message from the Show Director
Ask the Experts
DD26 Pre-Show Highlights
Interview with Ferman Chevrolet Mazda
How to Drive Growth Through Digital Marketing
Under the Hood with Automotive Inventory Ads for Prospecting
Data Gaps are Costing You Sales Every Month. Here's How to Close Them.
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
Media Report: Who Why What When Where!
Boost Website Rankings
Building a Powerful Brand is Everyone’s Job
Where Are the Cost Savings?
Tales from the Front-Line of Auto Retail Buy/Sells
Is Your Comfort Inhibiting Your Team's Growth?
Automotive and the Amazonifcation of Everything
The Reports of My Death Have Been Greatly Exaggerated
What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
What Is Your F&I Team Obsessed About?
Educating Your Customers Increases Sales and Builds Trust
Digital Dealer - March 2019 - CT1
Digital Dealer - March 2019 - CT2
Digital Dealer - March 2019 - Digital Dealer - March 2019
Digital Dealer - March 2019 - Cover2
Digital Dealer - March 2019 - 1
Digital Dealer - March 2019 - Contents
Digital Dealer - March 2019 - 3
Digital Dealer - March 2019 - 4
Digital Dealer - March 2019 - A Message from the Show Director
Digital Dealer - March 2019 - Ask the Experts
Digital Dealer - March 2019 - 7
Digital Dealer - March 2019 - DD26 Pre-Show Highlights
Digital Dealer - March 2019 - 9
Digital Dealer - March 2019 - Interview with Ferman Chevrolet Mazda
Digital Dealer - March 2019 - 11
Digital Dealer - March 2019 - 12
Digital Dealer - March 2019 - 13
Digital Dealer - March 2019 - 14
Digital Dealer - March 2019 - 15
Digital Dealer - March 2019 - How to Drive Growth Through Digital Marketing
Digital Dealer - March 2019 - 17
Digital Dealer - March 2019 - Under the Hood with Automotive Inventory Ads for Prospecting
Digital Dealer - March 2019 - 19
Digital Dealer - March 2019 - Data Gaps are Costing You Sales Every Month. Here's How to Close Them.
Digital Dealer - March 2019 - 21
Digital Dealer - March 2019 - Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
Digital Dealer - March 2019 - 23
Digital Dealer - March 2019 - Media Report: Who Why What When Where!
Digital Dealer - March 2019 - 25
Digital Dealer - March 2019 - Boost Website Rankings
Digital Dealer - March 2019 - 27
Digital Dealer - March 2019 - Building a Powerful Brand is Everyone’s Job
Digital Dealer - March 2019 - 29
Digital Dealer - March 2019 - Where Are the Cost Savings?
Digital Dealer - March 2019 - 31
Digital Dealer - March 2019 - 32
Digital Dealer - March 2019 - 33
Digital Dealer - March 2019 - Tales from the Front-Line of Auto Retail Buy/Sells
Digital Dealer - March 2019 - 35
Digital Dealer - March 2019 - Is Your Comfort Inhibiting Your Team's Growth?
Digital Dealer - March 2019 - 37
Digital Dealer - March 2019 - Automotive and the Amazonifcation of Everything
Digital Dealer - March 2019 - 39
Digital Dealer - March 2019 - The Reports of My Death Have Been Greatly Exaggerated
Digital Dealer - March 2019 - 41
Digital Dealer - March 2019 - What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
Digital Dealer - March 2019 - 43
Digital Dealer - March 2019 - What Is Your F&I Team Obsessed About?
Digital Dealer - March 2019 - 45
Digital Dealer - March 2019 - Educating Your Customers Increases Sales and Builds Trust
Digital Dealer - March 2019 - 47
Digital Dealer - March 2019 - 48
Digital Dealer - March 2019 - Cover3
Digital Dealer - March 2019 - Cover4
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