during the MaaS revolution. In addition to earning revenue from providing vehicles for the MaaS industry, the opportunity for dealers to mitigate new and used vehicle inventory challenges can be achieved by leveraging short-term uses of a dealer's inventory to supply on-demand needs with otherwise idle, or aged, inventory. For example, a dealer can put an aged unit on a carsharing platform and earn revenue versus selling a vehicle at a loss. In another case, a dealer may have an OEM incentive wherein the vehicle needs certain miles before qualifying to be sold. Car-sharing is the answer. The bottom-line, if Mobility as a Service is going to be a significant part of the future, today's dealer is in the best position to serve and profit from it. The MaaS opportunity has the potential for progressive dealers to offset the touted decline in private ownership and/or economic headwinds. Transportation remains a people serving people business. Technology is important, but physical resources are foundational to serve the MaaS community and eco-system. Nobody can serve the MaaS industry more efficiently than the existing OEM and dealer franchise system. Dealers, Carpe Diem. BRIAN ALLAN has 40 years of experience in the automotive retail industry. He is renowned for recognizing industry trends and developing innovative solutions that leverage technology to improve the employee and customer experience. EMAIL: brian@hyrecar.com D I G I TA L D E A L E R . C O M MARCH 2019 41http://www.manheimexpress.com http://www.DIGITALDEALER.COM