Digital Dealer - March 2019 - 45
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CONFERENCE & EXPO
APRIL 9-11 2019 | ORLANDO, FL
Digital Dealer is where top dealers go to get ahead of the technology curve,
delivering the largest array of industry speakers, peer to peer opportunities, and
exhibit hall offerings - all carefully designed to impart groundbreaking strategies.
Build Custom
Solutions
Choose from over 100
educational sessions led by
top dealership executives,
trainers, and consultants.
Discover New
Technology
Demo the latest products &
services from 130+ technologyfocused providers at the Digital
Dealer Exhibit Hall.
Grow Your
Dealerships
Learn best practices and new
ideas with peers from similarly
sized dealerships at the Peer
Strategy Roundtables.
Expand Your
Knowledge
Receive expert counsel
from top keynote speakers,
including executives from the
country's top 100 dealerships.
Who Should Attend
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Dealer Principals
General Managers
General Sales Managers
Internet Sales Managers
Marketing Directors
E-commerce Directors
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Social Media Managers
CRM Managers
BDC Managers
Pre-Owned Managers
Fixed Ops Managers
F&I Managers
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OEM Personnel
Automotive Dealer Associations
Allied Industry Professionals
International Dealerships
Independent Dealerships
Power/RV/Boat Dealers
What Attendees Are Saying
"The Digital Dealer Conference helped me understand the importance of the new technology in our business
and how we have to change. I have 45 years in working at a dealership and "wow" how things have changed.
- PATRICIA A. HOEWE, GENERAL MANAGER, MARTIN CHEVROLET SALES, INC., SAGINAW, MI
"The Digital Dealer Conferences gave our dealership the opportunity to learn from the best of the bes
in the business. Regular attendance keeps us on the cutting edge of the Internet automotive business."
- RUSSELL BLACKSTONE, INTERNET MANAGER, HEWLETT VW, AUSTIN, TX
"The Digital Dealer Conference has made a huge difference in our operation from the moment
we started to implement various procedures, programs and practices that were learned."
- TOM CASTO, GENERAL MANAGER, PREMIER PONTIAC GMC, RITTMAN, OH
Save Big with Our Lowest Rates Available!
Receive an additional $100 off Early Bird Registration.
Use Promo Code: DMRFMAG at DigitalDealer.com/Conference
http://www.DigitalDealer.com/Conference
http://www.DigitalDealer.com/Conference
Digital Dealer - March 2019
Table of Contents for the Digital Edition of Digital Dealer - March 2019
Digital Dealer - March 2019
Contents
A Message from the Show Director
Ask the Experts
DD26 Pre-Show Highlights
Interview with Ferman Chevrolet Mazda
How to Drive Growth Through Digital Marketing
Under the Hood with Automotive Inventory Ads for Prospecting
Data Gaps are Costing You Sales Every Month. Here's How to Close Them.
Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
Media Report: Who Why What When Where!
Boost Website Rankings
Building a Powerful Brand is Everyone’s Job
Where Are the Cost Savings?
Tales from the Front-Line of Auto Retail Buy/Sells
Is Your Comfort Inhibiting Your Team's Growth?
Automotive and the Amazonifcation of Everything
The Reports of My Death Have Been Greatly Exaggerated
What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
What Is Your F&I Team Obsessed About?
Educating Your Customers Increases Sales and Builds Trust
Digital Dealer - March 2019 - CT1
Digital Dealer - March 2019 - CT2
Digital Dealer - March 2019 - Digital Dealer - March 2019
Digital Dealer - March 2019 - Cover2
Digital Dealer - March 2019 - 1
Digital Dealer - March 2019 - Contents
Digital Dealer - March 2019 - 3
Digital Dealer - March 2019 - 4
Digital Dealer - March 2019 - A Message from the Show Director
Digital Dealer - March 2019 - Ask the Experts
Digital Dealer - March 2019 - 7
Digital Dealer - March 2019 - DD26 Pre-Show Highlights
Digital Dealer - March 2019 - 9
Digital Dealer - March 2019 - Interview with Ferman Chevrolet Mazda
Digital Dealer - March 2019 - 11
Digital Dealer - March 2019 - 12
Digital Dealer - March 2019 - 13
Digital Dealer - March 2019 - 14
Digital Dealer - March 2019 - 15
Digital Dealer - March 2019 - How to Drive Growth Through Digital Marketing
Digital Dealer - March 2019 - 17
Digital Dealer - March 2019 - Under the Hood with Automotive Inventory Ads for Prospecting
Digital Dealer - March 2019 - 19
Digital Dealer - March 2019 - Data Gaps are Costing You Sales Every Month. Here's How to Close Them.
Digital Dealer - March 2019 - 21
Digital Dealer - March 2019 - Behavioral Data & Artificial Intelligence: The Keys to Marketing Personalization
Digital Dealer - March 2019 - 23
Digital Dealer - March 2019 - Media Report: Who Why What When Where!
Digital Dealer - March 2019 - 25
Digital Dealer - March 2019 - Boost Website Rankings
Digital Dealer - March 2019 - 27
Digital Dealer - March 2019 - Building a Powerful Brand is Everyone’s Job
Digital Dealer - March 2019 - 29
Digital Dealer - March 2019 - Where Are the Cost Savings?
Digital Dealer - March 2019 - 31
Digital Dealer - March 2019 - 32
Digital Dealer - March 2019 - 33
Digital Dealer - March 2019 - Tales from the Front-Line of Auto Retail Buy/Sells
Digital Dealer - March 2019 - 35
Digital Dealer - March 2019 - Is Your Comfort Inhibiting Your Team's Growth?
Digital Dealer - March 2019 - 37
Digital Dealer - March 2019 - Automotive and the Amazonifcation of Everything
Digital Dealer - March 2019 - 39
Digital Dealer - March 2019 - The Reports of My Death Have Been Greatly Exaggerated
Digital Dealer - March 2019 - 41
Digital Dealer - March 2019 - What Have You Done for Me Lately? The Power of Reciprocity in a Slighted Sales World
Digital Dealer - March 2019 - 43
Digital Dealer - March 2019 - What Is Your F&I Team Obsessed About?
Digital Dealer - March 2019 - 45
Digital Dealer - March 2019 - Educating Your Customers Increases Sales and Builds Trust
Digital Dealer - March 2019 - 47
Digital Dealer - March 2019 - 48
Digital Dealer - March 2019 - Cover3
Digital Dealer - March 2019 - Cover4
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