Digital Dealer - March 2019 - 9

STRATEGIES:
Direct from the
Dealership
DEALER OPS: Coach Digital Into Your DNA
Join Dealer Principal Paul Sansone Jr. and automotive coach Sean
Kelley as they share their practical and tactical stories, ideas,
and results that led to a huge implementation of marketing tech.
at Sansone Jr's 66 Automall. You'll learn how to get the buy-in
around your tools and ensure that everything you do becomes
woven into the fabric of your dealership.

KEYNOTE
ADDRESS:

ROBERT RICHMAN
The World's Leading
Expert Authority on
Employee Culture

Leading Culture Strategist
Shares the Science Behind
How Zappos Became #1
in Customer Service

Help your team grow, inspire amazing
service, & ultimately drive revenue
through amazing culture.
In the opening keynote at Digital Dealer 26, Robert
Richman, who was a culture strategist at Zappos.com
and co-founder of Zappos Insights, shares stories of the
strength of the core values at Zappos (a company that
became the #6 Best Place to Work in America and #1 in
Customer Service), as well as the science behind why they
work so well. Once you learn the secrets behind how values work, you will know how to shape culture. Robert will
give you a process to use in discovering and then implementing the values across the entire organization.
Takeaways:
Implement a stronger company culture to retain loyal
and productive employees.
Learn how as a manager you play a vital role in actually
creating and sustaining the culture, which directly impacts
all areas of profitability, and ultimately affects the customer experience. Learn how staff, in any and every position,
benefit from supporting core value and culture-shaping
initiatives.

MARKETING: Become a 'YouTube Boss:' How to
Create Videos & Market Them for Results

Tim Bartz of Long Mcarthur will cover everything you need to
know to get started on YouTube and leverage video content successfully. He will share what content will give you the best results,
as well as the equipment, software, and editing techniques to
produce those videos. Learn how to set up your channel, playlists,
and videos to get exposure on YouTube.

SALES: 5 Cutting-Edge Tactics to Succeed in 2019
Join Kevin Frye of Jeff Wyler Automotive Family to learn how
VR and augmented reality can transform your online customer
experience while building value and engagement on your website(s). You'll learn how to drive efficiency with a new approach to
working leads and how to leverage auto subscription fundamentals to create a more consumer-facing experience online and in
your showroom.

SALES: Website Conversion Rates & Sales Process
Automotive marketer Shaun Raines will moderate a panel
discussion featuring dealers from Southern United Auto Group
and Brooklyn Mitsubishi who will share their actual experience
with improving their website conversion rates and their sales process. This session is ideal for dealerships struggling with internet
sales process, BDC performance or website conversion.

SALES: Leverage Speed, Syntax, & Cycle in
the Critical Hours After a Lead Comes in
Carey Kniskern of Fields BMW Orlando and Tom LaPointe of
Preston Automotive Group will share effective lead handling techniques to better connect with shoppers during the critical 72 Join
hours after a lead is received. How often to call and what to say,
what works best in email and text and what frequency they are
used, as well as leadership strategies that drive more sold deals
will all be addressed.
Visit DigitalDealer.com to browse the full agenda & event details!

D I G I TA L D E A L E R . C O M

MARCH 2019

http://www.Zappos.com http://www.DigitalDealer.com http://www.DIGITALDEALER.COM

Digital Dealer - March 2019

Table of Contents for the Digital Edition of Digital Dealer - March 2019