Digital Dealer - April 2019 - 24
Digital Dealer 26
ORLANDO
Featured Keynotes | DD26 Orlando, FL - April 9-11, 2019
BUILT FOR GROWTH:
THE VALUES-BASED
COMPANY
E
ROBERT RICHMAN,
A Leading Authority
on Employee Culture
NGAGED EMPLOYEES ARE PRODUCTIVE, efficient,
speaker, teach culture in person at companies like Google,
and have a great time. This means low turnover, and
Toyota, and Eli Lilly. He has pioneered a number of inno-
highly motivated employees you don't have to mi-
vative techniques to build culture, such as bringing improv
cromanage. Values-based companies have employees who
manage and motivate themselves.
comedy to the workplace.
His new book, The Culture Blueprint, is a systematic
Digital Dealer 26 keynote speaker Robert Richman, a
guide to how a workplace can help people grow, inspire
leading authority on company culture, will share stories of
amazing service, and ultimately drive revenue through
the strength of the core values at Zappos.com (a company
amazing culture.
that became the #6 Best Place to Work in America and #1
Robert graduated from Northwestern University with
in Customer Service), as well as the science behind why
a degree in film, as well as from Georgetown University's
they work so well. Once you learn the secrets behind how
Leadership Coaching Program. He is a member of the
values work, you will know how to shape culture. Robert
Transformational Leadership Council, and he is the chair of
will give you a process to use in discovering and then im-
the business program at American Jewish University.
plementing the values across the entire organization.
Robert Richman is the author of the Culture Blueprint
a systematic guide to building the high-performance
workplace. He was a culture strategist at Zappos.com
and co-founded Zappos Insights, an innovative program
focused on educating companies on the secrets behind its
game-changing employee culture.
Robert built Zappos Insights from a small website to a
thriving multi-million dollar business teaching over 25,000
students per year. Through his work, Robert has been responsible for improving the employee culture at hundreds
of companies like Procter & Gamble, Whole Foods and
Amazon.
As one of the world's leading authorities on employee culture, Robert is a sought after thought leader and
24
APRIL 2019
D I G I TA L D E A L E R . C O M
TAKEAWAYS
Implement a stronger company culture to retain loyal
and productive employees, and in turn, become more
profitable by doing so.
Identify the role of management in creating and
sustaining the culture, which directly impacts all areas
of profitability (in Sales and Service) and ultimately
affects the customer experience.
Understand how staff, in any and every position and
level in their career, benefit from supporting core value
and culture-shaping initiative.
http://www.Zappos.com
http://www.Zappos.com
http://www.DIGITALDEALER.COM
Digital Dealer - April 2019
Table of Contents for the Digital Edition of Digital Dealer - April 2019
Digital Dealer - April 2019
Contents
A Message from the Show Director
Conquesting Through Service
Pricing Strategy: Dare to Compare
Policy & Shop Supply Abuse
A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
Interview with Apple Chevrolet
DD26 Pre-Show Highlights
When Analytics Lie
Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
It's Time to Stop Guessing About Your Marketing ROI
Embracing the Essential Digital Media Mix
Facilitating Online Car Buying Without Losing Profit or Control
Social Selling: 4 Keys to Selling on Facebook
4 Strategies for Effective Dealership Marketing on Facebook
How to Create an Employee Pipeline for Your F&I Dept.
The 4 Laws of Influential Conversations
Upsell Process
Sustaining a Successful BDC
Digital Dealer - April 2019 - Digital Dealer - April 2019
Digital Dealer - April 2019 - Cover2
Digital Dealer - April 2019 - 1
Digital Dealer - April 2019 - Contents
Digital Dealer - April 2019 - 3
Digital Dealer - April 2019 - A Message from the Show Director
Digital Dealer - April 2019 - 5
Digital Dealer - April 2019 - Conquesting Through Service
Digital Dealer - April 2019 - 7
Digital Dealer - April 2019 - Pricing Strategy: Dare to Compare
Digital Dealer - April 2019 - 9
Digital Dealer - April 2019 - 10
Digital Dealer - April 2019 - Policy & Shop Supply Abuse
Digital Dealer - April 2019 - A Hiring Optimization Framework to Grow Revenue & Attract Qualified Applicants
Digital Dealer - April 2019 - 13
Digital Dealer - April 2019 - Automotive Manufacturers New Direction Affects Long-Term Dealer Planning
Digital Dealer - April 2019 - 15
Digital Dealer - April 2019 - Interview with Apple Chevrolet
Digital Dealer - April 2019 - 17
Digital Dealer - April 2019 - 18
Digital Dealer - April 2019 - 19
Digital Dealer - April 2019 - 20
Digital Dealer - April 2019 - 21
Digital Dealer - April 2019 - DD26 Pre-Show Highlights
Digital Dealer - April 2019 - 23
Digital Dealer - April 2019 - 24
Digital Dealer - April 2019 - 25
Digital Dealer - April 2019 - 26
Digital Dealer - April 2019 - 27
Digital Dealer - April 2019 - When Analytics Lie
Digital Dealer - April 2019 - 29
Digital Dealer - April 2019 - Digital Word-of-Mouth: The Overlooked Hero During a Slowing Auto Economy
Digital Dealer - April 2019 - 31
Digital Dealer - April 2019 - It's Time to Stop Guessing About Your Marketing ROI
Digital Dealer - April 2019 - 33
Digital Dealer - April 2019 - Embracing the Essential Digital Media Mix
Digital Dealer - April 2019 - 35
Digital Dealer - April 2019 - Facilitating Online Car Buying Without Losing Profit or Control
Digital Dealer - April 2019 - 37
Digital Dealer - April 2019 - Social Selling: 4 Keys to Selling on Facebook
Digital Dealer - April 2019 - 39
Digital Dealer - April 2019 - 4 Strategies for Effective Dealership Marketing on Facebook
Digital Dealer - April 2019 - 41
Digital Dealer - April 2019 - How to Create an Employee Pipeline for Your F&I Dept.
Digital Dealer - April 2019 - 43
Digital Dealer - April 2019 - The 4 Laws of Influential Conversations
Digital Dealer - April 2019 - 45
Digital Dealer - April 2019 - Upsell Process
Digital Dealer - April 2019 - Sustaining a Successful BDC
Digital Dealer - April 2019 - 48
Digital Dealer - April 2019 - Cover3
Digital Dealer - April 2019 - Cover4
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