Digital Dealer - July 2019 - 2
From the
Show Director
Dear Reader,
Our cover story this month features Jason Cohen of DCH Paramus
Honda and DCH Honda of Nanuet.
DCH Paramus Honda is part of the Lithia Auto Group. The store
has won multiple awards for its distinguished service. DCH Paramus
Honda is consistently ranked among the best on review websites,
including Google, DealerRater.com, and Cars.com. The store earned
the Edmunds 5-Star Dealer Award, recognized as a best-rated dealer
with over 5,000 online reviews and an average of 4.9 out of 5.0 rating. DCH Paramus Honda is also a six-time recipient of J.D. Power's
Dealers of Excellence Award. For many years, DCH Paramus Honda
has been a Top Ten Volume Honda Dealer in the U.S.
Recognized as a BDC guru, Jason Cohen is the business development
director for DCH Paramus Honda and DCH Honda of Nanuet. Jason
wears many hats in his role, from customer relations manager to
head of digital marketing.
In the interview with Jason (pg. 22), he shares proven tips and techniques for getting the most value out of your BDC and talks about
how your service department could help your store remain profitable
in a slower sales environment.
Other editorial highlights include:
* Perspective from Tom Maoli (pg. 34), president and CEO of Celebrity Motor Cars, on the future of the luxury market, ridesharing, and
other disruptive trends for retail automotive dealerships
* A look at just a few of the 100+ savvy marketers and automotive
thought leaders (pg. 28) presenting at Digital Dealer 27 (this Aug. 1921st in Las Vegas), including keynote speaker, Stefan Olander, who led
digital innovation for Nike-a company consistently regarded as one
of the world's game-changing innovators
For more event details and to register for Digital Dealer 27
Conference & Expo, visit: DigitalDealer.com/Conference
Sincerely,
Matthew Ramirez
Show Director, Digital Dealer
Matthew.Ramirez@DigitalDealer.com
2
J U LY 2 0 1 9
D I G I TA L D E A L E R . C O M
http://www.DealerRater.com
http://www.Cars.com
http://www.DigitalDealer.com/Conference
http://www.DIGITALDEALER.COM
Digital Dealer - July 2019
Table of Contents for the Digital Edition of Digital Dealer - July 2019
Digital Dealer - July 2019
A Message from the Show Director
Are You a Critic or a Coach?
Implementing an Effective Spend Management Function
Leading with Purpose – Part II
Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
How to Ensure a Well-Rounded, Healthy Dealership
Interview with DCH Paramus Honda
Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Dealerships Tapping into the Power of VIN-Specific Marketing
Future of Luxury Market in the Automotive Industry
A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Creative is King!
4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
An Open Letter to Service Directors: Selling Your Way to Success
How Digital Retail Solutions Can Enhance Your Expertise
The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - Digital Dealer - July 2019
Digital Dealer - July 2019 - Cover2
Digital Dealer - July 2019 - 1
Digital Dealer - July 2019 - A Message from the Show Director
Digital Dealer - July 2019 - 3
Digital Dealer - July 2019 - Are You a Critic or a Coach?
Digital Dealer - July 2019 - 5
Digital Dealer - July 2019 - Implementing an Effective Spend Management Function
Digital Dealer - July 2019 - 7
Digital Dealer - July 2019 - 8
Digital Dealer - July 2019 - Leading with Purpose – Part II
Digital Dealer - July 2019 - 10
Digital Dealer - July 2019 - 11
Digital Dealer - July 2019 - Technical Knowledge Is Essential, Get Some, & Then Close the Purchase!
Digital Dealer - July 2019 - 13
Digital Dealer - July 2019 - Is the Sky Falling for the Buy/Sell Market? We Don’t Think So.
Digital Dealer - July 2019 - 15
Digital Dealer - July 2019 - 16
Digital Dealer - July 2019 - 17
Digital Dealer - July 2019 - How to Ensure a Well-Rounded, Healthy Dealership
Digital Dealer - July 2019 - 19
Digital Dealer - July 2019 - 20
Digital Dealer - July 2019 - 21
Digital Dealer - July 2019 - Interview with DCH Paramus Honda
Digital Dealer - July 2019 - 23
Digital Dealer - July 2019 - 24
Digital Dealer - July 2019 - 25
Digital Dealer - July 2019 - 26
Digital Dealer - July 2019 - 27
Digital Dealer - July 2019 - 28
Digital Dealer - July 2019 - 29
Digital Dealer - July 2019 - 30
Digital Dealer - July 2019 - 31
Digital Dealer - July 2019 - Social Selling Tip: 5 Steps to Making Powerful Video Testimonials
Digital Dealer - July 2019 - 33
Digital Dealer - July 2019 - 34
Digital Dealer - July 2019 - 35
Digital Dealer - July 2019 - Dealerships Tapping into the Power of VIN-Specific Marketing
Digital Dealer - July 2019 - 37
Digital Dealer - July 2019 - A Dealership on the Road to 10,000 Online Reviews: What I’ve Learned…
Digital Dealer - July 2019 - 39
Digital Dealer - July 2019 - Creative is King!
Digital Dealer - July 2019 - 4 Sad Ways a Dealer's Digital Marketing Money Gets Wasted
Digital Dealer - July 2019 - 42
Digital Dealer - July 2019 - An Open Letter to Service Directors: Selling Your Way to Success
Digital Dealer - July 2019 - 44
Digital Dealer - July 2019 - How Digital Retail Solutions Can Enhance Your Expertise
Digital Dealer - July 2019 - 46
Digital Dealer - July 2019 - The Real Cost Per Lead, Wasted Spend, & How to Boost ROI with CRM
Digital Dealer - July 2019 - 48
Digital Dealer - July 2019 - Cover3
Digital Dealer - July 2019 - Cover4
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