Digital Dealer - August 2019 - 29

Road Trip to DD27 | AUG 19-21, 2019 | Las Vegas

will explore Dawn's journey from
cashier to vice president of Titus Will
Ford. The secret to her success?
Benefiting from a culture that gives
employees a reason to stay and
customers a reason to come back.
Simple but effective techniques
like creating a mission statement,
cementing a value proposition,
training on the culture you create
and promoting that culture across
the dealership, can have farreaching effects on the success of
your hiring and retention numbers.
Dawn and David will lead you
through interactive exercises,
prompting you to come up with
your own mission statements, value
propositions, and plans for culture
change in your dealership upon
return from the conference.
WHY BDCS FAIL AND
HOW TO INSTALL THEM
FOR GOOD
From added expense to struggles
hiring the right people and failing to
improve results, dealers sometimes
find it difficult to master the digital
lead management process.
During this session, Mark Gilbert
and Tom Stuker of Automotive
Training Network will share a specific
game plan that will install, integrate,
and cause increased results in your
lead-to-sale ratio. Once and for all,
the BDC will stay in place, more
than pay for itself, and become a
vital connective part of your sales
department.
MANAGING THE DIGITAL
CUSTOMER EXPERIENCE:
A CONVERSATION WITH
PORSCHE AND INFINITI
Most of today's automotive
purchase journey happens online;
yet many dealers and brands still
think of Customer Experience
as happening primarily at the
dealership. This panel will feature
executives from Porsche, Infiniti,
and Friendemic discussing different
ideas to manage and improve the

digital customer experience. How
do you make being found online
not just easy, but enjoyable? Is
chatting with your dealership online
painful or productive? Does your
post-purchase digital follow-up make
customers want to unsubscribe or
engage?
THE LAST FRONTIER FOR
GROSS: THE TRADE-IN!
The consumer sourced trade-in is
not only the most profitable source of
inventory for your businesses, but it
is the driving force for your success
in today's digital environment.
From current industry statistics
on the percentage of inventory from
new car trades, used car trades,
direct purchases, and auction to how
that profitability compares across
those segments, Tim Scoutelas
(former purchasing manager for
CarMax) and Mike Cavanaugh
(former COO of a 28-store group)
bring over 35 years of industry
experience to driving profit and
winning the customer experience
through a car buying culture.
They'll share current case studies
and practical assessments for your
dealership to understand if building
your own customer purchasing
center is the right approach or just
better processes, training and hiring
to raise your trade-in close rate.
You'll leave the session inspired to
hit a self-sufficiency ratio that's right
for your dealership.
DO MORE WITH LESS AND
DRIVE GREATER IMPACT
As competition increases, it's
critical to do more with less and
drive greater impact with the
marketing dollars you have. Join
Tim Mueller (Automotive Retail
Strategist, Google) to explore new
purchase journey research from
Google and what steps to take to
build a marketing strategy that drives
more customers to your dealership.
This session will include a mix of
research insight (first and third-party

teams), tactical strategies for digital
marketing, and case studies from
well-known dealers highlighting their
digital success
FACEBOOK Q&A: WHAT'S
NEW AND HOW TO GET
BETTER RESULTS WITH
FACEBOOK
Let's face it, there are many
options available when creating
Facebook Ad Campaigns. From
deciding on objective (Lead gen.
or web click?) and placement (Do I
include Instagram or Marketplace?)
to how you decide on audience
targeting. Join Coleman CraddockWillis from Facebook as he tackles
questions from the audience,
gives tips on how to improve ad
performance, and talks about what
mistakes to avoid.
GEAR UP FOR A BIG
DATA-POWERED FUTURE
The automotive landscape has
changed dramatically over the past
few decades with a generational shift
taking place across the automotive
market from Baby Boomers and Gen
X to more Millennials, Gen Y, and
Gen Z who have more information
at their fingertips when making a
decision. This keynote address
will help you to "future proof" your
dealership by learning how to
use your data in different ways to
optimize your sales and marketing
efforts to a new audience who uses
technology as a part of their daily
experience. You'll explore how big
data gives dealers the insights they
need to successfully close a sale.
To put it another way, the difference
between you and your competition
may be how you leverage your data.
Your data helps you understand
your consumers and engage them
with marketing and offers that are
relevant to them - for instance,
does the person have a good
credit score? Are they married or
relocating?

D I G I TA L D E A L E R . C O M

AUGUST 2019

29


http://www.DIGITALDEALER.COM

Digital Dealer - August 2019

Table of Contents for the Digital Edition of Digital Dealer - August 2019

Digital Dealer - August 2019
A Message from the Show Director
Generational Leadership
Leasing Is Now - Know the Maintenance Requirements or Else
What You Don't Know Can and Will Hurt You
The Customer Buy Center: A Better Way to Build Inventory
Level Up: Drive a Better Clicks-to-Bricks Connection
Interview with Titus-Will Toyota
Inside Digital Dealer 27
Reaching for High-Star Ratings
You Keep Talking, But Are Your Customers Listening?
16 Ways to Damage Your Professional Brand & Fail at Social Selling
Why Public Relations Is Essential for Your Dealership
Using Facebook to Jumpstart Your Loyalty and Retention Programs
‘Medium and Message’ Magic!
3 Simple Ways to Communicate Better with Your Customers and Increase Sales
The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Digital Dealer - August 2019 - Digital Dealer - August 2019
Digital Dealer - August 2019 - Cover2
Digital Dealer - August 2019 - 1
Digital Dealer - August 2019 - 2
Digital Dealer - August 2019 - 3
Digital Dealer - August 2019 - A Message from the Show Director
Digital Dealer - August 2019 - 5
Digital Dealer - August 2019 - Generational Leadership
Digital Dealer - August 2019 - 7
Digital Dealer - August 2019 - Leasing Is Now - Know the Maintenance Requirements or Else
Digital Dealer - August 2019 - 9
Digital Dealer - August 2019 - What You Don't Know Can and Will Hurt You
Digital Dealer - August 2019 - 11
Digital Dealer - August 2019 - 12
Digital Dealer - August 2019 - 13
Digital Dealer - August 2019 - The Customer Buy Center: A Better Way to Build Inventory
Digital Dealer - August 2019 - 15
Digital Dealer - August 2019 - Level Up: Drive a Better Clicks-to-Bricks Connection
Digital Dealer - August 2019 - 17
Digital Dealer - August 2019 - Interview with Titus-Will Toyota
Digital Dealer - August 2019 - 19
Digital Dealer - August 2019 - 20
Digital Dealer - August 2019 - 21
Digital Dealer - August 2019 - 22
Digital Dealer - August 2019 - 23
Digital Dealer - August 2019 - 24
Digital Dealer - August 2019 - 25
Digital Dealer - August 2019 - Inside Digital Dealer 27
Digital Dealer - August 2019 - 27
Digital Dealer - August 2019 - 28
Digital Dealer - August 2019 - 29
Digital Dealer - August 2019 - Reaching for High-Star Ratings
Digital Dealer - August 2019 - 31
Digital Dealer - August 2019 - You Keep Talking, But Are Your Customers Listening?
Digital Dealer - August 2019 - 33
Digital Dealer - August 2019 - 16 Ways to Damage Your Professional Brand & Fail at Social Selling
Digital Dealer - August 2019 - 35
Digital Dealer - August 2019 - Why Public Relations Is Essential for Your Dealership
Digital Dealer - August 2019 - 37
Digital Dealer - August 2019 - Using Facebook to Jumpstart Your Loyalty and Retention Programs
Digital Dealer - August 2019 - 39
Digital Dealer - August 2019 - ‘Medium and Message’ Magic!
Digital Dealer - August 2019 - 41
Digital Dealer - August 2019 - 3 Simple Ways to Communicate Better with Your Customers and Increase Sales
Digital Dealer - August 2019 - 43
Digital Dealer - August 2019 - 44
Digital Dealer - August 2019 - 45
Digital Dealer - August 2019 - The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Digital Dealer - August 2019 - 47
Digital Dealer - August 2019 - 48
Digital Dealer - August 2019 - Cover3
Digital Dealer - August 2019 - Cover4
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