Digital Dealer - August 2019 - 37

conscious awareness, etc.
Are you tying it to social
media (both paid and
organic) and is it on your
website? Are all of the
socially conscious efforts
your dealership is involved
with, on your website and
aligned with your social
media - organic and paid?
Having great partners at
your local TV stations,
radio stations, website
vendors, and digital
advertising companies all
help this come together to
achieve success.

HUGE OFFSITE SEO
BENEFITS. One of the

unknown facts of press releases are the SEO benefits
you will reap from them. Not
only can you target your
audience, but you can get
picked up by other huge
publications, in or out of
the automotive industry resulting in additional search
results. We use PR Newswire for all our releases and
any local newspapers that
syndicate online. All the
targeting strategies for your
releases are an essential
part of your social media
and SEO efforts. Over time,
the releases you publish will
come up in the SERP and

add a new flavor to your
business's online presence.
There is an old saying
that I recently learned,
"Advertising is what you
pay for; publicity is what
you pray for." The takeaway
is you have amazing local
resources at your fingertips.
Public relations in 2019
helps you today - across
all marketing. Your OEM
reporting is an incredible
resource for you and is a
guideline for your strategy
- past, present, and future.
Although from time to time I
struggle with the benefit of
tracking print and traditional

D I G I TA L D E A L E R . C O M

media in 2019; newspapers,
media companies are beneficial to you and will help
you maximize your PR and
online presence.
MELANIE BORDEN, a
Fashion Institute of Technology
graduate, has spent the majority
of her 14+ year marketing
career in the automotive tech
industry. Melanie has worked
in various atmospheres from
social media startups to a public
tech company in consulting,
marketing, and business
development roles. Presently,
she is the VP of marketing for
Tom Maoli's Celebrity Motor Cars
auto group where she develops
and implements all facets of the
marketing strategy and built the
in-house advertising agency.

AUGUST 2019

37



http://paymentcloudinc.com http://paymentcloudinc.com http://www.DIGITALDEALER.COM

Digital Dealer - August 2019

Table of Contents for the Digital Edition of Digital Dealer - August 2019

Digital Dealer - August 2019
A Message from the Show Director
Generational Leadership
Leasing Is Now - Know the Maintenance Requirements or Else
What You Don't Know Can and Will Hurt You
The Customer Buy Center: A Better Way to Build Inventory
Level Up: Drive a Better Clicks-to-Bricks Connection
Interview with Titus-Will Toyota
Inside Digital Dealer 27
Reaching for High-Star Ratings
You Keep Talking, But Are Your Customers Listening?
16 Ways to Damage Your Professional Brand & Fail at Social Selling
Why Public Relations Is Essential for Your Dealership
Using Facebook to Jumpstart Your Loyalty and Retention Programs
‘Medium and Message’ Magic!
3 Simple Ways to Communicate Better with Your Customers and Increase Sales
The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Digital Dealer - August 2019 - Digital Dealer - August 2019
Digital Dealer - August 2019 - Cover2
Digital Dealer - August 2019 - 1
Digital Dealer - August 2019 - 2
Digital Dealer - August 2019 - 3
Digital Dealer - August 2019 - A Message from the Show Director
Digital Dealer - August 2019 - 5
Digital Dealer - August 2019 - Generational Leadership
Digital Dealer - August 2019 - 7
Digital Dealer - August 2019 - Leasing Is Now - Know the Maintenance Requirements or Else
Digital Dealer - August 2019 - 9
Digital Dealer - August 2019 - What You Don't Know Can and Will Hurt You
Digital Dealer - August 2019 - 11
Digital Dealer - August 2019 - 12
Digital Dealer - August 2019 - 13
Digital Dealer - August 2019 - The Customer Buy Center: A Better Way to Build Inventory
Digital Dealer - August 2019 - 15
Digital Dealer - August 2019 - Level Up: Drive a Better Clicks-to-Bricks Connection
Digital Dealer - August 2019 - 17
Digital Dealer - August 2019 - Interview with Titus-Will Toyota
Digital Dealer - August 2019 - 19
Digital Dealer - August 2019 - 20
Digital Dealer - August 2019 - 21
Digital Dealer - August 2019 - 22
Digital Dealer - August 2019 - 23
Digital Dealer - August 2019 - 24
Digital Dealer - August 2019 - 25
Digital Dealer - August 2019 - Inside Digital Dealer 27
Digital Dealer - August 2019 - 27
Digital Dealer - August 2019 - 28
Digital Dealer - August 2019 - 29
Digital Dealer - August 2019 - Reaching for High-Star Ratings
Digital Dealer - August 2019 - 31
Digital Dealer - August 2019 - You Keep Talking, But Are Your Customers Listening?
Digital Dealer - August 2019 - 33
Digital Dealer - August 2019 - 16 Ways to Damage Your Professional Brand & Fail at Social Selling
Digital Dealer - August 2019 - 35
Digital Dealer - August 2019 - Why Public Relations Is Essential for Your Dealership
Digital Dealer - August 2019 - 37
Digital Dealer - August 2019 - Using Facebook to Jumpstart Your Loyalty and Retention Programs
Digital Dealer - August 2019 - 39
Digital Dealer - August 2019 - ‘Medium and Message’ Magic!
Digital Dealer - August 2019 - 41
Digital Dealer - August 2019 - 3 Simple Ways to Communicate Better with Your Customers and Increase Sales
Digital Dealer - August 2019 - 43
Digital Dealer - August 2019 - 44
Digital Dealer - August 2019 - 45
Digital Dealer - August 2019 - The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Digital Dealer - August 2019 - 47
Digital Dealer - August 2019 - 48
Digital Dealer - August 2019 - Cover3
Digital Dealer - August 2019 - Cover4
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