Digital Dealer - August 2019 - 7

IN LEADERSHIP, INFLUENCING OTHERS FOR THE
BETTER ALWAYS STARTS WITH CHANGING OUR OWN
MINDSET AND BEHAVIORS."
ence, motivate, or impact
all in the same way. One of
my favorite quotes of Coach
Vince Lombardi says it well:
"You've got to know them
to move them. My job is to
learn forty different ways to
move forty different men."
As a leader, you'll more
likely get to "know" people at
a deeper level with meaningful conversations, than
with memos, emails, or daily
"drive-bys," where you bustle through the workplace
and have mostly incidental
conversations with people
about the weather or favorite ball team as you hurry off
to review numbers in your
office. While it's not possible
to effectively know everyone
in an organization, as a
leader your priority must be
those in your direct charge
or with whom you interact
with most often.
3) When we spend too
much time trying to understand or connect with a
specific generation, we normally do it at the expense of
ignoring or taking other generations for granted. This is
why revisiting aspects and
strategies that work with ALL
generations is an essential
place to reboot our leadership growth and impact.
From that foundation, one
can tweak verbiage, styles,
and approaches accordingly.
Becoming brilliant in the
basics of sound leadership
and people principles, and
never veering from those

aspects too often or for too
long, is essential to your
continued growth and fulfillment as a leader.
By the very definition of
human nature (the general
psychological characteristics, feelings, and behavioral traits of humankind,
regarded as shared by ALL
humans) we're reminded of
the commonalities between
all people, and that should
prompt us to always focus

doing, why they're doing it,
and how they're doing it.
But without a meaningful
relationship with that person
(normally because you don't
spend enough quality time
with them), your ability to
influence them is impaired-
and this applies to anyone
from any generation.
Building productive workplace relationships takes
time, work, and consistency;
but, there's little you can in-

WHILE YOU CAN'T
CHANGE THOSE FROM
DIFFERENT GENERATIONS,
YOU CAN INFLUENCE
THE WAY OTHERS THINK,
WHICH IN TURN WILL
CHANGE BEHAVIORS
AND RESULTS FOR THAT
PERSON."
there as these common aspects of influence, connection, and people development are foundational.
4) While you can't
change those from different
generations, you can influence the way others think,
which in turn will change
behaviors and results for
that person. This is because
one's mindset influences their behaviors, and
behaviors create results.
Too many managers want to
change someone's results
without first influencing the
person in how to think differently about what they're

vest your time in that brings
a greater return. It actually
requires far more work in the
long run to try to get more
from someone with whom
you have a poor relationship
and never really connected
with - or when you have to
replace that person because
they either failed or left due
to your leadership neglect.
In a follow up column,
I'll go into greater detail
concerning The Relationship
Factor, but I'll introduce it
here as it demonstrates how
foundational it is to influencing and impacting all people
on your team at a higher
D I G I TA L D E A L E R . C O M

level.
RELATIONSHIP
FACTOR: The strength of

workplace relationships one
has with another determines
the depth of influence one
has with that person, and
the depth of that influence
determines the extent of
positive impact one may
have on a person.
Bearing the Relationship
Factor in mind, how much
time did you spend last
week intentionally endeavoring to build a productive
workplace relationship with
your direct reports from
all generations? What's
scheduled in that regard for
this week? If you're spending too much time with stuff
and not enough time with
people, nothing is going
to change much for you
relationally with your people,
until you reprioritize your
people to their proper place.
DAVE ANDERSON, "Mr.
Accountability," is a leading
international speaker on personal
and corporate performance
improvement. The author of
14 books and host of the wildly
popular podcast, The Game
Changer Life, Dave's message
has impacted leaders in nearly
70 nations. His "in-the-trenches"
background of starting and
running world-class businesses,
coupled with his relatable nonacademic approach, creates
an unmatched connection that
resonates with audiences and
moves them to action. Follow
Dave on Twitter
@DaveAnderson100. EMAIL:
dave@learntolead.com

AUGUST 2019

7


http://www.DIGITALDEALER.COM

Digital Dealer - August 2019

Table of Contents for the Digital Edition of Digital Dealer - August 2019

Digital Dealer - August 2019
A Message from the Show Director
Generational Leadership
Leasing Is Now - Know the Maintenance Requirements or Else
What You Don't Know Can and Will Hurt You
The Customer Buy Center: A Better Way to Build Inventory
Level Up: Drive a Better Clicks-to-Bricks Connection
Interview with Titus-Will Toyota
Inside Digital Dealer 27
Reaching for High-Star Ratings
You Keep Talking, But Are Your Customers Listening?
16 Ways to Damage Your Professional Brand & Fail at Social Selling
Why Public Relations Is Essential for Your Dealership
Using Facebook to Jumpstart Your Loyalty and Retention Programs
‘Medium and Message’ Magic!
3 Simple Ways to Communicate Better with Your Customers and Increase Sales
The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Digital Dealer - August 2019 - Digital Dealer - August 2019
Digital Dealer - August 2019 - Cover2
Digital Dealer - August 2019 - 1
Digital Dealer - August 2019 - 2
Digital Dealer - August 2019 - 3
Digital Dealer - August 2019 - A Message from the Show Director
Digital Dealer - August 2019 - 5
Digital Dealer - August 2019 - Generational Leadership
Digital Dealer - August 2019 - 7
Digital Dealer - August 2019 - Leasing Is Now - Know the Maintenance Requirements or Else
Digital Dealer - August 2019 - 9
Digital Dealer - August 2019 - What You Don't Know Can and Will Hurt You
Digital Dealer - August 2019 - 11
Digital Dealer - August 2019 - 12
Digital Dealer - August 2019 - 13
Digital Dealer - August 2019 - The Customer Buy Center: A Better Way to Build Inventory
Digital Dealer - August 2019 - 15
Digital Dealer - August 2019 - Level Up: Drive a Better Clicks-to-Bricks Connection
Digital Dealer - August 2019 - 17
Digital Dealer - August 2019 - Interview with Titus-Will Toyota
Digital Dealer - August 2019 - 19
Digital Dealer - August 2019 - 20
Digital Dealer - August 2019 - 21
Digital Dealer - August 2019 - 22
Digital Dealer - August 2019 - 23
Digital Dealer - August 2019 - 24
Digital Dealer - August 2019 - 25
Digital Dealer - August 2019 - Inside Digital Dealer 27
Digital Dealer - August 2019 - 27
Digital Dealer - August 2019 - 28
Digital Dealer - August 2019 - 29
Digital Dealer - August 2019 - Reaching for High-Star Ratings
Digital Dealer - August 2019 - 31
Digital Dealer - August 2019 - You Keep Talking, But Are Your Customers Listening?
Digital Dealer - August 2019 - 33
Digital Dealer - August 2019 - 16 Ways to Damage Your Professional Brand & Fail at Social Selling
Digital Dealer - August 2019 - 35
Digital Dealer - August 2019 - Why Public Relations Is Essential for Your Dealership
Digital Dealer - August 2019 - 37
Digital Dealer - August 2019 - Using Facebook to Jumpstart Your Loyalty and Retention Programs
Digital Dealer - August 2019 - 39
Digital Dealer - August 2019 - ‘Medium and Message’ Magic!
Digital Dealer - August 2019 - 41
Digital Dealer - August 2019 - 3 Simple Ways to Communicate Better with Your Customers and Increase Sales
Digital Dealer - August 2019 - 43
Digital Dealer - August 2019 - 44
Digital Dealer - August 2019 - 45
Digital Dealer - August 2019 - The Push for Increased Fuel Economy Continues: How Can Fixed Ops Contribute?
Digital Dealer - August 2019 - 47
Digital Dealer - August 2019 - 48
Digital Dealer - August 2019 - Cover3
Digital Dealer - August 2019 - Cover4
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