Digital Dealer - September 2019 - 16

D E A L E R OP S & M ANAGEM ENT: Bu y/ Se ll Continued from pg. 14

to go direct-to-consumer as
Tesla has.
Here again, it is worth
pointing out that the stock
market reflects the best,
most-informed consensus

my, connected cars, electric
vehicles, and shared vehicles will significantly impact
the current business model,
as well as the added threats
of manufacturers attempting
CHART 5

Source: Kerrigan Advisors, Yahoo Finance

CHART 6

Source: Kerrigan Advisors, Yahoo Finance

CHART 7

Source: NADA

16

SEPTEMBER 2019

D I G I TA L D E A L E R . C O M

on the future earnings of
companies. Auto retail's
resurgent stock prices
indicate that the current
consensus is that disruptors are unlikely to impact
earnings anytime soon. The
challenges brought on by
technology are either too
far off, or too unknown, to
dampen stock prices. While
the stock market is not
perfect, it does represent
the best collective guess
on future earnings, and the
earnings outlook for dealers
today is stronger than it was
one year ago.
Last year, Kerrigan
Advisors was one of the few
voices predicting profitability in auto retail would
improve in 2019 irrespective
of SAAR. It turns out we
were right, despite all of the
negative industry chatter.
Dealers are very adaptive
to shifts in local market

conditions, can bring down
variable expense quickly
when required, and have
compelling, high-margin
alternative business lines.
In light of these factors,
good operators can and will
adjust to the current SAAR
and grow profits. 2019's
earnings performance
shows that is precisely what
dealers are doing.
RYAN KERRIGAN is

managing director of Kerrigan
Advisors, the leading buy/sell
advisor to auto dealers in the US.
Ryan oversees capital raising
and private equity/family office
investor relations, in addition
to transaction and consulting
work. He started his career at
McKinsey & Company as a
management consultant, advising Fortune 500 companies on
growth strategies, organizational
issues, and business valuation.
Ryan also has extensive experience in auto retail, having been
a general manager of his family's
dealership. EMAIL: ryan@
kerriganadvisors.com



http://www.DIGITALDEALER.COM

Digital Dealer - September 2019

Table of Contents for the Digital Edition of Digital Dealer - September 2019

Digital Dealer - September 2019
A Message from the Show Director
Rally Around Common Ground
Want to Build a Dealership Where People Want to Work?
Leading With Purpose
Auto Retail Comes Roaring Back in 2019
Off the Sidelines & in the Game
Is Improved Profitability
Interview with Danny Zaslavsky of Country Hill Motors
12 Content Tactics to Strengthen Your Digital Reputation
Digital Retailing: Part 1: What is Digital Retailing?
Marketing to Your “Personas” and Not Your Target Audience
Mastering Facebook’s New Ad Relevance Diagnostics
Keeping Techs AND Consumers Happy, While Remaining Profitable
Forecasting Fixed Ops Performance – It’s the Little Things
Profiles of Success
Are You Reaching the Older Consumer?
DD27 Recap
Digital Dealer - September 2019 - CT1
Digital Dealer - September 2019 - CT2
Digital Dealer - September 2019 - Digital Dealer - September 2019
Digital Dealer - September 2019 - Cover2
Digital Dealer - September 2019 - 1
Digital Dealer - September 2019 - A Message from the Show Director
Digital Dealer - September 2019 - 3
Digital Dealer - September 2019 - Rally Around Common Ground
Digital Dealer - September 2019 - 5
Digital Dealer - September 2019 - Want to Build a Dealership Where People Want to Work?
Digital Dealer - September 2019 - 7
Digital Dealer - September 2019 - 8
Digital Dealer - September 2019 - 9
Digital Dealer - September 2019 - Leading With Purpose
Digital Dealer - September 2019 - 11
Digital Dealer - September 2019 - Auto Retail Comes Roaring Back in 2019
Digital Dealer - September 2019 - 13
Digital Dealer - September 2019 - 14
Digital Dealer - September 2019 - 15
Digital Dealer - September 2019 - 16
Digital Dealer - September 2019 - 17
Digital Dealer - September 2019 - Off the Sidelines & in the Game
Digital Dealer - September 2019 - 19
Digital Dealer - September 2019 - Is Improved Profitability
Digital Dealer - September 2019 - 21
Digital Dealer - September 2019 - 22
Digital Dealer - September 2019 - 23
Digital Dealer - September 2019 - Interview with Danny Zaslavsky of Country Hill Motors
Digital Dealer - September 2019 - 25
Digital Dealer - September 2019 - 26
Digital Dealer - September 2019 - 27
Digital Dealer - September 2019 - 28
Digital Dealer - September 2019 - 29
Digital Dealer - September 2019 - DD27 Recap
Digital Dealer - September 2019 - 31
Digital Dealer - September 2019 - 32
Digital Dealer - September 2019 - 33
Digital Dealer - September 2019 - 12 Content Tactics to Strengthen Your Digital Reputation
Digital Dealer - September 2019 - 35
Digital Dealer - September 2019 - 36
Digital Dealer - September 2019 - 37
Digital Dealer - September 2019 - Digital Retailing: Part 1: What is Digital Retailing?
Digital Dealer - September 2019 - Marketing to Your “Personas” and Not Your Target Audience
Digital Dealer - September 2019 - 40
Digital Dealer - September 2019 - Mastering Facebook’s New Ad Relevance Diagnostics
Digital Dealer - September 2019 - 42
Digital Dealer - September 2019 - Keeping Techs AND Consumers Happy, While Remaining Profitable
Digital Dealer - September 2019 - 44
Digital Dealer - September 2019 - Forecasting Fixed Ops Performance – It’s the Little Things
Digital Dealer - September 2019 - 46
Digital Dealer - September 2019 - Profiles of Success
Digital Dealer - September 2019 - Are You Reaching the Older Consumer?
Digital Dealer - September 2019 - Cover3
Digital Dealer - September 2019 - Cover4
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