Digital Dealer - September 2019 - 30

Keynote Speaker Stefan Olander
former vice president of Global
Digital Innovation for Nike

DI GITA L

D E ALER

27

RE CAP

BY SHAUN RAINES

IT WAS 105 DEGREES when I
landed in fabulously hot Las Vegas,
and in the spirit of honesty, I flew in
from Dallas where it was 104. No big
deal. From the familiar airport taxi
line to the unfamiliar Mandalay Bay, I
was excited about Digital Dealer's new
location. Check-in was smooth, Mandalay Bay staff were polite, professional, and accommodating. I arrived on
Sunday in time to get registered early,
but finding the conference location was
a little challenging, but turns out, I was
so early the signage had not yet been
placed, which made things much easier
the following day.

30

SEPTEMBER 2019

EASY TO LEARN

Our industry needs experienced,
subject matter experts who are willing
to share their knowledge. Fortunately,
Digital Dealer draws top speakers who
cover all aspects of the automotive
business. Digital Dealer's commitment
to industry education makes it easy
for conference attendees to stay on
top of the many methodologies and
technologies making a difference for
dealerships today. An array of highly sought-after automotive industry
leaders, as well as some out of industry experts, each offered their unique
perspective, sparking fresh ideas for

D I G I TA L D E A L E R . C O M

the well over 1,000 dealers/managers
at the show.
From Monday to Wednesday, the
session rooms were packed with
automotive professionals eager to
learn from both keynote and breakout
speakers.
Day one included more than 45
sessions, covering popular topics like
digital retailing, SEO, BDC, fixed ops
marketing, and increasing leads and
sales with intelligent trade-in tools.
In between popular breakout sessions
from established experts like Bill
Playford, Brent Wees, Kevin Frye, Jody
DeVere, and others, Stefan Olander

PHOTOGRAPHY BY JACOB KEPLER

xxxxxx



http://www.DIGITALDEALER.COM

Digital Dealer - September 2019

Table of Contents for the Digital Edition of Digital Dealer - September 2019

Digital Dealer - September 2019
A Message from the Show Director
Rally Around Common Ground
Want to Build a Dealership Where People Want to Work?
Leading With Purpose
Auto Retail Comes Roaring Back in 2019
Off the Sidelines & in the Game
Is Improved Profitability
Interview with Danny Zaslavsky of Country Hill Motors
12 Content Tactics to Strengthen Your Digital Reputation
Digital Retailing: Part 1: What is Digital Retailing?
Marketing to Your “Personas” and Not Your Target Audience
Mastering Facebook’s New Ad Relevance Diagnostics
Keeping Techs AND Consumers Happy, While Remaining Profitable
Forecasting Fixed Ops Performance – It’s the Little Things
Profiles of Success
Are You Reaching the Older Consumer?
DD27 Recap
Digital Dealer - September 2019 - CT1
Digital Dealer - September 2019 - CT2
Digital Dealer - September 2019 - Digital Dealer - September 2019
Digital Dealer - September 2019 - Cover2
Digital Dealer - September 2019 - 1
Digital Dealer - September 2019 - A Message from the Show Director
Digital Dealer - September 2019 - 3
Digital Dealer - September 2019 - Rally Around Common Ground
Digital Dealer - September 2019 - 5
Digital Dealer - September 2019 - Want to Build a Dealership Where People Want to Work?
Digital Dealer - September 2019 - 7
Digital Dealer - September 2019 - 8
Digital Dealer - September 2019 - 9
Digital Dealer - September 2019 - Leading With Purpose
Digital Dealer - September 2019 - 11
Digital Dealer - September 2019 - Auto Retail Comes Roaring Back in 2019
Digital Dealer - September 2019 - 13
Digital Dealer - September 2019 - 14
Digital Dealer - September 2019 - 15
Digital Dealer - September 2019 - 16
Digital Dealer - September 2019 - 17
Digital Dealer - September 2019 - Off the Sidelines & in the Game
Digital Dealer - September 2019 - 19
Digital Dealer - September 2019 - Is Improved Profitability
Digital Dealer - September 2019 - 21
Digital Dealer - September 2019 - 22
Digital Dealer - September 2019 - 23
Digital Dealer - September 2019 - Interview with Danny Zaslavsky of Country Hill Motors
Digital Dealer - September 2019 - 25
Digital Dealer - September 2019 - 26
Digital Dealer - September 2019 - 27
Digital Dealer - September 2019 - 28
Digital Dealer - September 2019 - 29
Digital Dealer - September 2019 - DD27 Recap
Digital Dealer - September 2019 - 31
Digital Dealer - September 2019 - 32
Digital Dealer - September 2019 - 33
Digital Dealer - September 2019 - 12 Content Tactics to Strengthen Your Digital Reputation
Digital Dealer - September 2019 - 35
Digital Dealer - September 2019 - 36
Digital Dealer - September 2019 - 37
Digital Dealer - September 2019 - Digital Retailing: Part 1: What is Digital Retailing?
Digital Dealer - September 2019 - Marketing to Your “Personas” and Not Your Target Audience
Digital Dealer - September 2019 - 40
Digital Dealer - September 2019 - Mastering Facebook’s New Ad Relevance Diagnostics
Digital Dealer - September 2019 - 42
Digital Dealer - September 2019 - Keeping Techs AND Consumers Happy, While Remaining Profitable
Digital Dealer - September 2019 - 44
Digital Dealer - September 2019 - Forecasting Fixed Ops Performance – It’s the Little Things
Digital Dealer - September 2019 - 46
Digital Dealer - September 2019 - Profiles of Success
Digital Dealer - September 2019 - Are You Reaching the Older Consumer?
Digital Dealer - September 2019 - Cover3
Digital Dealer - September 2019 - Cover4
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