Digital Dealer - September 2019 - 34
M A R K E T ING & ADVERT ISING: So cia l Medi a
By Kathi Kruse
Founder,
Kruse Control Inc.
12 Content Tactics
to Strengthen Your
Digital Reputation
Do you have a plan to
increase business? Not
something that's been
floating around in your head
but a tangible, written
strategy to engage more
customers? Remarkably,
most dealers don't have a
written marketing plan.
Many don't bother reviewing
their analytics to determine
the best path forward.
With so many tactics
thrown around, it's difficult
to know where to focus for
best results, which is why a
written content strategy is
vital to digital marketing. It
encompasses everything,
including online reviews
and improves your chances
of reaching your business
goals.
If you build a winning
strategy, with an arsenal of
proven tactics, the outcome
often leads to exponential business growth. I've
compiled a list of the most
powerful tactics available
to dealers who want to engage more customers (and
thereby sell and service
more cars).
1. CREATE VALUE
WITH "FRICTIONLESS"
CONTENT
Most of us would agree
that burning calories is
good, right?
Not so much with website
visitors. When a dealer's
site is cluttered, has too
much text or it's outdated,
the message gets lost.
People visit your website
looking for answers, and if
they have to burn too many
calories to find them, they'll
click away to your competitor.
2. LEVERAGE SOCIAL
MEDIA TO ENGAGE
MORE CUSTOMERS
IF YOU BUILD A WINNING STRATEGY,
WITH AN ARSENAL OF PROVEN TACTICS,
THE OUTCOME OFTEN LEADS TO
EXPONENTIAL BUSINESS GROWTH."
34
SEPTEMBER 2019
D I G I TA L D E A L E R . C O M
Social media is ideal for
engaging prospects, current
customers, and repeat
customers.
However, in 2019, social
media requires many forms
of investment, most notably,
human resources. You'll
need to manage your online
community and of course
possess the requisite skills
to engage them.
68 percent of Americans use Facebook (and
74 percent of those use it
daily)
63 percent of Instagram users use the app
every day
It's clear that social media
is the channel to identify,
develop, and nurture leads
http://www.DIGITALDEALER.COM
Digital Dealer - September 2019
Table of Contents for the Digital Edition of Digital Dealer - September 2019
Digital Dealer - September 2019
A Message from the Show Director
Rally Around Common Ground
Want to Build a Dealership Where People Want to Work?
Leading With Purpose
Auto Retail Comes Roaring Back in 2019
Off the Sidelines & in the Game
Is Improved Profitability
Interview with Danny Zaslavsky of Country Hill Motors
12 Content Tactics to Strengthen Your Digital Reputation
Digital Retailing: Part 1: What is Digital Retailing?
Marketing to Your “Personas” and Not Your Target Audience
Mastering Facebook’s New Ad Relevance Diagnostics
Keeping Techs AND Consumers Happy, While Remaining Profitable
Forecasting Fixed Ops Performance – It’s the Little Things
Profiles of Success
Are You Reaching the Older Consumer?
DD27 Recap
Digital Dealer - September 2019 - CT1
Digital Dealer - September 2019 - CT2
Digital Dealer - September 2019 - Digital Dealer - September 2019
Digital Dealer - September 2019 - Cover2
Digital Dealer - September 2019 - 1
Digital Dealer - September 2019 - A Message from the Show Director
Digital Dealer - September 2019 - 3
Digital Dealer - September 2019 - Rally Around Common Ground
Digital Dealer - September 2019 - 5
Digital Dealer - September 2019 - Want to Build a Dealership Where People Want to Work?
Digital Dealer - September 2019 - 7
Digital Dealer - September 2019 - 8
Digital Dealer - September 2019 - 9
Digital Dealer - September 2019 - Leading With Purpose
Digital Dealer - September 2019 - 11
Digital Dealer - September 2019 - Auto Retail Comes Roaring Back in 2019
Digital Dealer - September 2019 - 13
Digital Dealer - September 2019 - 14
Digital Dealer - September 2019 - 15
Digital Dealer - September 2019 - 16
Digital Dealer - September 2019 - 17
Digital Dealer - September 2019 - Off the Sidelines & in the Game
Digital Dealer - September 2019 - 19
Digital Dealer - September 2019 - Is Improved Profitability
Digital Dealer - September 2019 - 21
Digital Dealer - September 2019 - 22
Digital Dealer - September 2019 - 23
Digital Dealer - September 2019 - Interview with Danny Zaslavsky of Country Hill Motors
Digital Dealer - September 2019 - 25
Digital Dealer - September 2019 - 26
Digital Dealer - September 2019 - 27
Digital Dealer - September 2019 - 28
Digital Dealer - September 2019 - 29
Digital Dealer - September 2019 - DD27 Recap
Digital Dealer - September 2019 - 31
Digital Dealer - September 2019 - 32
Digital Dealer - September 2019 - 33
Digital Dealer - September 2019 - 12 Content Tactics to Strengthen Your Digital Reputation
Digital Dealer - September 2019 - 35
Digital Dealer - September 2019 - 36
Digital Dealer - September 2019 - 37
Digital Dealer - September 2019 - Digital Retailing: Part 1: What is Digital Retailing?
Digital Dealer - September 2019 - Marketing to Your “Personas” and Not Your Target Audience
Digital Dealer - September 2019 - 40
Digital Dealer - September 2019 - Mastering Facebook’s New Ad Relevance Diagnostics
Digital Dealer - September 2019 - 42
Digital Dealer - September 2019 - Keeping Techs AND Consumers Happy, While Remaining Profitable
Digital Dealer - September 2019 - 44
Digital Dealer - September 2019 - Forecasting Fixed Ops Performance – It’s the Little Things
Digital Dealer - September 2019 - 46
Digital Dealer - September 2019 - Profiles of Success
Digital Dealer - September 2019 - Are You Reaching the Older Consumer?
Digital Dealer - September 2019 - Cover3
Digital Dealer - September 2019 - Cover4
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