Digital Dealer - October 2019 - 2

From the
Show Director

Dear Readers,
This month, we're pleased to feature an interview with Monument Chevrolet,
a family-owned and operated store in Pasadena, Texas, under the leadership
of company president W. Carroll Smith.
Carroll started in the automotive business in 1965, working at General Truck
in Nashville, Tennessee. During high school and college, he worked for
General Truck in Memphis and Timmers Chevrolet in Atlanta.
From March 2000 to January 2017, Carroll represented South Texas's franchised new-car dealers on the NADA board of directors. He was recognized
for contributions to the local community, having served as chairman of the
Salvation Army and the YMCA, and especially, for his efforts in supporting
public education.
In the interview on page 24, Carroll discusses how to survive as a single
roof-top store in a competitive market and reveals his secret to solving
the vehicle technician shortage.
We want to hear from you! If you would like to tell your story
and share your insight, please consider:
„ Becoming a Speaker.

Submit topic ideas here: DigitalDealer.com/Speak
„ Writing for Dealer Magazine.

Submit articles here: DigitalDealer.com/Magazine/Editorial-Submissions/
„ Featuring Your Dealership in a Cover Story.

Nominate yourself or your dealer principal / GM by emailing:
Speak@DigitalDealer.com
„ Recommending Topics/Sharing Feedback.

Email: Speak@DigitalDealer.com
Lastly, a reminder to visit DigitalDealer.com/Conference for the
latest details and updates on Digital Dealer 28 Conference & Expo
(April 6-8, 2020 in Orlando, FL)!
Sincerely,

Matthew Ramirez
Show Director, Digital Dealer
Matthew.Ramirez@DigitalDealer.com

2

OCTOBER 2019

D I G I TA L D E A L E R . C O M


http://www.DigitalDealer.com/Speak http://www.DigitalDealer.com/Magazine/Editorial-Submissions/ http://www.DigitalDealer.com/Conference http://www.DIGITALDEALER.COM

Digital Dealer - October 2019

Table of Contents for the Digital Edition of Digital Dealer - October 2019

Digital Dealer - October 2019
A Message from the Show Director
Stop This Leadership Foolishness
Build & Develop the Right Team — Your Success Depends on It
Evolution Revolution: A Word to Successors
Could You Use Another 1 percent in Net Profits This Year?
Budget – We Don’t Need No Stinkin’ Budget
DMS Conversion: Careful Planning & Management Are Essential
Interview with Monument Chevrolet
Digital Retailing Online Experience Versus In-Store Experience
10 Social Media Tips for Salespeople
Defining Your Advertising Target Is Your Best Brand Strategy
4 Secrets for Google My Business Success
How to Know if Your SEO Investment Is Paying Off
“Look, it’s not Rocket Science” By Anthony J. TaCito
A Balanced Approach to Customer Experience
The Power of Words
Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - CT1
Digital Dealer - October 2019 - CT2
Digital Dealer - October 2019 - Digital Dealer - October 2019
Digital Dealer - October 2019 - Cover2
Digital Dealer - October 2019 - 1
Digital Dealer - October 2019 - A Message from the Show Director
Digital Dealer - October 2019 - 3
Digital Dealer - October 2019 - Stop This Leadership Foolishness
Digital Dealer - October 2019 - 5
Digital Dealer - October 2019 - Build & Develop the Right Team — Your Success Depends on It
Digital Dealer - October 2019 - 7
Digital Dealer - October 2019 - 8
Digital Dealer - October 2019 - 9
Digital Dealer - October 2019 - Evolution Revolution: A Word to Successors
Digital Dealer - October 2019 - 11
Digital Dealer - October 2019 - 12
Digital Dealer - October 2019 - 13
Digital Dealer - October 2019 - Could You Use Another 1 percent in Net Profits This Year?
Digital Dealer - October 2019 - 15
Digital Dealer - October 2019 - 16
Digital Dealer - October 2019 - 17
Digital Dealer - October 2019 - Budget – We Don’t Need No Stinkin’ Budget
Digital Dealer - October 2019 - 19
Digital Dealer - October 2019 - DMS Conversion: Careful Planning & Management Are Essential
Digital Dealer - October 2019 - 21
Digital Dealer - October 2019 - 22
Digital Dealer - October 2019 - 23
Digital Dealer - October 2019 - Interview with Monument Chevrolet
Digital Dealer - October 2019 - 25
Digital Dealer - October 2019 - 26
Digital Dealer - October 2019 - 27
Digital Dealer - October 2019 - 28
Digital Dealer - October 2019 - 29
Digital Dealer - October 2019 - 30
Digital Dealer - October 2019 - Digital Retailing Online Experience Versus In-Store Experience
Digital Dealer - October 2019 - 10 Social Media Tips for Salespeople
Digital Dealer - October 2019 - 33
Digital Dealer - October 2019 - Defining Your Advertising Target Is Your Best Brand Strategy
Digital Dealer - October 2019 - 35
Digital Dealer - October 2019 - 4 Secrets for Google My Business Success
Digital Dealer - October 2019 - How to Know if Your SEO Investment Is Paying Off
Digital Dealer - October 2019 - 38
Digital Dealer - October 2019 - 39
Digital Dealer - October 2019 - “Look, it’s not Rocket Science” By Anthony J. TaCito
Digital Dealer - October 2019 - 41
Digital Dealer - October 2019 - A Balanced Approach to Customer Experience
Digital Dealer - October 2019 - 43
Digital Dealer - October 2019 - The Power of Words
Digital Dealer - October 2019 - 45
Digital Dealer - October 2019 - Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - 47
Digital Dealer - October 2019 - 48
Digital Dealer - October 2019 - Cover3
Digital Dealer - October 2019 - Cover4
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