Digital Dealer - October 2019 - 40

M A R K E T ING & ADVERT ISING: Tr a d itio nal

By Anthony J. TaCito
Founder and CEO,
TaCito Direct

"Look, It's Not
Rocket Science"
A good friend of mine
who now happens to be
the top executive and
president of a major
automotive group, overseeing the operations of more
than 50 dealerships, has a
saying that he uses quite
often. We had several
conversations over the
years about the intricacies
of selling cars, inventory

management, managing
teams, advertising and
marketing, the industry
climate, etc., and one of the
comments he always finds
a way to inject into the
conversation is, "Look, it's
not rocket science."
The phrase should be
thought about by anyone
engaged in the task of retail
automotive advertising and/

or marketing in today's
complex environment.
As a perpetual student of
automotive marketing, I am
continuously amazed as to
the plethora of information
available on digital marketing for auto dealers. Studies
show that dealers are now
directing no less than 50
percent to as much as 90
percent of their total ad

DIRECT MAIL WAS THE MOST
EFFECTIVE FORM OF TRADITIONAL
ADVERTISING EMPLOYED BY AUTO
DEALERS TODAY."
40

OCTOBER 2019

D I G I TA L D E A L E R . C O M

budgets to digital marketing
initiatives.
Experts everywhere
have recommendations
and commentary on data
algorithm technology,
predictive analytics, touch
points, retargeting, SEO,
SEM, SMS, and on and
on. You can read and learn
about such strategies as
utilizing "propensity to buy"
scores, google ad words,
"Google's Quality Score"
of paid search, the efficacy
of CRM for social media,
Search Engine Results
Pages (SERPs), keywords,
meta tags, impressions,
clicks, average position,
conversions, just to name
just a few.
Dealers, GMs, and
marketing teams can learn
about digital attribution,
content production, search
volume and search intent,
and of course you should
become familiar with
high-value pages on your
website, search results
pages, and VDP's. There
are also SEO tactics that
are important considerations such as page speed,
reduced bounce rates, and
increased opportunities for
conversions. You are probably immersed in analyzing
Search Console Data
totaling millions of queries
seeking out more insight
into short-tail queries and
intent qualifiers. Are you
tired yet?
If not, we haven't even
mentioned site metadata
and content, and relevant landing pages. You
know that you should be
producing content around
long-tail searches where



http://www.DIGITALDEALER.COM

Digital Dealer - October 2019

Table of Contents for the Digital Edition of Digital Dealer - October 2019

Digital Dealer - October 2019
A Message from the Show Director
Stop This Leadership Foolishness
Build & Develop the Right Team — Your Success Depends on It
Evolution Revolution: A Word to Successors
Could You Use Another 1 percent in Net Profits This Year?
Budget – We Don’t Need No Stinkin’ Budget
DMS Conversion: Careful Planning & Management Are Essential
Interview with Monument Chevrolet
Digital Retailing Online Experience Versus In-Store Experience
10 Social Media Tips for Salespeople
Defining Your Advertising Target Is Your Best Brand Strategy
4 Secrets for Google My Business Success
How to Know if Your SEO Investment Is Paying Off
“Look, it’s not Rocket Science” By Anthony J. TaCito
A Balanced Approach to Customer Experience
The Power of Words
Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - CT1
Digital Dealer - October 2019 - CT2
Digital Dealer - October 2019 - Digital Dealer - October 2019
Digital Dealer - October 2019 - Cover2
Digital Dealer - October 2019 - 1
Digital Dealer - October 2019 - A Message from the Show Director
Digital Dealer - October 2019 - 3
Digital Dealer - October 2019 - Stop This Leadership Foolishness
Digital Dealer - October 2019 - 5
Digital Dealer - October 2019 - Build & Develop the Right Team — Your Success Depends on It
Digital Dealer - October 2019 - 7
Digital Dealer - October 2019 - 8
Digital Dealer - October 2019 - 9
Digital Dealer - October 2019 - Evolution Revolution: A Word to Successors
Digital Dealer - October 2019 - 11
Digital Dealer - October 2019 - 12
Digital Dealer - October 2019 - 13
Digital Dealer - October 2019 - Could You Use Another 1 percent in Net Profits This Year?
Digital Dealer - October 2019 - 15
Digital Dealer - October 2019 - 16
Digital Dealer - October 2019 - 17
Digital Dealer - October 2019 - Budget – We Don’t Need No Stinkin’ Budget
Digital Dealer - October 2019 - 19
Digital Dealer - October 2019 - DMS Conversion: Careful Planning & Management Are Essential
Digital Dealer - October 2019 - 21
Digital Dealer - October 2019 - 22
Digital Dealer - October 2019 - 23
Digital Dealer - October 2019 - Interview with Monument Chevrolet
Digital Dealer - October 2019 - 25
Digital Dealer - October 2019 - 26
Digital Dealer - October 2019 - 27
Digital Dealer - October 2019 - 28
Digital Dealer - October 2019 - 29
Digital Dealer - October 2019 - 30
Digital Dealer - October 2019 - Digital Retailing Online Experience Versus In-Store Experience
Digital Dealer - October 2019 - 10 Social Media Tips for Salespeople
Digital Dealer - October 2019 - 33
Digital Dealer - October 2019 - Defining Your Advertising Target Is Your Best Brand Strategy
Digital Dealer - October 2019 - 35
Digital Dealer - October 2019 - 4 Secrets for Google My Business Success
Digital Dealer - October 2019 - How to Know if Your SEO Investment Is Paying Off
Digital Dealer - October 2019 - 38
Digital Dealer - October 2019 - 39
Digital Dealer - October 2019 - “Look, it’s not Rocket Science” By Anthony J. TaCito
Digital Dealer - October 2019 - 41
Digital Dealer - October 2019 - A Balanced Approach to Customer Experience
Digital Dealer - October 2019 - 43
Digital Dealer - October 2019 - The Power of Words
Digital Dealer - October 2019 - 45
Digital Dealer - October 2019 - Value Is Important… So Are You Charging Too Much?
Digital Dealer - October 2019 - 47
Digital Dealer - October 2019 - 48
Digital Dealer - October 2019 - Cover3
Digital Dealer - October 2019 - Cover4
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