OCTOBER 2019, VOL. 26 NO. 10 DIGITALDEALER.COM LEADERSHIP Build & Develop the Right Team -Your Success Depends on It Pg. 6 DIGITALRETAILING Online VS. In-Store Experience Pg. 31 SEO/SEM 4 Secrets for Google My Business Success Pg. 36 SALES The Power of Words AD Pg. 44 FIXED OPS Value Matters Pg. 46 COVER STORY: W. CARROLL SMITH MONUMENT CHEVROLET Pg. 24http://www.DIGITALDEALER.COM