Digital Dealer - November 2019 - 21

PHOTOGRAPHY BY CHRISTOPHER APPOLDT PHOTOGRAPHY

Riverhead Chrysler Dodge Jeep Ram is a familyowned and operated business on Long Island, New
York, started by Tony Strollo, Jr. in 1976. Two of his
children, TJ Strollo and Jane Millman, joined the
family business about 20 years ago. The dealership
is enjoying rapid growth and will be expanding into a
new facility in 2019.
Jane is the secretary-treasurer at Riverhead
Chrysler Dodge Jeep Ram. She graduated from
Plattsburgh State University, in Plattsburgh, N.Y.,
with a bachelor's degree in business marketing.
After graduation, she moved to New York City to
work in telecommunications. Jane eventually found
her way back to the family business and started on
the showroom floor selling cars. Around 2000, she
was promoted into her first management position
at the store. In June of 2019, Jane was sworn in as
the GNYADA chairperson, making history as one of
three women dealers holding leadership positions in
the association.
In the following conversation, Jane shares her
thoughts on the biggest challenges facing dealers,
why she believes retail automotive is a great career
choice for women, and how to best address the
industry's service technician shortage.
DEALER MAGAZINE: As the new
chairperson of the Greater New York
Automobile Dealers Association
(GNYADA), what would you like to see the
organization focus on during your tenure?
JANE: Clearly, education has always
been and will continue to be a huge priority
for the industry. We're currently facing a
shortage of technicians, which is only going

to get worse in the years ahead, unless we
address the problem. One of my priorities is
to focus on reducing this service technician
shortage.
DEALER MAGAZINE: How do you plan
to meet this challenge?
JANE: One of the ways we're addressing
it is through the efforts of our association
Continued on pg. 22

D I G I TA L D E A L E R . C O M

NOVEMBER 2019

21



http://www.DIGITALDEALER.COM

Digital Dealer - November 2019

Table of Contents for the Digital Edition of Digital Dealer - November 2019

Digital Dealer - November 2019
Become an Accredited Leader
Happy and Harmonious Holidays – are Possible!
Are You Ready for 2020?
2019: Another Strong Year for Buy/Sell Activity and Valuations
What’s Your Post-Warranty Service Retention Strategy?
What’s Your Post-Warranty Service Retention Strategy?
Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Introducing Our 2020 Theme: Defy Gravity
Remove Friction in your Media Mix to Drive Profitability
Connected Cars – Whose Data is it Anyway?
Consistent Communication Strategy
Marketing That’s Moving the Metal
Google My Business: Your Secret Weapon to Boost Sales
Digital Retailing Part 3: Digital Influence
Tatton Manning: A True Patriot!
5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - Digital Dealer - November 2019
Digital Dealer - November 2019 - Cover2
Digital Dealer - November 2019 - 1
Digital Dealer - November 2019 - Become an Accredited Leader
Digital Dealer - November 2019 - 3
Digital Dealer - November 2019 - 4
Digital Dealer - November 2019 - 5
Digital Dealer - November 2019 - Happy and Harmonious Holidays – are Possible!
Digital Dealer - November 2019 - 7
Digital Dealer - November 2019 - Are You Ready for 2020?
Digital Dealer - November 2019 - 9
Digital Dealer - November 2019 - 2019: Another Strong Year for Buy/Sell Activity and Valuations
Digital Dealer - November 2019 - 11
Digital Dealer - November 2019 - 12
Digital Dealer - November 2019 - 13
Digital Dealer - November 2019 - 14
Digital Dealer - November 2019 - 15
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 17
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 19
Digital Dealer - November 2019 - Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Digital Dealer - November 2019 - 21
Digital Dealer - November 2019 - 22
Digital Dealer - November 2019 - 23
Digital Dealer - November 2019 - 24
Digital Dealer - November 2019 - 25
Digital Dealer - November 2019 - Remove Friction in your Media Mix to Drive Profitability
Digital Dealer - November 2019 - 27
Digital Dealer - November 2019 - Connected Cars – Whose Data is it Anyway?
Digital Dealer - November 2019 - 29
Digital Dealer - November 2019 - Consistent Communication Strategy
Digital Dealer - November 2019 - 31
Digital Dealer - November 2019 - Marketing That’s Moving the Metal
Digital Dealer - November 2019 - 33
Digital Dealer - November 2019 - Google My Business: Your Secret Weapon to Boost Sales
Digital Dealer - November 2019 - 35
Digital Dealer - November 2019 - 36
Digital Dealer - November 2019 - Digital Retailing Part 3: Digital Influence
Digital Dealer - November 2019 - 38
Digital Dealer - November 2019 - 39
Digital Dealer - November 2019 - 40
Digital Dealer - November 2019 - 41
Digital Dealer - November 2019 - 42
Digital Dealer - November 2019 - 43
Digital Dealer - November 2019 - Tatton Manning: A True Patriot!
Digital Dealer - November 2019 - 45
Digital Dealer - November 2019 - 5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - 47
Digital Dealer - November 2019 - 48
Digital Dealer - November 2019 - Cover3
Digital Dealer - November 2019 - Cover4
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