Digital Dealer - November 2019 - 29

The natural and most
common-sense answer is
that the vehicle owner does.
However, is that true? According to the U.S. Vehicle
Data Access Coalition, it
may not be. Access to this
information by the vehicle
owner is often hidden behind technology barriers or
technology hardware (such
as the vehicle's on-board
diagnostics). In my opinion, just as the owner of a
cellphone should own the
data inside it, they should
also own any data that is
collected - and transmitted -
by their vehicle.

Currently, legislation is
before Congress that, if
passed, will make ownership and access to any
vehicle's data entirely up
to the owner. Once the bill
is approved, owners will
be able to securely access
and control the data directly
through their car within a
secured interface. They will
dictate what information is
collected and transmitted to
any third party.
As is the case with any
personal consumer data and
information, the data collected by vehicles about their
owners should be protected.

Most consumers would
be concerned should they
learn how cellphone carriers
are hijacking that data.
And, many were angered
when they did discover this
to be the case. However,
currently, thinking about
their vehicles in this way is
too new for the majority of
consumers to care.
However, with 70M+ cars
produced each year; and all
the new smart, connected
technology that is installed;
the day will come when our
vehicles collect just as much
data - if not more - than our
cellphones. So that is why

D I G I TA L D E A L E R . C O M

we need to pay attention.
A whole other issue is the
cybersecurity aspect. The
software in cars is replicated. They all have the same
flaws. Across hundreds of
thousands or millions of
units. But that is fodder for a
future blog. So, stay tuned!
DAN BERES oversees
Enterprise Services for Recall
Masters, which includes OEM
and strategic partnerships. Dan
has 20 years of experience
selling and managing technology/
marketing solutions in the auto
industry. Dan held position of
EVP and seven-year managing
partner of MyCustomerData in
Aliso Viejo, CA.

NOVEMBER 2019

29


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Digital Dealer - November 2019

Table of Contents for the Digital Edition of Digital Dealer - November 2019

Digital Dealer - November 2019
Become an Accredited Leader
Happy and Harmonious Holidays – are Possible!
Are You Ready for 2020?
2019: Another Strong Year for Buy/Sell Activity and Valuations
What’s Your Post-Warranty Service Retention Strategy?
What’s Your Post-Warranty Service Retention Strategy?
Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Introducing Our 2020 Theme: Defy Gravity
Remove Friction in your Media Mix to Drive Profitability
Connected Cars – Whose Data is it Anyway?
Consistent Communication Strategy
Marketing That’s Moving the Metal
Google My Business: Your Secret Weapon to Boost Sales
Digital Retailing Part 3: Digital Influence
Tatton Manning: A True Patriot!
5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - Digital Dealer - November 2019
Digital Dealer - November 2019 - Cover2
Digital Dealer - November 2019 - 1
Digital Dealer - November 2019 - Become an Accredited Leader
Digital Dealer - November 2019 - 3
Digital Dealer - November 2019 - 4
Digital Dealer - November 2019 - 5
Digital Dealer - November 2019 - Happy and Harmonious Holidays – are Possible!
Digital Dealer - November 2019 - 7
Digital Dealer - November 2019 - Are You Ready for 2020?
Digital Dealer - November 2019 - 9
Digital Dealer - November 2019 - 2019: Another Strong Year for Buy/Sell Activity and Valuations
Digital Dealer - November 2019 - 11
Digital Dealer - November 2019 - 12
Digital Dealer - November 2019 - 13
Digital Dealer - November 2019 - 14
Digital Dealer - November 2019 - 15
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 17
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 19
Digital Dealer - November 2019 - Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Digital Dealer - November 2019 - 21
Digital Dealer - November 2019 - 22
Digital Dealer - November 2019 - 23
Digital Dealer - November 2019 - 24
Digital Dealer - November 2019 - 25
Digital Dealer - November 2019 - Remove Friction in your Media Mix to Drive Profitability
Digital Dealer - November 2019 - 27
Digital Dealer - November 2019 - Connected Cars – Whose Data is it Anyway?
Digital Dealer - November 2019 - 29
Digital Dealer - November 2019 - Consistent Communication Strategy
Digital Dealer - November 2019 - 31
Digital Dealer - November 2019 - Marketing That’s Moving the Metal
Digital Dealer - November 2019 - 33
Digital Dealer - November 2019 - Google My Business: Your Secret Weapon to Boost Sales
Digital Dealer - November 2019 - 35
Digital Dealer - November 2019 - 36
Digital Dealer - November 2019 - Digital Retailing Part 3: Digital Influence
Digital Dealer - November 2019 - 38
Digital Dealer - November 2019 - 39
Digital Dealer - November 2019 - 40
Digital Dealer - November 2019 - 41
Digital Dealer - November 2019 - 42
Digital Dealer - November 2019 - 43
Digital Dealer - November 2019 - Tatton Manning: A True Patriot!
Digital Dealer - November 2019 - 45
Digital Dealer - November 2019 - 5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - 47
Digital Dealer - November 2019 - 48
Digital Dealer - November 2019 - Cover3
Digital Dealer - November 2019 - Cover4
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