Digital Dealer - November 2019 - 34

M A R K E T ING & AD VE RT IS IN G: SE O

By Kathi Kruse
Founder,
Kruse Control Inc.

Google My
Business: Your
Secret Weapon
to Boost Sales
If I told you there was a
simple and cost-effective way to make your
business more discoverable
both online and in real life,
would you like to know
about it? Well there is! It's
called Google My Business.
WHAT IS GOOGLE MY
BUSINESS?

Google My Business
(commonly known as GMB,

and formerly known as
Google Local and Google
Places) is a free, simpleto-use tool that allows

businesses with physical locations to manage how they
appear in Google Search,
and its growing portfolio of

THEY ATTRIBUTE
THEIR 'NUMBER ONE
IN MARKET' STATUS TO
THE AWESOME USE OF
GOOGLE MY BUSINESS."

utilities.
If you haven't set yours
up yet, now would be a
good time!
The key difference
between Google My Business profiles and other
directories is that your
Google business listing
can be optimized with
incredibly detailed information that can be output
by Google into a variety
of very important places
with high online visibility.
Places such as:
GOOGLE KNOWLEDGE
GRAPH

The box containing business information that appears in the top-right hand
corner of Google search
results on desktop, and
near the top on mobile,
when someone searches
for your business name.
(See Chart 1)
GOOGLE LOCAL PACK

The three Google listings that appear beneath
the map when someone
searches for businesses
in or around a particular
location (e.g. 'Audi dealer
Los Angeles'). (See Chart
2)
GOOGLE MAPS

The long-trusted app
that's used to get directions and discover
businesses and locations,
available on mostly every
device, mobile or desktop.
(See Chart 3)
"Your GMB profile is
the least expensive, most
effective way to find new
customers today," says
Craig Darling, owner of
Google Tools Academy
and The Visibility Institute.
Craig (like me) is an auto
34

NOVEMBER 2019

D I G I TA L D E A L E R . C O M



http://www.DIGITALDEALER.COM

Digital Dealer - November 2019

Table of Contents for the Digital Edition of Digital Dealer - November 2019

Digital Dealer - November 2019
Become an Accredited Leader
Happy and Harmonious Holidays – are Possible!
Are You Ready for 2020?
2019: Another Strong Year for Buy/Sell Activity and Valuations
What’s Your Post-Warranty Service Retention Strategy?
What’s Your Post-Warranty Service Retention Strategy?
Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Introducing Our 2020 Theme: Defy Gravity
Remove Friction in your Media Mix to Drive Profitability
Connected Cars – Whose Data is it Anyway?
Consistent Communication Strategy
Marketing That’s Moving the Metal
Google My Business: Your Secret Weapon to Boost Sales
Digital Retailing Part 3: Digital Influence
Tatton Manning: A True Patriot!
5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - Digital Dealer - November 2019
Digital Dealer - November 2019 - Cover2
Digital Dealer - November 2019 - 1
Digital Dealer - November 2019 - Become an Accredited Leader
Digital Dealer - November 2019 - 3
Digital Dealer - November 2019 - 4
Digital Dealer - November 2019 - 5
Digital Dealer - November 2019 - Happy and Harmonious Holidays – are Possible!
Digital Dealer - November 2019 - 7
Digital Dealer - November 2019 - Are You Ready for 2020?
Digital Dealer - November 2019 - 9
Digital Dealer - November 2019 - 2019: Another Strong Year for Buy/Sell Activity and Valuations
Digital Dealer - November 2019 - 11
Digital Dealer - November 2019 - 12
Digital Dealer - November 2019 - 13
Digital Dealer - November 2019 - 14
Digital Dealer - November 2019 - 15
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 17
Digital Dealer - November 2019 - What’s Your Post-Warranty Service Retention Strategy?
Digital Dealer - November 2019 - 19
Digital Dealer - November 2019 - Interview with Jane Millman of Riverhead Chrysler Dodge Jeep Ram
Digital Dealer - November 2019 - 21
Digital Dealer - November 2019 - 22
Digital Dealer - November 2019 - 23
Digital Dealer - November 2019 - 24
Digital Dealer - November 2019 - 25
Digital Dealer - November 2019 - Remove Friction in your Media Mix to Drive Profitability
Digital Dealer - November 2019 - 27
Digital Dealer - November 2019 - Connected Cars – Whose Data is it Anyway?
Digital Dealer - November 2019 - 29
Digital Dealer - November 2019 - Consistent Communication Strategy
Digital Dealer - November 2019 - 31
Digital Dealer - November 2019 - Marketing That’s Moving the Metal
Digital Dealer - November 2019 - 33
Digital Dealer - November 2019 - Google My Business: Your Secret Weapon to Boost Sales
Digital Dealer - November 2019 - 35
Digital Dealer - November 2019 - 36
Digital Dealer - November 2019 - Digital Retailing Part 3: Digital Influence
Digital Dealer - November 2019 - 38
Digital Dealer - November 2019 - 39
Digital Dealer - November 2019 - 40
Digital Dealer - November 2019 - 41
Digital Dealer - November 2019 - 42
Digital Dealer - November 2019 - 43
Digital Dealer - November 2019 - Tatton Manning: A True Patriot!
Digital Dealer - November 2019 - 45
Digital Dealer - November 2019 - 5 Ways to Modernize Your Owner Retention Program (ORP)
Digital Dealer - November 2019 - 47
Digital Dealer - November 2019 - 48
Digital Dealer - November 2019 - Cover3
Digital Dealer - November 2019 - Cover4
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