DECEMBER 2019, VOL. 26 NO. 12 D E A L E R M A G A Z I N E DIGITALDEALER.COM D E C E M B E R 2 0 1 9 , DEREK DEBOER OF TC CHEVY V O L . 2 6 N O . IS LIVING THE "FASTLIFE" RACING, WHILE RUNNING A DEALERSHIP 1 2 Pg. 20 DIRECT FROM Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories Pg. 28 CUSTOMER EXPERIENCE Moving Toward 'Tierless' Marketing Pg. 38 DEFY GRAVITY AP R IL 6-8 2020 | O R LA N D O , FL MEET THE MARKETING MASTERMIND SPEAKING IN ORLANDO Pg. 14 CELEBRITY MOTOR CARS Makes a Case for an Efficient 2020 Dealership Ad Budget Pg. 42 FIXED OPS Five Tips to Improve the Sales to Service Handoff Pg. 45http://www.DIGITALDEALER.COM