Digital Dealer - December 2019 - 21

P H O T O G R A P H Y B Y C O R N E L I U S M AT T E O

TC Chevy, locally-owned and operated since 1985, is part of a
small auto group in Southern Oregon. It's a full-service dealership
that offers a no-pressure, hassle-free shopping experience,
selling both new and pre-owned vehicles.
Third-generation car dealer Derek DeBoer is the owneroperator of TC Chevy and serves as vice president of the auto
group. Derek splits his time between running the dealership and
racing professionally as a member of The Racers Group, one of
the most celebrated sports car racing teams in North America.
Attracted to fast-action sports, Derek was a professional
wakeboarder shortly after college, where he attended Oregon
State University and earned a degree in business management.
His wife, Brooke, is a filmmaker and has been chronicling their
racing and dealership experiences in a show called "FastLife,"
which is available for streaming on Amazon Prime and YouTube.
In the following interview, Derek
talks about his passion for endurance
racing and why he feels racing has
made him a better dealer, discusses
the importance of teamwork on the
track and in the store, and shares his
thoughts about pursuing one's dream.
DEALER MAGAZINE: Thanks for
agreeing to talk with us, Derek. I'd
like to start by setting some context.
You're part of a car family tradition
in Oregon. As a third-generation
car dealer, what attracted you to the
family business, and how did you get
your start?
DEREK: I don't remember how
young I was, but it certainly all
started in a wash stall at our Medford
Chevrolet store. It might have involved

a water fight or two with my cousins.
I started in the business as a kid - just
being around the store visiting my
dad and getting to know his team.
Then washing cars soon led to pulling
and delivering parts in the parts
department. I went on to work as a
service advisor and eventually drifted
into the sales and management side
of things. Now that I think about it,
it was a pretty natural progression. I
always felt a lot of pride being in the
car business.
DEALER MAGAZINE: What do
you appreciate most about being a car
dealer? In other words, what gets you
up and running in the morning?
DEREK: I absolutely love the team
aspect of the business. I also like

how each day can be different, even
within an individual store. We try to
have a real awareness of the different
cultures in each dealership we run and
let that culture thrive at each store. It's
important to allow people to be who
they are. Individuals within a store
have different strengths, and we like
to let those strengths shine. We have
three dealerships: TC Chevrolet in
Ashland, as well as Airport Chevrolet
and Southern Oregon Subaru, both in
Medford.
One of my favorite parts about our
small auto group is that I can walk
into each dealership and get a very
different, almost unique feeling about
the store. Each store has its own

D I G I TA L D E A L E R . C O M

Continued on pg. 22

DECEMEBER 2019

21


http://www.DIGITALDEALER.COM

Digital Dealer - December 2019

Table of Contents for the Digital Edition of Digital Dealer - December 2019

Digital Dealer - December 2019
Online Extras
Four Keys to Build a Better YOU
9 Areas That Build Value in Your Dealership
From Speculating to Selling: Overcoming Sales Challenges with Technology
For Sustainable Profit – Build a Purchasing Department
Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Get a Jump on Making It a Great New Year
Job Management Makes or Breaks Your Bank
Interview with Derek DeBoer of TC Chevy
Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
It’s Time to Move Beyond the Chaotic Dealer Website Experience
The Power of Used Car Marketing
9 Benefits of Doing a Year-End Social Media Audit
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
A Case for an Efficient 2020 Dealership Advertising Budget
4 Critical Components of Effective Sales Training
Five Tips to Improve the Sales to Service Handoff
Seasons of Opportunities
Digital Dealer - December 2019 - Digital Dealer - December 2019
Digital Dealer - December 2019 - Cover2
Digital Dealer - December 2019 - 1
Digital Dealer - December 2019 - Online Extras
Digital Dealer - December 2019 - 3
Digital Dealer - December 2019 - Four Keys to Build a Better YOU
Digital Dealer - December 2019 - 5
Digital Dealer - December 2019 - 9 Areas That Build Value in Your Dealership
Digital Dealer - December 2019 - 7
Digital Dealer - December 2019 - 8
Digital Dealer - December 2019 - 9
Digital Dealer - December 2019 - From Speculating to Selling: Overcoming Sales Challenges with Technology
Digital Dealer - December 2019 - 11
Digital Dealer - December 2019 - For Sustainable Profit – Build a Purchasing Department
Digital Dealer - December 2019 - 13
Digital Dealer - December 2019 - Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Digital Dealer - December 2019 - 15
Digital Dealer - December 2019 - Get a Jump on Making It a Great New Year
Digital Dealer - December 2019 - 17
Digital Dealer - December 2019 - Job Management Makes or Breaks Your Bank
Digital Dealer - December 2019 - 19
Digital Dealer - December 2019 - Interview with Derek DeBoer of TC Chevy
Digital Dealer - December 2019 - 21
Digital Dealer - December 2019 - 22
Digital Dealer - December 2019 - 23
Digital Dealer - December 2019 - 24
Digital Dealer - December 2019 - 25
Digital Dealer - December 2019 - 26
Digital Dealer - December 2019 - 27
Digital Dealer - December 2019 - Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
Digital Dealer - December 2019 - 29
Digital Dealer - December 2019 - It’s Time to Move Beyond the Chaotic Dealer Website Experience
Digital Dealer - December 2019 - 31
Digital Dealer - December 2019 - 32
Digital Dealer - December 2019 - 33
Digital Dealer - December 2019 - The Power of Used Car Marketing
Digital Dealer - December 2019 - 35
Digital Dealer - December 2019 - 9 Benefits of Doing a Year-End Social Media Audit
Digital Dealer - December 2019 - 37
Digital Dealer - December 2019 - Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
Digital Dealer - December 2019 - 39
Digital Dealer - December 2019 - 40
Digital Dealer - December 2019 - 41
Digital Dealer - December 2019 - A Case for an Efficient 2020 Dealership Advertising Budget
Digital Dealer - December 2019 - 4 Critical Components of Effective Sales Training
Digital Dealer - December 2019 - 44
Digital Dealer - December 2019 - Five Tips to Improve the Sales to Service Handoff
Digital Dealer - December 2019 - 46
Digital Dealer - December 2019 - Seasons of Opportunities
Digital Dealer - December 2019 - 48
Digital Dealer - December 2019 - Cover3
Digital Dealer - December 2019 - Cover4
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