Digital Dealer - December 2019 - 22

C O V E R S TORY: Continued from pg. 21

personality.
Perhaps the greatest lesson I
learned from watching my dad was
how he involved himself in the local
community, and it's one of the things I
love about the car business.
DEALER MAGAZINE: Racing runs
in your family. Your grandfather was
involved in the sport, and your father
raced cars as well. During college, you
were a competitive wakeboarder and
later competed at the pro level. What
was that like?
DEREK: Family vacations
usually involved being on the water
somewhere, and I grew up involved
with water sports. I was always just
trying to see what I could do on the
water, whether it was slalom skiing
or barefoot skiing or surfing behind
the boat. Then wakeboarding was
22

DECEMEBER 2019

introduced as a sport, and I kind of
latched on to it and dropped the other
disciplines.
I started to see what I could do
on a wakeboard and began entering
local competitions in the northwest.
It was cool to be a part of because it
was such a new sport that didn't fully
exist yet, and I got to be a part of it
early on. From the very beginning, I
ended up competing professionally
for a brand called Liquid Force, and
that took me touring across the U.S. I
competed, became an instructor, and
gave demonstrations. It was a pretty
awesome time of life.
DEALER MAGAZINE: Let's move
from water to land. You started two
decades ago racing cars at Laguna
Seca in Formula Dodge and have
competed professionally ever since.

D I G I TA L D E A L E R . C O M

Today, you race cars as part of The
Racers Group. Could you tell us more
about TRG?
DEREK: Absolutely. Racing started
as my childhood dream. Racecar
drivers were my superheroes as a kid.
I got to tag along with my dad at the
drag races and watch him do what he
does. This means that if he tries to tell
me that I'm crazy for being a racecar
driver, well, he doesn't really have
much of a leg to stand on. Like father,
like son.
Twenty years ago and very early in
my marriage, my wife asked me what
dream I had not realized yet. I told her
I'd always wanted to be a professional
racecar driver, and that's really when
my racing career started.
She signed me up for the Skip
Continued on pg. 24

P H O T O G R A P H Y B Y C O R N E L I U S M AT T E O

OUR ADS PROMOTE OUR STORES AS A WARM,
SUPPORTIVE PLACE FOR CUSTOMERS, A PLACE
WHERE THEY'LL BE TAKEN CARE OF."


http://www.DIGITALDEALER.COM

Digital Dealer - December 2019

Table of Contents for the Digital Edition of Digital Dealer - December 2019

Digital Dealer - December 2019
Online Extras
Four Keys to Build a Better YOU
9 Areas That Build Value in Your Dealership
From Speculating to Selling: Overcoming Sales Challenges with Technology
For Sustainable Profit – Build a Purchasing Department
Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Get a Jump on Making It a Great New Year
Job Management Makes or Breaks Your Bank
Interview with Derek DeBoer of TC Chevy
Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
It’s Time to Move Beyond the Chaotic Dealer Website Experience
The Power of Used Car Marketing
9 Benefits of Doing a Year-End Social Media Audit
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
A Case for an Efficient 2020 Dealership Advertising Budget
4 Critical Components of Effective Sales Training
Five Tips to Improve the Sales to Service Handoff
Seasons of Opportunities
Digital Dealer - December 2019 - Digital Dealer - December 2019
Digital Dealer - December 2019 - Cover2
Digital Dealer - December 2019 - 1
Digital Dealer - December 2019 - Online Extras
Digital Dealer - December 2019 - 3
Digital Dealer - December 2019 - Four Keys to Build a Better YOU
Digital Dealer - December 2019 - 5
Digital Dealer - December 2019 - 9 Areas That Build Value in Your Dealership
Digital Dealer - December 2019 - 7
Digital Dealer - December 2019 - 8
Digital Dealer - December 2019 - 9
Digital Dealer - December 2019 - From Speculating to Selling: Overcoming Sales Challenges with Technology
Digital Dealer - December 2019 - 11
Digital Dealer - December 2019 - For Sustainable Profit – Build a Purchasing Department
Digital Dealer - December 2019 - 13
Digital Dealer - December 2019 - Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Digital Dealer - December 2019 - 15
Digital Dealer - December 2019 - Get a Jump on Making It a Great New Year
Digital Dealer - December 2019 - 17
Digital Dealer - December 2019 - Job Management Makes or Breaks Your Bank
Digital Dealer - December 2019 - 19
Digital Dealer - December 2019 - Interview with Derek DeBoer of TC Chevy
Digital Dealer - December 2019 - 21
Digital Dealer - December 2019 - 22
Digital Dealer - December 2019 - 23
Digital Dealer - December 2019 - 24
Digital Dealer - December 2019 - 25
Digital Dealer - December 2019 - 26
Digital Dealer - December 2019 - 27
Digital Dealer - December 2019 - Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
Digital Dealer - December 2019 - 29
Digital Dealer - December 2019 - It’s Time to Move Beyond the Chaotic Dealer Website Experience
Digital Dealer - December 2019 - 31
Digital Dealer - December 2019 - 32
Digital Dealer - December 2019 - 33
Digital Dealer - December 2019 - The Power of Used Car Marketing
Digital Dealer - December 2019 - 35
Digital Dealer - December 2019 - 9 Benefits of Doing a Year-End Social Media Audit
Digital Dealer - December 2019 - 37
Digital Dealer - December 2019 - Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
Digital Dealer - December 2019 - 39
Digital Dealer - December 2019 - 40
Digital Dealer - December 2019 - 41
Digital Dealer - December 2019 - A Case for an Efficient 2020 Dealership Advertising Budget
Digital Dealer - December 2019 - 4 Critical Components of Effective Sales Training
Digital Dealer - December 2019 - 44
Digital Dealer - December 2019 - Five Tips to Improve the Sales to Service Handoff
Digital Dealer - December 2019 - 46
Digital Dealer - December 2019 - Seasons of Opportunities
Digital Dealer - December 2019 - 48
Digital Dealer - December 2019 - Cover3
Digital Dealer - December 2019 - Cover4
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