Digital Dealer - December 2019 - 30
M A R K E T ING & ADVERT ISING: We b site
By Tim Copacia
Executive Vice President,
UnityWorks
It's Time to
Move Beyond
the Chaotic
Dealer Website
Experience
Step right up!
Do you recall the last
time you walked down a
carnival midway? You just
wanted to enjoy the walk,
but all you could see and
hear were barkers trying
to grab your attention to
play their games. Today's
automotive dealer website
experience is eerily similar.
Dealer websites are filled
with pop-ups, test drive
lead forms, floating chat
widgets, and overpowering
billboard graphics. Dealer
websites are slow, cluttered, and cold. They are
the antithesis of personalized customer experience
and a far contrast from
other websites selling consumer goods and services.
And because most retail
automotive organizations
and OEM digital partners
are obsessed with leads
as a primary KPI, they
continue to push lead
forms in front of consumers before they have even
started their car shopping
journeys. Think about it -
would you like to go into
a store to make a considered purchase (like a new
car, which may occur every three to six years) and
have different salespeople
asking for your name,
phone number, and email
before you even begin to
browse? Of course not.
TOO MANY CHOICES,
TOO MANY DIFFERENT
EXPERIENCES
DEALER WEBSITES ARE FILLED
WITH POP-UPS, TEST DRIVE LEAD
FORMS, FLOATING CHAT WIDGETS
AND OVERPOWERING BILLBOARD
GRAPHICS."
30
DECEMEBER 2019
D I G I TA L D E A L E R . C O M
With OEM digital programs offering multiple
certified website vendors
to choose from, not only
does this poor experience
continue, it proliferates
across five to seven websites.
After spending many
years advocating the value
of a customer experience
management strategy,
I know that it is critical
for OEMs and dealers to
focus on making the auto
shopping experience as
simple, easy, and painless
as possible. You must
http://www.DIGITALDEALER.COM
Digital Dealer - December 2019
Table of Contents for the Digital Edition of Digital Dealer - December 2019
Digital Dealer - December 2019
Online Extras
Four Keys to Build a Better YOU
9 Areas That Build Value in Your Dealership
From Speculating to Selling: Overcoming Sales Challenges with Technology
For Sustainable Profit – Build a Purchasing Department
Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Get a Jump on Making It a Great New Year
Job Management Makes or Breaks Your Bank
Interview with Derek DeBoer of TC Chevy
Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
It’s Time to Move Beyond the Chaotic Dealer Website Experience
The Power of Used Car Marketing
9 Benefits of Doing a Year-End Social Media Audit
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
A Case for an Efficient 2020 Dealership Advertising Budget
4 Critical Components of Effective Sales Training
Five Tips to Improve the Sales to Service Handoff
Seasons of Opportunities
Digital Dealer - December 2019 - Digital Dealer - December 2019
Digital Dealer - December 2019 - Cover2
Digital Dealer - December 2019 - 1
Digital Dealer - December 2019 - Online Extras
Digital Dealer - December 2019 - 3
Digital Dealer - December 2019 - Four Keys to Build a Better YOU
Digital Dealer - December 2019 - 5
Digital Dealer - December 2019 - 9 Areas That Build Value in Your Dealership
Digital Dealer - December 2019 - 7
Digital Dealer - December 2019 - 8
Digital Dealer - December 2019 - 9
Digital Dealer - December 2019 - From Speculating to Selling: Overcoming Sales Challenges with Technology
Digital Dealer - December 2019 - 11
Digital Dealer - December 2019 - For Sustainable Profit – Build a Purchasing Department
Digital Dealer - December 2019 - 13
Digital Dealer - December 2019 - Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Digital Dealer - December 2019 - 15
Digital Dealer - December 2019 - Get a Jump on Making It a Great New Year
Digital Dealer - December 2019 - 17
Digital Dealer - December 2019 - Job Management Makes or Breaks Your Bank
Digital Dealer - December 2019 - 19
Digital Dealer - December 2019 - Interview with Derek DeBoer of TC Chevy
Digital Dealer - December 2019 - 21
Digital Dealer - December 2019 - 22
Digital Dealer - December 2019 - 23
Digital Dealer - December 2019 - 24
Digital Dealer - December 2019 - 25
Digital Dealer - December 2019 - 26
Digital Dealer - December 2019 - 27
Digital Dealer - December 2019 - Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
Digital Dealer - December 2019 - 29
Digital Dealer - December 2019 - It’s Time to Move Beyond the Chaotic Dealer Website Experience
Digital Dealer - December 2019 - 31
Digital Dealer - December 2019 - 32
Digital Dealer - December 2019 - 33
Digital Dealer - December 2019 - The Power of Used Car Marketing
Digital Dealer - December 2019 - 35
Digital Dealer - December 2019 - 9 Benefits of Doing a Year-End Social Media Audit
Digital Dealer - December 2019 - 37
Digital Dealer - December 2019 - Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
Digital Dealer - December 2019 - 39
Digital Dealer - December 2019 - 40
Digital Dealer - December 2019 - 41
Digital Dealer - December 2019 - A Case for an Efficient 2020 Dealership Advertising Budget
Digital Dealer - December 2019 - 4 Critical Components of Effective Sales Training
Digital Dealer - December 2019 - 44
Digital Dealer - December 2019 - Five Tips to Improve the Sales to Service Handoff
Digital Dealer - December 2019 - 46
Digital Dealer - December 2019 - Seasons of Opportunities
Digital Dealer - December 2019 - 48
Digital Dealer - December 2019 - Cover3
Digital Dealer - December 2019 - Cover4
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