Digital Dealer - December 2019 - 36

M A R K E T ING & AD VE RT IS IN G: So cia l Medi a

By Kathi Kruse
Founder,
Kruse Control Inc.

9 Benefits of
Doing a YearEnd Social
Media Audit
Whether your social
media marketing is
in-house or outsourced, it's
often difficult to see where
the gaps are between your
current successes and
where you need to be. Your
inbox is full of tips, tools,
and hacks to "improve"
results, and it's exhausting.
The best way to remove the
guesswork is with a social
media audit.
As social media has
matured and become more
complicated, social media
audits have increased in
popularity.
Due to the tremendous
amount of time, skills, budget, and human resources it
takes to master social marketing today, more dealers
are opting for a social media
audit before they decide on
next year's marketing budgets. They know it's more
crucial than ever to pinpoint
where their investment is
going so they can assess
whether it's delivering the
best results.
A social media audit is
a smart step because time
and resources are often
wasted trying to improve
areas that don't need im36

DECEMEBER 2019

proving while neglecting the
things that need attention.
SOCIAL MEDIA
AUDITS UNCOVER
THE GAPS.

There are many moving
parts to social media today.
And these moving parts
can get overwhelming for
dealers trying to make social
media work for their store
and their customers.
If you're new to social media, the need for an audit is
even greater. It's easy and
comfortable to buy into what
vendors claim is "optimal."
After all, whom else can you
turn to? Just like any other
purchase, you want to perform due diligence. There
are all sorts of vendors
out there, but how do you
know you're getting the best
results?
A SOCIAL MEDIA AUDIT
PUTS THE POWER IN
YOUR HANDS.

A social media audit
enables you to know which
areas to focus your resources to get the best results.
Authentic, transparent,
objective advice from an
established social media
guide is ideal to have in your
corner. The trusted expert's

D I G I TA L D E A L E R . C O M

allegiance is to you and your
business goals, not your
vendor's.
9 BENEFITS OF DOING
A YEAR-END SOCIAL
MEDIA AUDIT

A social media audit
takes a thorough look at
your organization's existing
social media presence. The
discoveries from the audit
provide actionable feedback
that helps engage more
customers and set more
appointments.
1. YOU WANT EXPERT
FEEDBACK ABOUT YOUR
CONTENT WITH INSIGHT
INTO WHAT TO MODIFY
AND WHY.

Content drives everything
on the web. Whether it's
your website content, social
media or social ads, engagement with your content
is the catalyst to converting
fans into customers.
Solid strategies get the
right message to the right
customer at the right time. A
social media audit provides
valuable feedback from an
expert, and the knowledge
gained is often the difference between getting leads
and losing them.
2. FIND OUT WHY

YOUR SOCIAL MEDIA
ISN'T CONVERTING.

Social media conversions are the metrics that
tell you that you succeeded in getting people to do
what you wanted them to
do.
I've witnessed many
situations where dealers
simply don't expect to
convert with social media.
I've seen other situations
where dealers are frustrated by the lack of conversions.
In both scenarios, a social media audit pinpoints
areas for improvement
and helps you to discover
the path to more conversions: reach more people,
get higher engagement,
and increase leads and
appointments.
3. UNCOVER
OPPORTUNITIES TO
GENERATE LEADS.

Social media is payto-play now. Facebook
ads have certainly been
a lightning rod for discussion amongst users, but
for marketers, when done
effectively, there is truly
nothing more valuable for
improving engagement
and driving leads.
If you're currently
running ads, a social
media audit will analyze
current tactics and provide
additional ad strategies to
explore.
If you're not running
Facebook ads, then the
audit will provide the first
steps to promote content,
increase engagement,
and drive leads to your
website.
4. LEARN HOW YOU


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Digital Dealer - December 2019

Table of Contents for the Digital Edition of Digital Dealer - December 2019

Digital Dealer - December 2019
Online Extras
Four Keys to Build a Better YOU
9 Areas That Build Value in Your Dealership
From Speculating to Selling: Overcoming Sales Challenges with Technology
For Sustainable Profit – Build a Purchasing Department
Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Get a Jump on Making It a Great New Year
Job Management Makes or Breaks Your Bank
Interview with Derek DeBoer of TC Chevy
Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
It’s Time to Move Beyond the Chaotic Dealer Website Experience
The Power of Used Car Marketing
9 Benefits of Doing a Year-End Social Media Audit
Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
A Case for an Efficient 2020 Dealership Advertising Budget
4 Critical Components of Effective Sales Training
Five Tips to Improve the Sales to Service Handoff
Seasons of Opportunities
Digital Dealer - December 2019 - Digital Dealer - December 2019
Digital Dealer - December 2019 - Cover2
Digital Dealer - December 2019 - 1
Digital Dealer - December 2019 - Online Extras
Digital Dealer - December 2019 - 3
Digital Dealer - December 2019 - Four Keys to Build a Better YOU
Digital Dealer - December 2019 - 5
Digital Dealer - December 2019 - 9 Areas That Build Value in Your Dealership
Digital Dealer - December 2019 - 7
Digital Dealer - December 2019 - 8
Digital Dealer - December 2019 - 9
Digital Dealer - December 2019 - From Speculating to Selling: Overcoming Sales Challenges with Technology
Digital Dealer - December 2019 - 11
Digital Dealer - December 2019 - For Sustainable Profit – Build a Purchasing Department
Digital Dealer - December 2019 - 13
Digital Dealer - December 2019 - Meet the Marketing Mastermind Speaking at Digital Dealer Orlando
Digital Dealer - December 2019 - 15
Digital Dealer - December 2019 - Get a Jump on Making It a Great New Year
Digital Dealer - December 2019 - 17
Digital Dealer - December 2019 - Job Management Makes or Breaks Your Bank
Digital Dealer - December 2019 - 19
Digital Dealer - December 2019 - Interview with Derek DeBoer of TC Chevy
Digital Dealer - December 2019 - 21
Digital Dealer - December 2019 - 22
Digital Dealer - December 2019 - 23
Digital Dealer - December 2019 - 24
Digital Dealer - December 2019 - 25
Digital Dealer - December 2019 - 26
Digital Dealer - December 2019 - 27
Digital Dealer - December 2019 - Elevate Your Year-End Sales Event with Immersive Instagram & Facebook Stories
Digital Dealer - December 2019 - 29
Digital Dealer - December 2019 - It’s Time to Move Beyond the Chaotic Dealer Website Experience
Digital Dealer - December 2019 - 31
Digital Dealer - December 2019 - 32
Digital Dealer - December 2019 - 33
Digital Dealer - December 2019 - The Power of Used Car Marketing
Digital Dealer - December 2019 - 35
Digital Dealer - December 2019 - 9 Benefits of Doing a Year-End Social Media Audit
Digital Dealer - December 2019 - 37
Digital Dealer - December 2019 - Auto Brands and Dealers Need to Move Toward a ‘Tierless’ Marketing
Digital Dealer - December 2019 - 39
Digital Dealer - December 2019 - 40
Digital Dealer - December 2019 - 41
Digital Dealer - December 2019 - A Case for an Efficient 2020 Dealership Advertising Budget
Digital Dealer - December 2019 - 4 Critical Components of Effective Sales Training
Digital Dealer - December 2019 - 44
Digital Dealer - December 2019 - Five Tips to Improve the Sales to Service Handoff
Digital Dealer - December 2019 - 46
Digital Dealer - December 2019 - Seasons of Opportunities
Digital Dealer - December 2019 - 48
Digital Dealer - December 2019 - Cover3
Digital Dealer - December 2019 - Cover4
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