Digital Dealer - January 2020 - 11

their top expenses, to sales and/
or repair orders.

Trends & New Features
for 2020 Ad Campaigns
Dealer Magazine: Are
there any new products
or features that we can
expect to see in 2020?
Facebook: Expect to hear more

(formerly Dynamic Ads): Our
system does the heavy lifting
and automatically provides the
most relevant vehicle from your
inventory to an in-market customer that is located near your

dealership. CDK, a leading auto
dealership technology provider,
leveraged Automotive Inventory Ads to boost new vehicle
sales for their dealer client by
7% year over year using this ad

from us on how dealers can
use Facebook products such as
Marketplace and Messenger to
implement their key strategies.
Marketplace is now one of the
most popular places in the U.S.
to shop online for used vehicles,
with more than 20 million
people clicking on vehicle
listings each month. Messenger
ads help people start conversations with dealerships, which
is powerful, considering 69% of
consumers say that being able
to message a business helps
them feel more confident about
the brand .1
We'll also be announcing
some additional partnerships
similar to the CDK Social
Connect. These partnerships
will enable automation of
turnkey solutions such as dealer
inventory ads, CRM retargeting,
and measuring back to sales or
repair orders.

Facebook Ad Formats
Dealer Magazine: What
are some different Facebook ad formats/types
dealerships should be
using?
Facebook: Our ad solutions

provide rich ways to drive real
business results with ad formats
that are designed to inform and
engage in a mobile experience. The following are some
notable ad formats (check out
the Dealer Playbook for a more
exhaustive list):
„ Automotive Inventory Ads

January 2020

unit.
„ Video: Dealers can create
videos that showcase new car
models, behind-the-scenes
footage or driver case studies
to raise awareness about the
dealership. When that video is
optimized for mobile, we see a
greater impact - 1.5X increase
in video view time and 1.8X
increase in completed views.2
„ Facebook Stories / Instagram
Stories: Connect with auto
consumers in an immersive
environment. Findings show
that Stories inspire interest and
action throughout the consumer journey with 62% of people
stating they became more
interested in a brand or product
after seeing it in Stories.3
„ Instant Experience: This fullscreen mobile unit provides a
rich digital brochure for people
to watch videos, swipe through
photos in a carousel, and
schedule a test drive. Audi saw a
17% increase in brand favorability and a 9% increase across
shopping actions using Instant
Experiences.
„ Event Responses: Create
an event from your dealer's
Facebook page, then spread the
word about it to ensure it is a
success.
SOURCES:

ONLINE EXTRAS
Download Facebook's Dealer Playbook here:

Facebook.com/business/m/dealerhub

Read more about the success stories mentioned in this article,
by visiting:
„ Business.instagram.com/success/audi-canada/
„ Facebook.com/business/success/cdk-global

1. "Motivations, Mindsets and Emotional
Experiences in Messaging (vs. Feed)" by
Sentient Decision Science (Facebookcommissioned survey of 8,156 people
in BR, GB, IN and the US), June 2018.
Research refers to people surveyed
who use messaging apps daily and
have messaged a business in the past
three months using one of their most
commonly used apps.
2. Facebook internal analysis; Success:
Metric showing statistically significant
uplift at 90% confidence level; Ad Recall:
60 Studies; Brand Awareness: 18 studies;
Message Association: 38 studies.
3. "Why Stories is a Format that Can Help
Marketers Promote Brands." Facebook
IQ, 31 Oct. 2018

[ d i g i t a l d e a l e r. c o m ]

11


http://www.Facebook.com/business/m/dealerhub http://Business.instagram.com/success/audi-canada/ http://www.Facebook.com/business/success/cdk-global http://www.digitaldealer.com

Digital Dealer - January 2020

Table of Contents for the Digital Edition of Digital Dealer - January 2020

Digital Dealer - January 2020
Up to Speed | Tech, Dealer News, & People on the Move
Interview With Facebook
Culture Seven Key Rules of Culture
Reputation & Loyalty What’s Your Dealership’s Reputation Worth?
Vehicle Valuation Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
Process & Performance Preparing for the Industry Ahead
Exclusive Interview With Liz Dimmitt of Dimmitt Chevrolet
Digital Dealer: What's New & What's Next
Video What’s Working in Auto Tv Advertising
Social Media Intelligent Social Media Strategy
Content Strategy Ad Copy Power Points!
Video Next Wave of Mobile-First Revolution
Social Media Mastering Social Media
Lead Handling 5 Ways Dealerships Lose Online Leads
Process & Performance Retail Resolutions to Drive Results
Fixed Operations the Fluid Fails Before the Part: A Sales Opportunity!
Customer Experience Make the Customer Experience Fun and Boost Sales
Social Seen | Snapshots of the Auto Retail Scene
What's Ahead | Auto Retail Vendors Announce Solutions Headed to Nada 2020
Digital Dealer - January 2020 - CT1
Digital Dealer - January 2020 - CT2
Digital Dealer - January 2020 - Digital Dealer - January 2020
Digital Dealer - January 2020 - Cover2
Digital Dealer - January 2020 - 1
Digital Dealer - January 2020 - 2
Digital Dealer - January 2020 - 3
Digital Dealer - January 2020 - 4
Digital Dealer - January 2020 - 5
Digital Dealer - January 2020 - 6
Digital Dealer - January 2020 - 7
Digital Dealer - January 2020 - Up to Speed | Tech, Dealer News, & People on the Move
Digital Dealer - January 2020 - 9
Digital Dealer - January 2020 - Interview With Facebook
Digital Dealer - January 2020 - 11
Digital Dealer - January 2020 - Culture Seven Key Rules of Culture
Digital Dealer - January 2020 - 13
Digital Dealer - January 2020 - Reputation & Loyalty What’s Your Dealership’s Reputation Worth?
Digital Dealer - January 2020 - 15
Digital Dealer - January 2020 - Vehicle Valuation Discontinued Sedans Demonstrate Remarkable Staying Power in Terms of Valuation
Digital Dealer - January 2020 - Process & Performance Preparing for the Industry Ahead
Digital Dealer - January 2020 - 18
Digital Dealer - January 2020 - 19
Digital Dealer - January 2020 - Exclusive Interview With Liz Dimmitt of Dimmitt Chevrolet
Digital Dealer - January 2020 - 21
Digital Dealer - January 2020 - 22
Digital Dealer - January 2020 - 23
Digital Dealer - January 2020 - 24
Digital Dealer - January 2020 - 25
Digital Dealer - January 2020 - Digital Dealer: What's New & What's Next
Digital Dealer - January 2020 - 27
Digital Dealer - January 2020 - Video What’s Working in Auto Tv Advertising
Digital Dealer - January 2020 - 29
Digital Dealer - January 2020 - Social Media Intelligent Social Media Strategy
Digital Dealer - January 2020 - 31
Digital Dealer - January 2020 - Content Strategy Ad Copy Power Points!
Digital Dealer - January 2020 - 33
Digital Dealer - January 2020 - Video Next Wave of Mobile-First Revolution
Digital Dealer - January 2020 - 35
Digital Dealer - January 2020 - Social Media Mastering Social Media
Digital Dealer - January 2020 - 37
Digital Dealer - January 2020 - 38
Digital Dealer - January 2020 - 39
Digital Dealer - January 2020 - Lead Handling 5 Ways Dealerships Lose Online Leads
Digital Dealer - January 2020 - Process & Performance Retail Resolutions to Drive Results
Digital Dealer - January 2020 - Fixed Operations the Fluid Fails Before the Part: A Sales Opportunity!
Digital Dealer - January 2020 - Customer Experience Make the Customer Experience Fun and Boost Sales
Digital Dealer - January 2020 - 44
Digital Dealer - January 2020 - Social Seen | Snapshots of the Auto Retail Scene
Digital Dealer - January 2020 - 46
Digital Dealer - January 2020 - 47
Digital Dealer - January 2020 - What's Ahead | Auto Retail Vendors Announce Solutions Headed to Nada 2020
Digital Dealer - January 2020 - Cover3
Digital Dealer - January 2020 - Cover4
https://www.nxtbook.com/nxtbooks/digitaldealer/202004
https://www.nxtbook.com/nxtbooks/digitaldealer/202003
https://www.nxtbook.com/nxtbooks/digitaldealer/202002
https://www.nxtbook.com/nxtbooks/digitaldealer/202001
https://www.nxtbook.com/nxtbooks/digitaldealer/201912
https://www.nxtbook.com/nxtbooks/digitaldealer/201911
https://www.nxtbook.com/nxtbooks/digitaldealer/201910
https://www.nxtbook.com/nxtbooks/digitaldealer/201909
https://www.nxtbook.com/nxtbooks/digitaldealer/201908
https://www.nxtbook.com/nxtbooks/digitaldealer/201907
https://www.nxtbook.com/nxtbooks/digitaldealer/201906
https://www.nxtbook.com/nxtbooks/digitaldealer/201905
https://www.nxtbook.com/nxtbooks/digitaldealer/dd26showdirectory_042019
https://www.nxtbook.com/nxtbooks/digitaldealer/201904
https://www.nxtbook.com/nxtbooks/digitaldealer/201903
https://www.nxtbook.com/nxtbooks/digitaldealer/201902
https://www.nxtbook.com/nxtbooks/digitaldealer/201901
https://www.nxtbook.com/nxtbooks/digitaldealer/201812
https://www.nxtbook.com/nxtbooks/digitaldealer/201811
https://www.nxtbook.com/nxtbooks/digitaldealer/201810
https://www.nxtbook.com/nxtbooks/digitaldealer/201809
https://www.nxtbook.com/nxtbooks/digitaldealer/201808
https://www.nxtbook.com/nxtbooks/digitaldealer/201807
https://www.nxtbook.com/nxtbooks/digitaldealer/201806
https://www.nxtbook.com/nxtbooks/digitaldealer/201805
https://www.nxtbook.com/nxtbooks/digitaldealer/201804
https://www.nxtbook.com/nxtbooks/digitaldealer/201803
https://www.nxtbook.com/nxtbooks/digitaldealer/201802
https://www.nxtbook.com/nxtbooks/digitaldealer/201801
https://www.nxtbook.com/nxtbooks/digitaldealer/201712
https://www.nxtbook.com/nxtbooks/digitaldealer/201711
https://www.nxtbook.com/nxtbooks/digitaldealer/201710
https://www.nxtbook.com/nxtbooks/digitaldealer/201709
https://www.nxtbook.com/nxtbooks/digitaldealer/201708
https://www.nxtbookmedia.com