Digital Dealer - March 2020 - 1

CONTENTS

D I G I TALDE AL E R .C OM

March 2020

22
EX CL US IV E IN TE R V IE W with Jay Feldman of Feldman Automotive Group
COVER PHOTO BY MARY DUPRIE STUDIOS

Join us at
Digital Dealer
ORLANDO | APRIL 6-8, 2020

6-7	UP T O S P E E D | Tech, Dealer News, & People on the Move

AT-A-GLANCE: DD ORLANDO

D D O R L AND O

1 9 M EET T H E S P E A K E R | Q&A with Marketing Mastermind Phillip Stutts
3 0 - 3 2 SPEA K E R /S E S S IO N S P O TL IG H T | A Quick Look

DE A LER O P S
& L E A D ER S H I P

MA R KETIN G &
A DV ER TIS IN G

8	
C UL TU R E
Three Tips to Improve Retention

28	 SO CI A L MEDI A
	 Q&A with Facebook

By Dave Anderson

10	
S T R A TE G IC P L A N N IN G
Strategic Planning for
Sustainable Future
By Champ Rawls

12	
L EA DE R S H IP
Five Lessons from Fearless
Female Leaders

LAS VEGAS | SEPT. 15-17, 2020

34	
S O CI A L MEDI A
Social Media Spring Cleaning
By Kathi Kruse

36	 A D SP END
Marketing for Profit!
By Jim Boldebook

April 6-8 at Rosen Shingle Creek
2.5 Days | 100+ Sessions
3,000+ Auto Retail Professionals
130+ Tech Solutions to Demo
V I S I T D I GITALD EALER .COM

SA LES &
V A R IA BL E OPS
38	
CPO
Toyota Led Record CPO
Growth
By Ben Bartosch

39	
F I X ED O PS
Every Service Department
Should Have a Salesperson
Running It!
By Charlie Polston

By Laurie Halter

14	
S PEN D M A N A G E M E N T
Best Practices to Reduce Costs &
Drive Profit
By Doug Austin

16	
F I X ED O P E R A TIO N S
What to Charge? How About a
Little More Big Boss
By Ed Kovalchick

18	
B UY / S E L L
A Generational Shift Is Boosting
Buy/Sell Activity
By Mike Esposto

March 2020

Dealer Magazine makes every attempt to ensure the accuracy of all published works. However it cannot be held
responsible for opinions expressed or facts supplied herein. Nothing may be reproduced in whole or in part without
written permission from the publisher. All rights reserved. The publisher encourages you to submit suggestions.
Submitted materials become the property of Emerald Expositions and will not be returned. Send material for publication
to 2600 N. Military Trail, Suite 390, Boca Raton, FL 33431. The editor reserves the right to edit material; submission
of material constitutes permission to edit and publish that material. This publication is designed to provide accurate
and authoritative information in regard to the subject matter covered. It is presented with the understanding that the
publisher is not engaged in rendering legal, accounting or other professional service. If legal advice or other expert
assistance is required, the services of a competent professional person should be sought. From a Declaration of
Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers.

[ d i g i t a l d e a l e r. c o m ]

1
http://www.DIGITALDEALER.COM http://www.DIGITALDEALER.COM http://www.digitaldealer.com
Digital Dealer - March 2020

Table of Contents for the Digital Edition of Digital Dealer - March 2020
