Digital Dealer - March 2020 - 32

DEFY GRAVITY
AP R IL 6 - 8 2 0 2 0 | O R LA N D O , F L

Utilize a Fixed Ops Sales Team
to Maximize Your Digital ROI
Don Reed | DealerPRO Training

sessions on the Digital Dealer Orlando
agenda, which cover all facets of dealership
operations - below is a look at just a few of
the ﬁxed ops sessions you can attend next
month.

Take Back Your Service Customers
Aftermarkets are winning the digital battle
for your customers, but this session, presented by Mike Aguilar (Director, Marketing Programs, GSM), will provide you with
conquest strategies to take them back. You
will take a deep look at what aftermarkets
are doing in the digital space to steal away
dealership customers. In addition, you'll
get a view into what OEMs are doing at
the tier 1 level that may be accelerating
customer defection and what franchise
dealers can do to deliver a digital customer
experience that retains customers.

Conquest Customers Through
Your Service Drive
Matthew Goodwin, (OEM Account Director automotiveMastermind) will present,
"Using the Service Drive to Conquest
Customers," sharing why a service-to-sales
process is critical. With consumers holding
on to their vehicles longer than ever before,
they require more maintenance, creating an
opportunity for dealers to increase revenue
through the service drive.
On average, 45 percent of customers

[ d i g i t a l d e a l e r. c o m ]

Join us April 6-8 in Orlando, FL to uncover proven strategies to bring service
business and proﬁt to your store.

Using the Service Drive to Conquest
Customers
Matthew Goodwin |
automotiveMastermind

While there are more than 100

Session Spotlight:
Fixed Ops Focus

Take Back Your Service Customers
Mike Aguilar | GSM

who service their vehicle at a dealership
bought not only the car they are servicing
but also their previous vehicles at that
dealership. What about the remaining
55 percent? These customers, who likely
bought their vehicle from a different dealership than where they get their vehicle
serviced, are prime conquest prospects.
This session will help you to understand how the utilization of data, backed
by technology, allows you to know more
about your service customers than ever
before, regardless of whether they bought
their car in-house or not; when to reach
out to these customers; and how to convert those repair orders into new car sales.

Utilize a Fixed Ops Sales Team to
Maximize Your Digital ROI
Do you have a culture of "administration"
in your service and parts operation, or do
you have a culture of sales? Dealers make
investments in digital technology, service
lane equipment, marketing, and more
to give their customers a higher level of
service. And yet, their return on these
investments is elusive!
Join Don Reed (CEO, DealerPRO Training) for "Utilize a Fixed Ops Sales Team to
Maximize Your Digital ROI,"
to ﬁnd out how to utilize your investments, gain greater ROI, and increase
customer retention and proﬁtability by
implementing a "culture of sales" in your

Fixed Ops Customer Experience
for Growth, Retention, & Profit
David Foutz | Xtime

service and parts operations.
You will learn how to move your service
and parts team from a culture of administration to a culture of sales and how to
proactively lead your team by effectively
managing the sales opportunities that
abound in service and parts. Take stock of
the investments you've made in your ﬁxed
operations. Do you want to start seeing a
higher ROI on those investments? If you
do, then you must start by implementing a
ﬁxed ops sales team!

Transform Your Fixed Ops Customer
Experience
Technology-enhanced experiences outside
the dealership inform customer expectations inside the dealership. Presented by
dynamic David Foutz (Sales VP, Xtime),
this session, "Fixed Ops Customer Experience for Growth, Retention, & Proﬁt," takes
you on a journey into the transformation
of service departments as they adjust to
put customer experience at the center of
every interaction. After exploring the shift
of focus - from transaction to customer, you
will walk away better equipped to give your
customers the experience they expect - and
grow proﬁts as a result.

More on Fixed Ops
You can view more of the 100+ sessions by
visiting digitaldealer.com.

March 2020

http://www.digitaldealer.com http://www.digitaldealer.com

Digital Dealer - March 2020

Table of Contents for the Digital Edition of Digital Dealer - March 2020