Digital Dealer - March 2020 - 35

 Value for their time and money.
 Acknowledgment and understanding.
 Social responsibility (how the com-

pany gives back and supports the community).

5

Create New Habits

Once you've cleared away the old
stuff, there's room to replace it with
new habits to reach your goals.
 Audit your current marketing expenses to make sure everything you're doing is
getting the results you desire. Consider reallocating expenses for higher ROI (Return
on Investment).
 Develop a strong social media strategy
that moves with you and your customer's
needs. Remember: without goals and strategies, you will not establish ROI.
 Designate at least one social media
savvy team member to oversee your digital
reputation.
 Set yourself up for success by using
a Content Calendar to plan the topics you
want to discuss and publish.
 Discover new tools and update your
publishing process to save time and resources.
 Review your analytics at least once
every month. Social media metrics are
reported in real-time so more often is
recommended.
Frankly speaking, there's a lot at stake
and social media isn't easy. Anyone who
tells you otherwise is being disingenuous.
However, it's not difficult to obtain the
right answers. If you're not getting the
answers you need, no matter what the
questions are, give me a shout and I'll help
you.
Take time this spring to examine your
social media. Focus your attention on
strategy and be deliberate about getting
rid of the dead weight. You've got enough
obstacles in your life, so clear your path
and invite new opportunities for growth.

Evidence of the social
media urban jungle and
its continued growth
Facebook:

 There are over 2.45 billion

monthly active Facebook users,
which is an 8% increase year
over year.
 1.62 billion Facebook
users log in daily. (Zephoria)
 79% of internet users
(68% of all U.S. adults) use
Facebook. (Pew Research)
 79% of ages 18 to 29 use
Facebook - much higher than
the share among those 65 and
older (46%). However, the share
of older Americans who use
the platform has more than
doubled since August 2012.
 People access Facebook an
average of eight times per day.
 Five new Facebook profiles
are created every second.
 Time spent per Facebook
visit is 20 minutes.
 Facebook will generate
$69 billion in ad revenue for
2019.
 2019 will be the first year
that social media ad spend
outperforms print ad spend,
with newspaper and magazine
ads generating less than $69
billion this year. (Zenith)

Signs of a crowded,
noisy urban jungle:

Instagram:

 There are one billion
monthly active users, up from
800 million in December 2018.
 35% of Instagram users
check Instagram multiple times
a day and 51% open the app
daily.
 90% of Instagram users
are under age 35, and about a
third of all U.S. teens consider
Instagram to be their favorite
social network.
 Over 100 million photos
are uploaded everyday.
 Instagram accounts for
25% of Facebook's ad revenue
(expected to be 30% in 2020).
Signs of a crowded, noisy
urban jungle:
 On average, Instagram
users miss 70% of their feeds.
 The average engagement
rate of all Instagram posts is
1.6%. (Rival IQ)

It's tough to argue with
these numbers, right?
It's clear that sifting through
the crowded urban jungle is
getting more difficult. Dealers
should be aware of the overgrowth that inevitably appears
and take steps to prune their
social media.

 A Facebook post's average
organic reach is only 6.4% of
the Page's total likes.
 Average engagement rate
is 3.71%

Have feedback, questions or topic suggestions?
Email magazine@digitaldealer.com

March 2020

[ d i g i t a l d e a l e r. c o m ]

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