Digital Dealer - March 2020 - 4

CONTRIBUTORS

A

D

B

E

B. DAVE ANDERSON, "Mr.
Accountability," is a leading
international speaker on
personal and corporate
performance improvement.
The author of 14 books and
host of the wildly popular
podcast, The Game Changer
Life, Dave's message has
impacted leaders in nearly 70
nations. His "in-the-trenches"
background of starting and
running world-class businesses,
coupled with his relatable nonacademic approach, creates
an unmatched connection that
resonates with audiences and
moves them to action. Follow
Dave on Twitter
@DaveAnderson100
E. CHARLIE POLSTON is an
automotive customer retention
and profitability consultant
with BG Products, Inc. Charlie
has been with BG's Fixed

4

[ d i g i t a l d e a l e r. c o m ]

C
Operations Division for over
38 years. He has trained over
7,500 dealers, managers, and
technicians - and has been a
frequent workshop leader at
NADA's annual convention.
C. KATHI KRUSE is an
automotive social media
marketing expert, blogger,
speaker, coach, author, and
founder of Kruse Control
Inc. Born in the heart of Los
Angeles to a family of "car
people," Kathi's passion for the
car business spans a 30-year
career managing successful
dealerships in Southern
California. Kathi is the author
of "Automotive Social Business -
How to Captivate Your Customers,
Sell More Cars & Be Generally
Remarkable on Social Media."
A. Being a part of his own
family's business, CHAMP

RAWLS has a unique insight
into the difficulties, challenges,
and triumphs families face
when combining family and
business. Champ has been
officially associated with
The Rawls Group since 2012,
although it could be said he
become a part of the team in
1984 when he was born into
the family business.
BEN BARTOSCH serves as
manager of forecast analytics
at J.D. Power. Previously he
was an analyst, Public Sector
Consulting, for IHS Markit.
DOUG AUSTIN is the founder
and president of StrategicSource, Inc., the leading provider of Spend Management Services (strategy, spend mapping,
sourcing, process improvement, and audit) for automotive and truck dealerships, and
various other vertical markets.
Doug is a veteran of the U.S.
Marine Corps, a graduate of
the University of St. Thomas,
and a speaker at various conferences, 20 Groups, seminars,
and webinars. Doug has over
35 years of line, staff, and
executive experience in spend
management and supply chain
management in various vertical
markets. He is also a trainer,
speaker, consultant, and business owner.
JIM BOLDEBOOK is the
founder of CBC Automotive
Marketing, an advertising/
marketing agency working
with some of America's most
successful dealerships. He
has been in the broadcasting,
advertising, and marketing
fields for almost 50 years.
BOB LANHAM joined
Facebook in 2015 as an
Automotive Retail Lead and
has since become Facebook's
Head of Automotive Retail.
Bob manages a small team
that is responsible for
the top 10 Dealer Groups
in the US, working with
independent dealers through
the manufacturers and
partnerships with the key
DMS, CRM, and equity mining
platforms. Previously, Bob
was a sales director at Hulu

where he opened the Detroit
territory back in 2009 when
Hulu was just getting off the
ground. Before Hulu, Bob
spent four years at Yahoo! and
three years at Microsoft. Bob
started his automotive career
at Toyota of Sarasota selling
cars as a commission-only
sales representative before
becoming the internet sales
manager and F&I manager.
D. LAURIE HALTER is
the founder of Charisma!
Communications, a successful
automotive PR firm, and host
of the Carearing podcast where
she explores work/life balance
issues for leading females. She
has a passion for business and
entrepreneurship, but what
really gets her jumping out of
bed in the morning is sharing
her experience balancing life,
work, and motherhood.
MIKE ESPOSITO is the
president and CEO of Auto/
Mate Dealership Systems,
a leading dealership
management system (DMS)
provider to auto dealers
nationwide. "Designed by Car
People, for Car People," Auto/
Mate is the number one DMS in
customer satisfaction.
ED KOVALCHICK has traveled
the world training and
consulting in fixed operations
for manufacturers and dealers.
His extensive background
includes master technician
status, independent shop
owner, dealer with all Chrysler
& Nissan franchises, and
founder of Net Profit Inc. He
is a graduate of the University
of Louisiana and has served
as state president of the
Automotive Service Councils,
and the advisory boards
of WyoTech and Virginia
College. He has been a regular
columnist and conference
presenter with Dealer Magazine
since 1995.

March 2020


http://www.digitaldealer.com

Digital Dealer - March 2020

Table of Contents for the Digital Edition of Digital Dealer - March 2020

Digital Dealer - March 2020
Up to Speed|Tech, Dealer News, & People on the Move
Culture Three Tips to Improve Retention
Strategic Planning Strategic Planning for Sustainable Future
Leadership Five Lessons From Fearless Female Leaders
Spend Management Best Practices to Reduce Costs & Drive Profit
Fixed Operations What to Charge? How About a Little More Big Boss
Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Exclusive Interview With Jay Feldman of Feldman Automotive Group
Social Media q&a With Facebook
Speaker/session Spotlight|a Quick Look
Social Media Social Media Spring Cleaning
Ad Spend Marketing for Profit!
Cpo Toyota Led Record Cpo Growth
Fixed Ops Every Service Department Should Have a Salesperson Running It!
Fixed Operations
Digital Dealer - March 2020 - Digital Dealer - March 2020
Digital Dealer - March 2020 - Cover2
Digital Dealer - March 2020 - 1
Digital Dealer - March 2020 - 2
Digital Dealer - March 2020 - 3
Digital Dealer - March 2020 - 4
Digital Dealer - March 2020 - 5
Digital Dealer - March 2020 - Up to Speed|Tech, Dealer News, & People on the Move
Digital Dealer - March 2020 - 7
Digital Dealer - March 2020 - Culture Three Tips to Improve Retention
Digital Dealer - March 2020 - 9
Digital Dealer - March 2020 - Fixed Operations
Digital Dealer - March 2020 - 11
Digital Dealer - March 2020 - Leadership Five Lessons From Fearless Female Leaders
Digital Dealer - March 2020 - 13
Digital Dealer - March 2020 - Spend Management Best Practices to Reduce Costs & Drive Profit
Digital Dealer - March 2020 - 15
Digital Dealer - March 2020 - Fixed Operations What to Charge? How About a Little More Big Boss
Digital Dealer - March 2020 - 17
Digital Dealer - March 2020 - Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Digital Dealer - March 2020 - Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Digital Dealer - March 2020 - 20
Digital Dealer - March 2020 - 21
Digital Dealer - March 2020 - Exclusive Interview With Jay Feldman of Feldman Automotive Group
Digital Dealer - March 2020 - 23
Digital Dealer - March 2020 - 24
Digital Dealer - March 2020 - 25
Digital Dealer - March 2020 - 26
Digital Dealer - March 2020 - 27
Digital Dealer - March 2020 - Social Media q&a With Facebook
Digital Dealer - March 2020 - 29
Digital Dealer - March 2020 - Speaker/session Spotlight|a Quick Look
Digital Dealer - March 2020 - 31
Digital Dealer - March 2020 - 32
Digital Dealer - March 2020 - 33
Digital Dealer - March 2020 - Social Media Social Media Spring Cleaning
Digital Dealer - March 2020 - 35
Digital Dealer - March 2020 - Ad Spend Marketing for Profit!
Digital Dealer - March 2020 - 37
Digital Dealer - March 2020 - Cpo Toyota Led Record Cpo Growth
Digital Dealer - March 2020 - Fixed Ops Every Service Department Should Have a Salesperson Running It!
Digital Dealer - March 2020 - 40
Digital Dealer - March 2020 - Cover3
Digital Dealer - March 2020 - Cover4
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