Digital Dealer - March 2020 - 9

Lack of meaningful work
Give your best to the best,
and less to the rest. That
being said, what rewards are
you currently giving away
that you need to tie performance and achievement into?
Cultures of merit attract and
retain A-players; cultures of
entitlement attract moochers.
„ Training continually
to show there is still room
to grow. The best organizational cultures understand
that talent doesn't arrive fully
developed and that it must be
resourced through continual
coaching, mentoring, and
training. If you have great
people and you don't consistently commit to growing
them to their full potential,
you don't deserve them.

C
Hiring the wrong person.

The sooner you stop winging it and get a real hiring
process, the sooner you'll
stop onboarding people that
leave (whether voluntarily
or not) because you'll do a
better job of weeding out
people that never belonged in
the first place. One mis-hire

March 2020

No advancement opportunities
alone is enough to damage
your brand image, organizational culture, team member
experience, momentum, and
more - and that doesn't even
begin to include the financial costs that accompanies.
Evaluate your process for the
following:
„ Be proactive. The worst
time to hire is out of desperation. Just as in sales we build
a pipeline of prospects, the
same applies in recruiting.
Build your recruiting database
of top talent before you need
to rely on it.
„ Have a rigorous hiring
process. The easier you make
it for someone to get a job
on your team, the less they'll
appreciate it. Top performers
are looking for a challenge,
not just a paycheck.
„ Build an environment
that attracts candidates
from competitors. Similar
to the principles in the first
point of this article, you'll
need to identify what specifically differentiates you:
unmatched opportunities to
grow, exciting or challenging
work, special rewards for top
performers, etc.

Hiring the wrong person

„ Use predictive testing
to make certain you are
hiring people wired for the
work you need them to do.
Some things like attitude,
character, drive, etc. you simply cannot teach to someone. You need to determine
whether that candidate has
what it takes internally and
is bringing these "unteachables" to the table before
you begin investing your
limited time, energies, and
resources.

D
Disengagement or lack of
meaningful work. There's

no question about it, without
meaningful work, life stinks.
Do the following to lend
meaning to your workplace:
„ Create a vision as outlined in the first point and
show people where they fit
into the big picture. Good
people look for the opportunity to make a difference and
be a part of something larger
than themselves and want
more than just a job.
„ Motivate people as
unique individuals and not

like another head in a herd
of cattle. If you don't know
your people on an individual
level, and what makes them
tick, you can't move them or
your team to greatness.
„ Give plenty of positive reinforcement when
people hit it to let them
know they are valued and
not taken for granted.
People like to know when
they're doing well, and where
they need to improve. When
you're inconsistent, slow, or
absent in feedback, it's hard
for your people to know
where they stand.
There are many more
things that can drive employee turnover, but this sampling alone demonstrates
that one of the first places a
leader should turn to when
people leave his or her team,
is within. Fortunately, all of
this is in your power to fix
and control, but knowing is
only the first step in the journey - doing comes next.
Close the gap between
knowing and doing and
resolve to minimize your
turnover today.

[ d i g i t a l d e a l e r. c o m ]

9


http://www.digitaldealer.com

Digital Dealer - March 2020

Table of Contents for the Digital Edition of Digital Dealer - March 2020

Digital Dealer - March 2020
Up to Speed|Tech, Dealer News, & People on the Move
Culture Three Tips to Improve Retention
Strategic Planning Strategic Planning for Sustainable Future
Leadership Five Lessons From Fearless Female Leaders
Spend Management Best Practices to Reduce Costs & Drive Profit
Fixed Operations What to Charge? How About a Little More Big Boss
Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Exclusive Interview With Jay Feldman of Feldman Automotive Group
Social Media q&a With Facebook
Speaker/session Spotlight|a Quick Look
Social Media Social Media Spring Cleaning
Ad Spend Marketing for Profit!
Cpo Toyota Led Record Cpo Growth
Fixed Ops Every Service Department Should Have a Salesperson Running It!
Fixed Operations
Digital Dealer - March 2020 - Digital Dealer - March 2020
Digital Dealer - March 2020 - Cover2
Digital Dealer - March 2020 - 1
Digital Dealer - March 2020 - 2
Digital Dealer - March 2020 - 3
Digital Dealer - March 2020 - 4
Digital Dealer - March 2020 - 5
Digital Dealer - March 2020 - Up to Speed|Tech, Dealer News, & People on the Move
Digital Dealer - March 2020 - 7
Digital Dealer - March 2020 - Culture Three Tips to Improve Retention
Digital Dealer - March 2020 - 9
Digital Dealer - March 2020 - Fixed Operations
Digital Dealer - March 2020 - 11
Digital Dealer - March 2020 - Leadership Five Lessons From Fearless Female Leaders
Digital Dealer - March 2020 - 13
Digital Dealer - March 2020 - Spend Management Best Practices to Reduce Costs & Drive Profit
Digital Dealer - March 2020 - 15
Digital Dealer - March 2020 - Fixed Operations What to Charge? How About a Little More Big Boss
Digital Dealer - March 2020 - 17
Digital Dealer - March 2020 - Buy/sell a Generational Shift Is Boosting Buy/sell Activity
Digital Dealer - March 2020 - Meet the Speaker|q&a With Marketing Mastermind Phillip Stutts
Digital Dealer - March 2020 - 20
Digital Dealer - March 2020 - 21
Digital Dealer - March 2020 - Exclusive Interview With Jay Feldman of Feldman Automotive Group
Digital Dealer - March 2020 - 23
Digital Dealer - March 2020 - 24
Digital Dealer - March 2020 - 25
Digital Dealer - March 2020 - 26
Digital Dealer - March 2020 - 27
Digital Dealer - March 2020 - Social Media q&a With Facebook
Digital Dealer - March 2020 - 29
Digital Dealer - March 2020 - Speaker/session Spotlight|a Quick Look
Digital Dealer - March 2020 - 31
Digital Dealer - March 2020 - 32
Digital Dealer - March 2020 - 33
Digital Dealer - March 2020 - Social Media Social Media Spring Cleaning
Digital Dealer - March 2020 - 35
Digital Dealer - March 2020 - Ad Spend Marketing for Profit!
Digital Dealer - March 2020 - 37
Digital Dealer - March 2020 - Cpo Toyota Led Record Cpo Growth
Digital Dealer - March 2020 - Fixed Ops Every Service Department Should Have a Salesperson Running It!
Digital Dealer - March 2020 - 40
Digital Dealer - March 2020 - Cover3
Digital Dealer - March 2020 - Cover4
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