Digital Dealer - April 2020 - 19

PHOTOGRAPHY BY BRIAN KALDORF

Subaru of Moon Township is part of the Lithia Motors Inc. family, one of
the largest providers of personal transportation solutions in the U.S., and
among the fastest-growing companies in the Fortune 500 (#265-2019).
Consumers can buy, sell, and service vehicles digitally or through Lithia's
189 coast to coast locations. Within their Lithia platform of 28 stores
across Pennsylvania, New York, West Virginia, and Vermont, Subaru of
Moon Township is ranked #1 in Sales Gross Profit. The store is a 2019 J.D.
Power Dealer of Excellence Award winner, as well as a recent winner of the
Subaru Love Promise Award for Customer and Community Commitment.
Maureen Bailey was recently promoted from
General Sales Manager to Assistant General
AT-A-GLANCE
Subaru of Moon Township
Manager at Subaru of Moon Township. Previously,
Year-to-Date 2019
she held executive and senior leadership positions
VEHICLES SOLD: 1,423 New; 1,178 Used
at Autosoft, Inc. and Cochran Automotive Group.
VEHICLES SERVICED: 6,590
SERVICE REPAIRS: 27,917
At Cochran, Maureen led the landmark opening
INTERNET LEADS: 10,366
of the company's first BDC and developed and
implemented an enterprise-wide Corporate Sales Transparency process, while
serving as Director of Process Development. Before her tenure at Cochran,
Maureen served as Sales Manager and F&I Manager for multiple dealerships.
In 2014, Maureen received the Woman of the Year Award from the National
Association of Professional Women for outstanding professional achievement.
DEALER MAGAZINE: With 22 years
in the industry, you've been very successful at selling a lot of cars. Today,
you're the Assistant General Manager
at Subaru of Moon Township in the
greater Pittsburgh area. Let's start
with your background. How and why
did you get into sales?
MAUREEN: I'm 43. I went to college
right after high school at 17, and like a lot of
kids graduating high school, I didn't know
what I wanted to do. My parents gave me

April 2020

the option to get a job and pay them rent so
that I could continue living in their house or
to go to college mostly on their dime.
College was the obvious choice. I liked
writing and was good at it, so I started as a
journalism major. But I ended up not identifying with any of it, and I left in the middle
of my sophomore year, intending to take a
small break and regroup to decide what I
really wanted to do.
So, I got a small apartment outside of
Pittsburgh and went to work at a record

store where I made $5.15 an hour. When
people would come into the store, I'd hang
onto them and talk about music, and recommend albums that matched their taste.
Customers always told me I'd be good at
sales.
I got excited about that idea and started
to look into it.

DEALER MAGAZINE: How did you
get from selling records to selling
cars?

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Digital Dealer - April 2020

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