Digital Dealer - April 2020 - 7

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2020 MAX DIGITAL RETAILING STUDY

DEALER
INSIGHTS
DIGITAL RETAILING & BUILDING
SUCCESS THROUGH THE CHALLENGES

888-841-0884

maxdigital.com

DEALER INSIGHTS

Max Digital Releases Results of
Its Annual Digital Retail Study
MAX Digital released its fourth
annual dealer research study
on digital retailing challenges and
what opportunities exist for success.
In conjunction with Erickson Research,
MAX Digital surveyed more than 540
dealers across the U.S. in late 2019. Key
ﬁndings from the research include:
Dealers predict online sales to
double by 2025. Respondents expect
online sales to increase from 15%
today to 34% by 2025. Today, 85% of
transactions are still happening inside
the physical dealership.
90% of dealers said their sales
process needs to become more
seamless with their digital retail
strategy. 76% of dealers reported
having a process for transitioning online
customers to in-store.
Digital merchandising has errors
and ineﬃciencies. Respondents said
21% of their digital listings have errors,
and they are spending an average of
an hour and 15 minutes to list a single
vehicle.
Millennials want more tech.
More than 50% of millennial survey
respondents would like to see more
technology in the sales process,
compared to only 32% of Gen X and
Boomers.
Access the full report and ﬁndings
here: www.maxdigital.com/research/
digital-retailing.

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April 2020

CONVERSATIONAL COMMERCE

Gubagoo Integrates ChatSmart Advanced Live Chat Solution with
Letgo
Gubagoo, a provider of conversational commerce solutions for automotive
dealerships and OEMs, announced an integration with letgo. This integration
allows automotive dealerships to use Gubagoo to automatically post vehicle
inventory to letgo's marketplace. "Gubagoo's integration with letgo makes it easier
for dealers to get wide exposure to more consumers. We do all the work so dealers
can focus on engaging with customers when interest is highest - in-store or online
using our software," said Brad Title, CEO of Gubagoo.

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BACKED BY EXPERIENCE

F&I Veteran Lea Aschenbrenner-Steffan Joins USEA
US Equity Advantage (USEA) announced Lea Aschenbrenner-Steﬀan as
Training and Development Director. Lea has extensive F&I experience with
the majority of her career spent with MenuVantage (now
CDK), beginning in 2005 as their ﬁrst trainer and advancing
to national training director. Her career has also included
OEM representation for the new GM aftermarket products
team, where she helped with spearheading the company's
F&I menu selection process. She also served as ﬁnance
director for domestic and import franchise auto dealers
and F&I training director for an insurance group covering
125 dealers.

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ONBOARD IN TRANSFORMING THE AUTO SHOPPING JOURNEY

Influential Executive Joins Board of Retail Innovation Group AVC
Capital
Industry leader Jim Press has joined the board of the holding company that
backed Doppler Automotive, AVC Capital Group, Inc. Jim Press was formerly
Senior Managing Director, Toyota Motor Corporation and Chief Operating Oﬃcer
of Toyota Motor North America, and, former Co-President and Vice Chairman of
Daimler/Chrysler Corporation. Press' latest undertaking reﬂects his views of the
rapidly changing expectations of consumers relative to the dealership experience.
"One of the companies that caught my attention is Doppler Automotive. I've found that
Doppler provides true, customer-ﬁrst automotive retailing solutions that will provide
consumers another option to experience a brand and their cars, trucks, and SUVs
which will beneﬁt dealers, customers, and OEMs alike," Press said.

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http://www.digitaldealer.com/magazine/editorial-submissions/ http://www.maxdigital.com https://maxdigital.com/research/digital-retailing/
Digital Dealer - April 2020

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