Disney Youth Programs Travel Planner Reference Guide - (Page 35)

WALT DISNEY WORLD® MARKETING & PLANNING – We will provide promotional materials for groups to use to help sell Disney Youth Group Program tickets, rooms, and recreation. Promotional Material When designing your own materials to promote any of the Disney Youth Programs product lines, there are certain guidelines that must be followed relating to the use of Disney logos, photos, and nomenclature. These guidelines are designed to protect the Disney name brand and to provide an equal field for all travel planners. The guidelines listed are not all encompassing. If you have an agreement with Disney Youth Group Programs for an event at the Walt Disney World® Resort and there is any conflict between the terms and conditions of that agreement and these guidelines, the terms and conditions shall prevail. By accepting any photographs and descriptions from Disney Youth Programs for your use you agree to abide by the following guidelines. PLEASE NOTE: FAILURE TO HAVE ALL COLLATERAL, VIDEOS, AND WEBSITES APPROVED BY DISNEY YOUTH PROGRAMS MAY RESULT IN THE LOSS OF NET RATES. Steps for Requesting Approval Please send design samples to the Disney Youth Programs Marketing team at least ten (10) business days before your design is scheduled to be finalized. Promotional/collateral material may not be used unless you obtain prior written approval. Please allow five (5) business days for feedback. If changes must be made to your piece, the materials must be resubmitted for final written approval prior to publication or distribution. In the event that you do not receive a response from Disney to your approval request, your requested materials shall be deemed not approved. Important! Approvals are for a single use only unless otherwise specified in our written approval. If materials are approved by Disney for use in connection with an event to be held at the Walt Disney World® Resort, in no event shall the approved materials be used following the date of the event. Social Media Do not use images provided by Disney (photography, logos, icons, trademarks, artwork or other creative materials) on any social media/networking sites at any time with the exception of blogs which fall under the same rules & regulations as your company website. Links from social networking sites to Disney web sites or Disney social networking pages may be permitted but are subject to Disney’s prior review and approval. PRINT COLLATERAL Disney Photography, Images, and Logos Upon request, Disney Youth Programs will allow selected photographs, images, and logos (the “Disney Materials”) to be accessed and downloaded from www.disneyyouthtravelplanner.com. Only Disney Materials provided and approved by Disney Youth Programs may be used in promotional/collateral materials or on trade show booths. (ANY photograph taken by you, your participants, or other non-Disney affiliated individuals, may not be used except in your company social media sites. (i.e. Facebook, Twitter, Instagram, etc.) All Disney Materials must contain the Disney copyright notice (© Disney— not italicized in this case) directly below the item. Beyond the materials provided by Disney, no other Disney trademarks, images, logos or artwork depicting Disney scenes or characters may be used in your promotional/collateral materials. Characters, Artwork, and Disney Elements Disney characters and character art MAY NOT BE USED IN ANY FORM! This includes outlines of Mickey Mouse ears, hands, etc. In addition, artwork or illustrations produced by a non-Disneylicensed artist or not provided to you by Disney Youth Programs that depict or suggest Disney scenes and/or logos are not permitted. Photographs taken by you or any of your participants may not be used. R ESOR T AND DISNEYLAND® Items that must be approved include, but are not limited to, brochures, catalogs, publication advertisements, publication listings, flyers, websites, and trade show booth graphics. R ESOR T MARKETIN G G UIDELINES Placement of Disney Images and Elements The materials you produce must clearly be a Sales tool for your company, and may not appear as a Disney promotion or advertisement. Your company name, logo, or other images must be 20% larger than any Disney element or reference. Wording or layout may not imply or state an exclusive relationship or an endorsement by Disney Youth Programs, The Walt Disney Company, or any of its related or affiliated companies. It is preferred that Disney Materials appear on a page by itself. If you are promoting more than one travel destination on a page, the Disney Materials must be equal to, but not greater than, the size of any non-Disney Material(s). Approvals for this type of layout are more complicated and will be determined on a case-by-case basis. Art or copy may not run across any Disney Materials (except for copyright information). The Disney Materials may not be altered in any way. Logos may only appear in a black and white format or in the specified PMS colors provided to you by Disney Youth Programs. Any use of the logos for Festival Disney, The Disney Honors, Disney Youth Tickets, Disney Youth Education Series, Disney Performing Arts OnStage, Disney Performing Arts Workshops, Disney Gospel Choir Fest, Disney Grad Nite, and Walt Disney World® Resort must use the words: We Specialize In Group Tours To The Walt Disney World® Resort. Disney images may not overlap or be overlapped by a non-Disney image. You may overlap Disney images as long as the integrity of the image remains intact (this will be at the sole discretion of Disney Youth Programs). Websites All Guidelines listed here apply. The name “Disney”, either alone or in conjunction with or as a part of any other word, mark or name, or any marks of The Walt Disney Company or any of its related or affiliated or subsidiary companies many not be used as, or a part of, your domain name or a domain name that redirects Internet users to your website. No Disney Materials can be used on the Internet or on a website by a non-Disney entity without the prior written permission of Disney Youth Programs. All of the above mentioned guidelines regarding images/logos apply. A Hotlink connecting your website to Disney’s website is subject to approval by Disney. A Hotlink from a Disney website back to your website is not permitted. Trade Show Graphics Disney Materials or other Disney items purchased in a store or received from a Disney representative (other than Disney Materials provided by Disney Youth Programs specifically for this use) may not be placed in your booth. Specialty Merchandise You may request to produce merchandise items. Selected merchandise may be created only through an approved Disney licensed vendor. If interested in having such pieces created, please contact Disney Youth Programs regarding your request. Once materials are approved and printed, you MUST send two copies to: Disney Youth Programs Marketing Department Post Office Box 10111 Lake Buena Vista, FL 32830-1011 VIDEO MATERIALS Steps for Requesting Approval If interested in producing a Sales video, you may request existing Disney B-roll footage to be provided to you from Disney Youth Programs. Please contact Disney Youth Programs regarding your request. STEP 1: Prior to creating your video, you must apply to Disney for a clip license. This agreement will permit use of Disneyprovided footage. To request a clip license, please contact Disney Youth Programs. STEP 2: When submitting your clip license request, you must include a proposed program script specifically outlining usage of the requested Disney footage. The Disney Characters may not be used in any form in your video. This includes character voices, photographs and/or illustrations of Mickey Mouse and/or other characters, including but not limited to representations of Mickey Mouse ears, hands, etc. In addition, artwork or illustrations produced by a non-Disney-licensed artist that depict or suggest Disney scenes and/or logos are not permitted in association with any part of the finished video. Your finished video must not position your company in any type of exclusive association with Disney and/or the Walt Disney World® Resort. 35 script must include all specifics (e.g., audio script and visual description including name, date, time, location, etc.) of the information to be covered in the video. STEP 3: Submit a rough cut of the video to Disney Youth Programs before proceeding with the final production. STEP 4: Prior to duplicating, distributing, or exhibiting the finished video, a copy must be submitted to Disney Youth Programs for final review and approval. Please allow at least five (5) business days for each phase’s review and approval. Approval may be withheld at the sole discretion of Disney Youth Programs. In the event that you do not receive a response from Disney to your request for approval, your requested materials shall be deemed not approved. Disney Video Footage Disney video footage may be included as a whole into your company presentation with the prior written approval by Disney Youth Programs. No reproduction, modification, or separation of the Disney footage shall be made, in whole or in part. Except for use of the Disney footage in the video, you shall not use the name “Disney” (either alone, in conjunction with or as a part of any other word or name), any picture of the Walt Disney World® Resort, or any fanciful character design, logo, trademark, trade name, copyrighted work or symbol or designs of The Walt Disney Company or any of its related or affiliated companies to express or imply any endorsement by Disney of your company product, services, or of the video. http://www.disneyyouthtravelplanner.com

Table of Contents for the Digital Edition of Disney Youth Programs Travel Planner Reference Guide

Travel Planner Reference Guide 2010-2011
Contents
Disney Youth Programs AT WALT DISNEY WORLD® RESORT
Disney Performing Arts OnStage
Disney Performing Arts Workshops
Festival Disney
The Disney Honors
Disney Youth Education Series
Disney Senior Class Trip
Disney Youth Tickets
Kingdom Keepers Quest
Dining Options
Accommodations
MARKETING GUIDELINES
Disney Youth Programs AT DISNEYLAND® RESORT
Disney Performing Arts OnStage
Disney Performing Arts Workshops
Disney Youth Education Series
Disney Grad Nite
Disney Youth Tickets
Accommodations
MARKETING GUIDELINES
Disney Youth Programs AT DISNEYLAND® PARIS
Disney Performing Arts Workshops
Disney Performing Arts Workshops
Disney Youth Programs AT HONG KONG DISNEYLAND®
Disney Performing Arts
Disney Youth Education Series
Disney Theme Park Adventures
Disney Grad Days

Disney Youth Programs Travel Planner Reference Guide

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