Environments for Aging - Fall 2016 - 28

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EFAmagazine.com * Fall 2016

communities. When you ask them why not,
he said, the answer is: "Because I'm not
old." For them, he added, "Senior living is a
last resort. They don't want to go in there."
The answer to combating these feelings
requires a shift that providers can make,
but it's not easy.
Rebranding is the key, he said. It can be
dangerous if not done correctly-if you're
not listening deeply to your customer base

He noted that many agencies and
companies today are changing their
names because "aging is bad business." Thus, the Administration on
Aging became the Administration for
Community Living, Elder Hostel became
Road Scholar, and the Assisted Living
Federation of America recently renamed
itself Argentum.
Moody defined brand positioning as

and getting at what they really want and
need. But baby boomers, especially, he
said, are all in denial. And while we don't
know what the future holds, "If you don't
rebrand, you won't have a future."

the place in the customer's mind that
you want your brand to own, the benefit
you want your customer to identify you
with. It tells who you are (and aren't),
what you stand for, and what you prom-


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Environments for Aging - Fall 2016

Table of Contents for the Digital Edition of Environments for Aging - Fall 2016

Environments for Aging - Fall 2016
Contents
EFAmagazine.com
Editorial
Show Talk
Bulletin
Community
Bigger in Texas
Exterior Expectations
Personalized Care
High Design
Creative License
Top 10 Remodel/ Renovation Projects
Design Profiles
Product Gallery
Q+A
Environments for Aging - Fall 2016 - Environments for Aging - Fall 2016
Environments for Aging - Fall 2016 - Cover2
Environments for Aging - Fall 2016 - 1
Environments for Aging - Fall 2016 - Contents
Environments for Aging - Fall 2016 - 3
Environments for Aging - Fall 2016 - EFAmagazine.com
Environments for Aging - Fall 2016 - 5
Environments for Aging - Fall 2016 - Editorial
Environments for Aging - Fall 2016 - 7
Environments for Aging - Fall 2016 - Show Talk
Environments for Aging - Fall 2016 - 9
Environments for Aging - Fall 2016 - Bulletin
Environments for Aging - Fall 2016 - 11
Environments for Aging - Fall 2016 - 12
Environments for Aging - Fall 2016 - 13
Environments for Aging - Fall 2016 - 14
Environments for Aging - Fall 2016 - 15
Environments for Aging - Fall 2016 - Community
Environments for Aging - Fall 2016 - 17
Environments for Aging - Fall 2016 - 18
Environments for Aging - Fall 2016 - 19
Environments for Aging - Fall 2016 - 20
Environments for Aging - Fall 2016 - 21
Environments for Aging - Fall 2016 - Bigger in Texas
Environments for Aging - Fall 2016 - 23
Environments for Aging - Fall 2016 - 24
Environments for Aging - Fall 2016 - 25
Environments for Aging - Fall 2016 - 26
Environments for Aging - Fall 2016 - 27
Environments for Aging - Fall 2016 - 28
Environments for Aging - Fall 2016 - 29
Environments for Aging - Fall 2016 - Exterior Expectations
Environments for Aging - Fall 2016 - 31
Environments for Aging - Fall 2016 - 32
Environments for Aging - Fall 2016 - 33
Environments for Aging - Fall 2016 - 34
Environments for Aging - Fall 2016 - 35
Environments for Aging - Fall 2016 - Personalized Care
Environments for Aging - Fall 2016 - 37
Environments for Aging - Fall 2016 - 38
Environments for Aging - Fall 2016 - 39
Environments for Aging - Fall 2016 - 40
Environments for Aging - Fall 2016 - 41
Environments for Aging - Fall 2016 - 42
Environments for Aging - Fall 2016 - 43
Environments for Aging - Fall 2016 - High Design
Environments for Aging - Fall 2016 - 45
Environments for Aging - Fall 2016 - 46
Environments for Aging - Fall 2016 - 47
Environments for Aging - Fall 2016 - 48
Environments for Aging - Fall 2016 - 49
Environments for Aging - Fall 2016 - Creative License
Environments for Aging - Fall 2016 - 51
Environments for Aging - Fall 2016 - Top 10 Remodel/ Renovation Projects
Environments for Aging - Fall 2016 - 53
Environments for Aging - Fall 2016 - 54
Environments for Aging - Fall 2016 - 55
Environments for Aging - Fall 2016 - 56
Environments for Aging - Fall 2016 - 57
Environments for Aging - Fall 2016 - 58
Environments for Aging - Fall 2016 - 59
Environments for Aging - Fall 2016 - 60
Environments for Aging - Fall 2016 - 61
Environments for Aging - Fall 2016 - 62
Environments for Aging - Fall 2016 - 63
Environments for Aging - Fall 2016 - Design Profiles
Environments for Aging - Fall 2016 - 65
Environments for Aging - Fall 2016 - 66
Environments for Aging - Fall 2016 - 67
Environments for Aging - Fall 2016 - 68
Environments for Aging - Fall 2016 - 69
Environments for Aging - Fall 2016 - Product Gallery
Environments for Aging - Fall 2016 - 71
Environments for Aging - Fall 2016 - Q+A
Environments for Aging - Fall 2016 - Cover3
Environments for Aging - Fall 2016 - Cover4
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