Environments for Aging - Fall 2016 - 29

ise. He also emphasized that the brand is a
story, or a narrative.
In the realm of aging, he defined four
categories of branding approaches that
appeal to different aging mindsets:
* Age denial ("I don't have to get old; I can
do something about it.")
* Age adaptive (hearing aids, cognitive
enhancement, Meals on Wheels)
* Age irrelevant (ageless marketing
that addresses the customer, but not
directly-e.g., universal design)
* Age affirmative ("The one we all aspire
to," Moody said).
Moody encouraged attendees to em-

brace "positive aging," an attitude that
will benefit and inspire residents and
prospects, as well. There are three
facets to this, he explained: successful aging (health promotion; taking
care of yourself), productive aging
(having a reason to get up in the morning), and conscious aging (saying yes).
To this last point, Moody said we
have to stop people from attacking the
idea of retirement. He explained that he
tries to do this himself, and proved it by
proclaiming to the attendees from the
stage: "I'm Rick Moody, I'm 71 years
old, and I'm retired."-KDZ EFA

2017
EFA EXPO &
CONFERENCE

Next year's event will be
colocated with the home
medical equipment trade
show Medtrade Spring,
Feb. 26-March 1, 2017,
at Mandalay Bay in Las
Vegas. Go to EFAexpo.
com for details.

Fall 2016 * EFAmagazine.com

29


http://www.efaexpo.com http://www.efaexpo.com http://carstens.com http://carstens.com http://www.EFAmagazine.com

Environments for Aging - Fall 2016

Table of Contents for the Digital Edition of Environments for Aging - Fall 2016

Environments for Aging - Fall 2016
Contents
EFAmagazine.com
Editorial
Show Talk
Bulletin
Community
Bigger in Texas
Exterior Expectations
Personalized Care
High Design
Creative License
Top 10 Remodel/ Renovation Projects
Design Profiles
Product Gallery
Q+A
Environments for Aging - Fall 2016 - Environments for Aging - Fall 2016
Environments for Aging - Fall 2016 - Cover2
Environments for Aging - Fall 2016 - 1
Environments for Aging - Fall 2016 - Contents
Environments for Aging - Fall 2016 - 3
Environments for Aging - Fall 2016 - EFAmagazine.com
Environments for Aging - Fall 2016 - 5
Environments for Aging - Fall 2016 - Editorial
Environments for Aging - Fall 2016 - 7
Environments for Aging - Fall 2016 - Show Talk
Environments for Aging - Fall 2016 - 9
Environments for Aging - Fall 2016 - Bulletin
Environments for Aging - Fall 2016 - 11
Environments for Aging - Fall 2016 - 12
Environments for Aging - Fall 2016 - 13
Environments for Aging - Fall 2016 - 14
Environments for Aging - Fall 2016 - 15
Environments for Aging - Fall 2016 - Community
Environments for Aging - Fall 2016 - 17
Environments for Aging - Fall 2016 - 18
Environments for Aging - Fall 2016 - 19
Environments for Aging - Fall 2016 - 20
Environments for Aging - Fall 2016 - 21
Environments for Aging - Fall 2016 - Bigger in Texas
Environments for Aging - Fall 2016 - 23
Environments for Aging - Fall 2016 - 24
Environments for Aging - Fall 2016 - 25
Environments for Aging - Fall 2016 - 26
Environments for Aging - Fall 2016 - 27
Environments for Aging - Fall 2016 - 28
Environments for Aging - Fall 2016 - 29
Environments for Aging - Fall 2016 - Exterior Expectations
Environments for Aging - Fall 2016 - 31
Environments for Aging - Fall 2016 - 32
Environments for Aging - Fall 2016 - 33
Environments for Aging - Fall 2016 - 34
Environments for Aging - Fall 2016 - 35
Environments for Aging - Fall 2016 - Personalized Care
Environments for Aging - Fall 2016 - 37
Environments for Aging - Fall 2016 - 38
Environments for Aging - Fall 2016 - 39
Environments for Aging - Fall 2016 - 40
Environments for Aging - Fall 2016 - 41
Environments for Aging - Fall 2016 - 42
Environments for Aging - Fall 2016 - 43
Environments for Aging - Fall 2016 - High Design
Environments for Aging - Fall 2016 - 45
Environments for Aging - Fall 2016 - 46
Environments for Aging - Fall 2016 - 47
Environments for Aging - Fall 2016 - 48
Environments for Aging - Fall 2016 - 49
Environments for Aging - Fall 2016 - Creative License
Environments for Aging - Fall 2016 - 51
Environments for Aging - Fall 2016 - Top 10 Remodel/ Renovation Projects
Environments for Aging - Fall 2016 - 53
Environments for Aging - Fall 2016 - 54
Environments for Aging - Fall 2016 - 55
Environments for Aging - Fall 2016 - 56
Environments for Aging - Fall 2016 - 57
Environments for Aging - Fall 2016 - 58
Environments for Aging - Fall 2016 - 59
Environments for Aging - Fall 2016 - 60
Environments for Aging - Fall 2016 - 61
Environments for Aging - Fall 2016 - 62
Environments for Aging - Fall 2016 - 63
Environments for Aging - Fall 2016 - Design Profiles
Environments for Aging - Fall 2016 - 65
Environments for Aging - Fall 2016 - 66
Environments for Aging - Fall 2016 - 67
Environments for Aging - Fall 2016 - 68
Environments for Aging - Fall 2016 - 69
Environments for Aging - Fall 2016 - Product Gallery
Environments for Aging - Fall 2016 - 71
Environments for Aging - Fall 2016 - Q+A
Environments for Aging - Fall 2016 - Cover3
Environments for Aging - Fall 2016 - Cover4
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