GLA ALA Leadership Exchange - Summer 2019 - 28

28

MEMBER FOCUS

5 REASONS YOUR TIMEKEEPING SOLUTION IS
A LIABILITY + WHAT TO DO ABOUT IT
by Gaby Isturiz

Have you evaluated the impact of your firm's time entry
solution on your firm? If not, you may want to give it some
consideration.
It's tempting to approach a timekeeping solution as
an afterthought. After all, many vendors offering time
entry solutions take this approach (free solution with
no support, anyone?). This would be perfectly fine if
timekeeping were inconsequential for firms, but the
opposite is true: timecards are the units of revenue for
law firms and should be at the forefront of any law firm's
strategy.
Your time entry solution and its relationship to
timekeeping behavior has a considerable impact on the
financial performance of the firm. Therefore, law firms
should be obsessed with creating the highest quality of
timecard inventory. One of the ways to address this is
by eliminating liabilities that compromise your ability to
create accurate and compliant time cards. Let's explore
the ways in which your timekeeping solution could be a
liability for your firm, and what you can do about it:
#1: Poor user experience, based on what the vendor
thinks, rather than what the timekeeper needs.
How many times have you heard from attorneys "I hate
entering time" or "technology is not my thing." Many
of today's time entry solutions on the market were built
based on the priorities and convenience of the vendor,
rather than the needs of the end user, claiming to do
"everything." This results in overly complex solutions that
are a hassle for end users to learn and use. Inevitably,
users resist these technologies because they do not
deliver on the simple expectation of allowing them to
keep track of their time in the simplest, most convenient
way possible. When end users are not engaged, it leads
to inaccurate time entries, issues with billing compliance,
rejections, delays in payment, wasted staff resources and
more. All of these things cost the firm money.

GLA ALA Leadership Exchange I Summer 2019

Solution: As consumers of technology (i.e., LinkedIn,
Netflix, Spotify, Amazon), we look for simplicity and
the ability to perform a function (i.e., network, watch
a movie, listen to music, buy something), regardless
of physical location and the device in our hands.
Timekeeping demands the same experience. Be
sure to understand the needs of the timekeepers at
your firm and select a time entry solution that was
designed to work the way lawyers work: at any time,
at any place and using any device. Time entry must
be simple, it should not be a burden.
#2: Obsolete on day one, and costly and time
intensive to deploy and update.
You are no stranger to the fact that there is a considerable
cost and amount of time involved in upgrading or
rolling out a time entry solution. To make matters more
frustrating, most solutions are obsolete by the time they
are deployed, despite all of the time, cost and effort
expended to get it in place. For most firms, this means a
never-ending cycle of deployments and upgrades.
Solution: If you haven't yet noticed, we live in an "As
a Service" world. Music, shopping, television (and
more!) is now consumed as a service. This means
that you are removed from the burden of knowing
how to make technology work for you. Choose a
"time entry as a service" (SaaS) solution with a small
amount of time to deploy that continually gives users
the latest version of the product without saddling
the firm with resource-intensive installation and
maintenance.
#3: Failure to innovate leaves you with stale
technology.
What is innovation? We define innovation as making
something work better, rather than creating something
new. As professionals, we are constantly changing the


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GLA ALA Leadership Exchange - Summer 2019

Table of Contents for the Digital Edition of GLA ALA Leadership Exchange - Summer 2019

Contents
GLA ALA Leadership Exchange - Summer 2019 - Cover1
GLA ALA Leadership Exchange - Summer 2019 - Cover2
GLA ALA Leadership Exchange - Summer 2019 - 3
GLA ALA Leadership Exchange - Summer 2019 - 4
GLA ALA Leadership Exchange - Summer 2019 - Contents
GLA ALA Leadership Exchange - Summer 2019 - 6
GLA ALA Leadership Exchange - Summer 2019 - 7
GLA ALA Leadership Exchange - Summer 2019 - 8
GLA ALA Leadership Exchange - Summer 2019 - 9
GLA ALA Leadership Exchange - Summer 2019 - 10
GLA ALA Leadership Exchange - Summer 2019 - 11
GLA ALA Leadership Exchange - Summer 2019 - 12
GLA ALA Leadership Exchange - Summer 2019 - 13
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GLA ALA Leadership Exchange - Summer 2019 - 15
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GLA ALA Leadership Exchange - Summer 2019 - 17
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GLA ALA Leadership Exchange - Summer 2019 - 21
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GLA ALA Leadership Exchange - Summer 2019 - 30
GLA ALA Leadership Exchange - Summer 2019 - 31
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GLA ALA Leadership Exchange - Summer 2019 - 33
GLA ALA Leadership Exchange - Summer 2019 - 34
GLA ALA Leadership Exchange - Summer 2019 - Cover4
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