Jordan Estate Tales - Volume 9, 2014 - 2

JOHN'S WELCOME

We couldn't be more pleased with the results-and most
importantly, the feedback from our first Estate Tour &
Tasting guests. This journey to remote destinations across
our 1,200-acre estate offers wine, food and nature lovers an
intimate, relaxing experience surrounded by some of wine
country's best views. We can't wait for our first full season of
this tour.

2013 was the year of our most
ambitious project to date:
the jordan estate tour & tasting.

e

very year at Jordan, I challenge our talented staff to
elevate their respective crafts-whether in the cellar, the
kitchen, the vineyard or the offices. Somehow, these new
enhancements to Jordan wines and hospitality always
end up involving a construction project. A wood-fired oven for
our chef. A barn for our cattle program. A new composting
area for sustainable farming. I must confess: I'm guilty of
being the enabler here. The kid in me still loves to build things.
Watching these projects go from idea to completion is one of
the most rewarding parts of my job.
2013 was the year of our most ambitious project to date: the
Jordan Estate Tour & Tasting. What started out as an idea
during Christmas vacation-creating some sort of garden and
vineyard tour-turned into a full-blown visitor experience
with construction of outdoor tasting spaces, a new dock for
the lake, widened roads, a walking bridge and more. It only
took six months of extensive planning and building with 12
employees from five departments involved to make this small
dream a big reality.

2

This issue of Estate Tales celebrates Jordan Estate like never
before, with stories about our passion for this tranquil piece
of land and how we share it with guests through exceptional
hospitality. Our cover story (page 8) offers a glimpse inside
the Estate Tour & Tasting-a true journey for all the senses.
In "Looking Back" (page 14), my mom and some of our
long-time friends in the business reminisce about Alexander
Valley's sleepy farming community 40 years ago and its
evolution. We're also excited to announce new experiences for
our Jordan Estate Rewards members (page 26), which also
celebrate the breathtaking vistas of Jordan Estate.
Make sure to read Winemaker Rob Davis's letter about our
latest vintages before learning about our new releases of
Chardonnay and Cabernet Sauvignon (page 20) and further
enhancements to our barrel cooperage selection (page 16).
It is a true privilege to be the steward of this land and all its
furry and feathered residents. We look forward to sharing
more of Jordan Estate with you and preserving its natural
beauty for decades to come.
Sincerely,

John Jordan
CEO
Jordan Estate Tales - Volume 9, 2014

Table of Contents for the Digital Edition of Jordan Estate Tales - Volume 9, 2014
